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What is itemactive?

The all-encompassing Digital Product Passport (DPP) solution, known as itemactive, empowers brands and manufacturers to comply with EU ESPR regulations while linking their physical products to digital consumer platforms. This innovative platform facilitates the large-scale and efficient generation of compliant digital passports, protecting sensitive information with robust access management systems. Additionally, it turns traditional product QR codes into interactive experiences for customers after purchase, fostering engagement and satisfaction. By utilizing this cutting-edge technology, businesses can not only enhance their customer relationships but also navigate regulatory requirements with ease, ultimately driving greater consumer trust and loyalty.

What is DigitalProductPassport?

The Digital Product Passport, created by WIARA DAAS EOOD in Plovdiv, Bulgaria, is the European Union's specialized platform for managing product documentation. Manufacturers only need to enter their product details once in a single language, after which this information is converted into a static passport page that is distributed via a content delivery network (CDN) in all 24 official EU languages; consumers can access this information through a QR code or a GS1 Digital Link linked to the product itself. To facilitate this, AI plays a crucial role in automating the translation, applying a language model to convert free-text entries during publication, with the translated terms saved for each manufacturer and integrated into the passport pages; every translated term carries a note indicating it was "automatically translated - view original," enabling human modifications for each language as needed. This passport is versatile, applicable across numerous sectors, and we offer specific recommendations for the initial product categories defined by the Ecodesign for Sustainable Products Regulation (ESPR), such as iron and steel, textiles, furniture, and construction materials, supported by a data model that complies with CEN/CENELEC EN 18216-18223 standards. The platform includes a complimentary tier that allows the creation of up to three passports, while additional paid options are available at monthly rates of 33, 125, and 419 EUR, inclusive of VAT, making it accessible for manufacturers of various scales. Ultimately, the Digital Product Passport not only enhances the efficiency of product information management but also contributes significantly to sustainability efforts across a range of industries, fostering a more responsible manufacturing ecosystem.

Media

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Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

EUR 33/month incl. VAT
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

itemactive

Date Founded

2026

Company Location

Switzerland

Company Website

www.itemactive.com

Company Facts

Organization Name

WIARA DAAS EOOD

Date Founded

2018

Company Location

Bulgaria

Company Website

www.digiproductpass.com

Categories and Features

Product Compliance

Not specified

Categories and Features

Product Compliance

Not specified

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