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What is Nexoya?

Digital marketers can now delegate tedious operational tasks to Nexoya, allowing them to focus more on crucial areas like strategy, creativity, and team collaboration. Nexoya seamlessly integrates all your marketing tools and channels into a single platform, maximizing performance through the use of aggregated data. By leveraging advanced AI algorithms, it is possible to enhance monthly performance by up to 30% through optimal budget allocation for advertising efforts. Additionally, to further minimize operational burdens and free up time for strategic and tactical initiatives, the allocation of resources across various marketing channels can be completely automated, ensuring a more efficient workflow for your team. This automation not only streamlines processes but also empowers teams to innovate and collaborate more effectively.

What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

Media

Media

Integrations Supported

Adobe Analytics
Criteo
Google Ads
Google Analytics
Instagram
LinkedIn
Pinterest
Salesforce
TikTok
YouTube
BL.INK
Facebook Ads
Google Pay
SAP Marketing Cloud

Integrations Supported

Adobe Analytics
Criteo
Google Ads
Google Analytics
Instagram
LinkedIn
Pinterest
Salesforce
TikTok
YouTube
Eulerian
Google Marketing Platform
Google Sheets
Kelkoo Group
Slack
Snapchat

API Availability

API Availability

Has API

Pricing Information

€ 600 per month
We offer "Starter" and "Premium" packages.
The prices depend on your package, your contract duration and your monthly ad spend.

Pricing Information

1500€/month
Basic

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Nexoya

Date Founded

2018

Company Location

Switzerland

Company Website

www.nexoya.com

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Categories and Features

Advertising

Not specified

Campaign Management

Not specified

Channel Management

Campaign Management

Market Intelligence

Not specified

Marketing Analytics

Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Artificial Intelligence

Predictive Analytics

AI / Machine Learning
Modeling & Simulation

Categories and Features

Campaign Management

Channel Management
Lead Management
Multi-Campaign

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

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