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What is mParticle?

mParticle stands out as the leading Customer Data Platform (CDP) for brands that engage with consumers across multiple channels, with prominent companies like Overstock, Venmo, and Spotify utilizing its services to create a cohesive customer data infrastructure that enhances their performance at crucial points in the customer experience. Established in 2013, mParticle operates offices in major cities such as New York City, London, San Francisco, and Seattle, further solidifying its presence in the industry. The platform's innovative solutions continue to attract a diverse range of clients looking to optimize their customer interactions.

What is InsightSUITE?

First Insight is an innovative decision-making platform designed for designers, merchants, brand managers, buyers, and marketing teams to address crucial questions on a daily basis. By utilizing digital surveys tailored specifically for the retail industry, First Insight effectively connects with consumers. The company's InsightSUITE platform is leveraged by leading retailers to foster growth and harness customer insights for financial success. It gathers no-party voice data from customers, merging it to establish financial objectives. What sets First Insight apart? The platform's digital engagement module facilitates interaction with prospects, customers, consumers, and employees through an intuitive, browser-based interface. Additionally, their Voice of the Customer software captures feedback through various means such as surveys, sentiment ratings, valuations, and open-ended comments, enabling enterprises to tailor interactions using their branding, incentives, and links—all from a single platform. This comprehensive approach not only enhances customer relationships but also drives informed decision-making across the organization.

Media

Media

Integrations Supported

Airship
Antavo
Bluedot
Blueshift
Captain Compliance
Convert Experiences
Cordial
Customer.io
Eagle Eye
Foursquare
Kameleoon
Ketch
Pinterest
Regal
Scalarr
Scuba
Simon AI
Split
VK
White Label Loyalty

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Custom Pricing
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

mParticle

Company Location

United States

Company Website

www.mparticle.com

Company Facts

Organization Name

First Insight

Company Location

United States

Company Website

www.firstinsight.com

Categories and Features

Customer Data Platforms (CDP)

Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience

Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Trend Analysis

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
GDPR Compliance
Predictive Modeling

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Survey Management
Trend Analysis

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Mining
Demand Forecasting
Modeling & Simulation
Sentiment Analysis

Product Design

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

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