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What is Luna?

ironSource Luna stands out as the pioneering cross-channel application marketing platform that features automated creative production. Its primary offerings empower app marketing teams, regardless of their size or sector, to generate data-driven interactive creatives on a large scale, disseminate them across prominent marketing channels, and enhance their effectiveness using extensive analytics and automation tools, all centralized in a single platform. By integrating the functionalities of Luna Labs and Bidalgo, both of which ironSource acquired in 2021, Luna provides a comprehensive solution for modern app marketers. This integration streamlines the creative process and facilitates better decision-making based on real-time insights.

What is XMP?

XMP, developed by Mobvista, serves as the definitive tool for app marketers aiming to streamline their advertising across multiple channels. Featuring cross-channel media purchasing, comprehensive data analysis, and efficient bulk creative management, XMP simplifies campaign oversight on a worldwide scale, encompassing various media platforms and SDK ad networks. Additionally, the platform offers in-depth reporting and analytics, enabling marketers to monitor and assess performance across all channels effectively. This streamlined approach not only enhances efficiency but also empowers marketers to make informed decisions based on real-time data insights.

Media

Media

Integrations Supported

Integrations Supported

AppLovin
Facebook
Facebook Ads
Google Ads
Liftoff
Meta Ads
Mintegral
TikTok
TikTok Ads
Unity
ironSource
pdfChip

API Availability

API Availability

Has API

Pricing Information

Contact us for pricing details

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

ironSource Luna

Date Founded

2010

Company Location

Israel

Company Website

luna.is.com

Company Facts

Organization Name

Mobvista

Date Founded

2013

Company Location

Singapore

Company Website

xmp.mobvista.com

Categories and Features

AI Tools

Not specified

Social Media Marketing

Analytics
Automated Publishing
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management

Categories and Features

Campaign Management

Channel Management

Creative Management

Collaboration

Media Buying

Not specified

Social Media Advertising

Ad Creation
Bulk Advertising
Campaign Management
Digital Asset Management
Reporting / Analytics

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