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What is PushOwl?

PushOwl is a Shopify-focused omnichannel marketing platform that brings email, SMS, web push notifications, and WhatsApp marketing together in a single application. The platform is designed to help merchants engage store visitors throughout the customer journey and recover revenue that might otherwise be lost when shoppers leave without purchasing. PushOwl supports abandoned cart recovery, back-in-stock alerts, price-drop campaigns, promotional messaging, win-back offers, and other retention workflows. Its email marketing capabilities include list-building pop-ups, newsletters, automated sequences, upselling, cross-selling, and drag-and-drop campaign creation. SMS tools can deliver transactional and promotional messages, including shipping updates, order notifications, flash sale campaigns, and re-engagement offers, to customers in more than 180 countries. Web push notifications allow merchants to communicate with shoppers outside the storefront and bring visitors back when products, prices, or inventory change. The platform also provides audience segmentation so brands can target messages based on customer attributes or behavior. Marketing automation and preset templates help merchants create recurring retention workflows without manually sending each campaign. Smart Delivery, analytics, and reporting tools provide additional control over message timing and campaign performance. PushOwl is built specifically for Shopify and emphasizes straightforward implementation, one-click integrations, and no-code campaign setup. PushOwl is designed for Shopify merchants and ecommerce marketing teams that want to centralize retention marketing, automate customer communication, and increase repeat purchases and recovered sales.

What is Oracle Responsys?

Marketing organizations have the opportunity to leverage a cohesive platform that effectively manages and synchronizes every customer interaction across multiple channels, such as email, mobile, social media, display ads, and online environments. Chief Marketing Officers (CMOs) from various industries are equipped with the necessary tools to deliver exceptional customer experiences throughout all marketing activities and every stage of the customer journey. By converting data from multiple sources into actionable insights, businesses can develop highly targeted audience segments and allow customers to influence their forthcoming experiences through near real-time interactions. With Oracle Responsys, marketing teams are provided with vital resources to deliver the relevant and engaging experiences that customers anticipate across a variety of devices and channels. Even with technological advancements, email marketers still face challenges in effectively utilizing customer data for personalized campaigns, sustaining ongoing engagement, and integrating email marketing strategies across diverse channels. Furthermore, Oracle Responsys is distinguished by its award-winning email marketing capabilities, ensuring marketers can forge meaningful connections with their audience. By harnessing these integrated features, organizations can refine their marketing strategies, cultivate stronger customer relationships, and ultimately drive better business outcomes. This comprehensive approach not only addresses existing challenges but also positions companies to thrive in an increasingly competitive landscape.

Media

Media

Integrations Supported

Brevo
Canopy
Loox
Rise.ai

Integrations Supported

Acquia CDP
Antavo
Brandmovers
Causal
Cyclr
FunMobility DXP
Meltano
Oracle Audience Segmentation
Oracle Business Intelligence (OBIEE)
Simon AI
SmarterHQ
Tall Bob
Unata
Wyng
Zaius

API Availability

API Availability

Pricing Information

$19/month
10,000 impressions per month

All Basic Features
Abandoned Cart Reminders (sequence with 3 editable notifications)
Hero Images (large image inside the push notification)
Shipping Notifications
Subscriber Details (sync subscribers with Shopify account data)
Subscriber migration (import & export of existing subscribers from other platforms)
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Brevo

Date Founded

2012

Company Location

France

Company Website

pushowl.com

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/cross-channel-orchestration/

Categories and Features

eCommerce Marketing

Not specified

Email Marketing

Not specified

Push Notifications

Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

Shopping Cart

Abandoned Cart Saver
Catalog Management
Credit Card Processing
Discount / Coupon Management
Inventory Control
Product Configurator
Refund Management
Returns Management
Shipping Management

SMS Marketing

Not specified

Categories and Features

Campaign Management

Not specified

Display Advertising

Not specified

Email Marketing

Not specified

Email Personalization

Not specified

Marketing

Not specified

Marketing Analytics

Not specified

Marketing Automation

Not specified

Mobile Marketing

Not specified

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