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What is optilyz?

Elevate your direct mail initiatives as a leading marketer by leveraging our software to effortlessly integrate letters, postcards, and additional materials into your multi-channel marketing approach. Shift away from broad, generic mailings and develop targeted, high-yield campaigns that boost customer interaction. By merging direct mail with your all-encompassing marketing system, you can construct cohesive customer experiences. Become part of a growing number of Europe's largest businesses that benefit from our powerful scalability, flexibility, and security capabilities. Link optilyz to your current Marketing Automation framework to simplify the oversight of all your marketing avenues from one central hub. Our intuitive dashboard allows you to efficiently prepare your mailings for optimal distribution across Europe. Tailor your physical mail just as you would your digital content, ensuring you maximize the effectiveness of your data. Harness insights from customer behavior to design personalized mailings and set ideal triggers for various situations, guaranteeing the highest performance and outcomes. By adopting this forward-thinking strategy, you can revolutionize the way your company engages with clients, ultimately resulting in enhanced satisfaction and increased loyalty, which are vital for long-term success. This innovative method not only transforms interactions but also positions your brand as a responsive and customer-centric leader in the market.

What is DM20.ai?

DM20.ai is a cutting-edge platform that utilizes artificial intelligence for predictive analytics and the enhancement of campaigns, particularly designed for the direct mail marketing industry, which enables advertisers to evaluate, analyze, and improve their mail campaigns before committing to printing and postage expenses. By employing machine learning and explainable AI, the platform assesses user-defined parameters such as target demographics, design elements, creative aspects, and schedules against an extensive database of past direct mail data, offering predictive insights and actionable strategies that capture the distinctive features of direct mail, including expected response rates, necessary adjustments, and key influencing elements. Through the application of techniques like feature engineering, ensemble modeling, and Monte Carlo simulations, DM20.ai provides straightforward optimization recommendations that empower marketers to refine their offers, formats, and timing, ultimately leading to an improved return on investment. This novel methodology not only simplifies the decision-making process but also guarantees that advertisers make informed, data-driven decisions that are in harmony with their campaign objectives, fostering a more efficient marketing strategy. As a result, users of DM20.ai can confidently navigate the complexities of direct mail marketing with enhanced precision and effectiveness.

Media

Media

Integrations Supported

Apteco Orbit
Bloomreach
CrossEngage
Emarsys
Insider One
Mapp Marketing Cloud
Salesforce

Integrations Supported

Apteco Orbit
Bloomreach
CrossEngage
Emarsys
Insider One
Mapp Marketing Cloud
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

$950 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

optilyz

Date Founded

2015

Company Location

Germany

Company Website

www.optilyz.com

Company Facts

Organization Name

DirectMail2.0

Date Founded

2015

Company Location

United States

Company Website

www.dm20.ai/

Categories and Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Categories and Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

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