Ratings and Reviews 4 Ratings
Ratings and Reviews 0 Ratings
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What is mediasmart?
Mediasmart is a comprehensive programmatic platform that enables marketers to seamlessly connect the consumer journey across various devices, including mobile, connected TV (CTV), and digital out-of-home (DOOH) advertising. By utilizing both online and offline behavioral insights, mediasmart enhances the ability to target and tailor brand messages, resulting in cohesive and powerful communication strategies that resonate with audiences. This innovative approach not only improves engagement but also ensures that brands can effectively reach their consumers wherever they are.
What is TrueX?
TrueX emerges as the groundbreaking platform for engaging with CTV audiences, broadening its reach across multiple screens. This cutting-edge platform allows consumers to customize their advertising experiences through the first value exchange product, which effectively drives significant results. As a result, viewers benefit from an improved experience, publishers experience a lighter ad load, and advertisers achieve a fivefold increase in brand impact when compared to conventional video ads. By directing your ads towards audiences who actively interact with a TrueX unit, you can guarantee that your advertisements will be prominently displayed. You can choose from pre-designed Blueprints or take advantage of our Creative Studio to express your creativity. This innovative platform facilitates the exchange of brand interactions for the most prized asset today: human attention. Furthermore, you can track the growth of your brand using in-unit surveys that assess the effectiveness of your marketing strategies. Granting consumers the power to control their ad experiences signals to them that your brand genuinely values their attention and respects their time. Ultimately, this strategy nurtures a more profound relationship between brands and their audiences, creating opportunities for more significant and impactful interactions. By prioritizing consumer choice, TrueX sets a new standard for advertising that resonates with today’s viewers.
Media
No images available
Integrations Supported
API Availability
Has API
API Availability
Pricing Information
mediasmart.io/pricing-plans
mediasmart.io/pricing-plans
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
24 Hour Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
Training Options
Documentation Hub
Online Training
Company Facts
Organization Name
mediasmart mobile (now part of Affle group)
Date Founded
2005
Company Location
Singapore
Company Website
mediasmart.io
Company Facts
Organization Name
Infillion
Date Founded
2008
Company Location
United States
Company Website
infillion.com/media/truex/
Categories and Features
Ad Server
Not specified
CTV & OTT Advertising
Not specified
Demand-Side Platforms (DSP)
Not specified
Mobile Advertising
Not specified
Categories and Features
CTV & OTT Advertising
Not specified