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What is mParticle?

mParticle stands out as the leading Customer Data Platform (CDP) for brands that engage with consumers across multiple channels, with prominent companies like Overstock, Venmo, and Spotify utilizing its services to create a cohesive customer data infrastructure that enhances their performance at crucial points in the customer experience. Established in 2013, mParticle operates offices in major cities such as New York City, London, San Francisco, and Seattle, further solidifying its presence in the industry. The platform's innovative solutions continue to attract a diverse range of clients looking to optimize their customer interactions.

What is MetaRouter?

MetaRouter collects user interactions from applications or websites and directs them to various third-party tools. Additionally, it consolidates data into a single location for efficient storage and analysis. With just one snippet (utilizing analytics.js), marketers can easily manage the addition or removal of tools via a user-friendly interface, following the initial setup for event tracking. This streamlined process enhances data management and allows for greater flexibility in marketing strategies.

Media

Media

Integrations Supported

Amplitude
Bluedot
Blueshift
Crossing Minds
Insider One
Kayzen

Integrations Supported

Amplitude
Amazon Redshift
Google Marketing Platform
Heap
HubSpot CRM
HubSpot Marketing Hub
Lucky Orange
Microsoft Advertising
Mixpanel
Outbrain
PebblePost
Resonate
Taboola
X (Twitter)

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$70 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

mParticle

Company Location

United States

Company Website

www.mparticle.com

Company Facts

Organization Name

MetaRouter

Date Founded

2018

Company Location

United States

Company Website

www.metarouter.io

Categories and Features

Customer Data Platforms (CDP)

Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience

Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Trend Analysis

Categories and Features

Data Governance

Not specified

Data Integration

Not specified

eCommerce Integration

Not specified

Integration

Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services

Master Data Management

Data Governance
Data Source Integrations
Metadata Management

Tag Management

Not specified

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