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What is mParticle?

mParticle stands out as the leading Customer Data Platform (CDP) for brands that engage with consumers across multiple channels, with prominent companies like Overstock, Venmo, and Spotify utilizing its services to create a cohesive customer data infrastructure that enhances their performance at crucial points in the customer experience. Established in 2013, mParticle operates offices in major cities such as New York City, London, San Francisco, and Seattle, further solidifying its presence in the industry. The platform's innovative solutions continue to attract a diverse range of clients looking to optimize their customer interactions.

What is CrossEngage?

CrossEngage empowers businesses to forge enduring and meaningful relationships with their customers. Through its innovative Customer Data and Prediction Platform, brands can efficiently pinpoint, prioritize, and engage their target customer segments. By utilizing artificial intelligence and a predictive customer relationship management system, this software as a service (SaaS) solution assesses the financial implications and urgency of connecting with customers. As a result, businesses can deliver more tailored and impactful customer experiences, ultimately boosting customer lifetime value and return on investment, while fostering loyalty and satisfaction among their clientele.

Media

Media

Integrations Supported

Antavo
AppLovin
Blueshift
Cordial
Crossing Minds
Hightouch
Kameleoon
Nami ML
Olo
PAR Ordering
PlotProjects
Radar
ShareThis
Stormly

Integrations Supported

Facebook
Instagram
SendGrid
minubo
optilyz

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Individual pricing model according to the volume of data used

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

mParticle

Company Location

United States

Company Website

www.mparticle.com

Company Facts

Organization Name

CrossEngage

Date Founded

2015

Company Location

Germany

Company Website

www.crossengage.io

Categories and Features

Customer Data Platforms (CDP)

Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience

Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Trend Analysis

Categories and Features

Artificial Intelligence

For Sales
For eCommerce
Machine Learning
Predictive Analytics
Process/Workflow Automation

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Trend Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

CRM

Email Marketing
Lead Scoring
Marketing Automation Integration
Segmentation
Social Media Integration

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Multi-Channel Collection

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Predictive Analytics

AI / Machine Learning
Data Mining
Demand Forecasting
Modeling & Simulation

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