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What is PushOwl?

PushOwl is a Shopify-focused omnichannel marketing platform that brings email, SMS, web push notifications, and WhatsApp marketing together in a single application. The platform is designed to help merchants engage store visitors throughout the customer journey and recover revenue that might otherwise be lost when shoppers leave without purchasing. PushOwl supports abandoned cart recovery, back-in-stock alerts, price-drop campaigns, promotional messaging, win-back offers, and other retention workflows. Its email marketing capabilities include list-building pop-ups, newsletters, automated sequences, upselling, cross-selling, and drag-and-drop campaign creation. SMS tools can deliver transactional and promotional messages, including shipping updates, order notifications, flash sale campaigns, and re-engagement offers, to customers in more than 180 countries. Web push notifications allow merchants to communicate with shoppers outside the storefront and bring visitors back when products, prices, or inventory change. The platform also provides audience segmentation so brands can target messages based on customer attributes or behavior. Marketing automation and preset templates help merchants create recurring retention workflows without manually sending each campaign. Smart Delivery, analytics, and reporting tools provide additional control over message timing and campaign performance. PushOwl is built specifically for Shopify and emphasizes straightforward implementation, one-click integrations, and no-code campaign setup. PushOwl is designed for Shopify merchants and ecommerce marketing teams that want to centralize retention marketing, automate customer communication, and increase repeat purchases and recovered sales.

What is WebEngage?

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Media

Media

Integrations Supported

Shopify
Brevo
Loox
ReturnPro
Rise.ai
Wheelio

Integrations Supported

Shopify
Facebook
HubSpot CRM
Interakt
Kaleyra
Mailchimp Transactional Email (Mandrill)
Meritto
Mtalkz
Refold
Salesforce Agentforce Marketing
SendGrid
Typof
Verloop.io
WhatsApp
WordPress

API Availability

API Availability

Pricing Information

$19/month
10,000 impressions per month

All Basic Features
Abandoned Cart Reminders (sequence with 3 editable notifications)
Hero Images (large image inside the push notification)
Shipping Notifications
Subscriber Details (sync subscribers with Shopify account data)
Subscriber migration (import & export of existing subscribers from other platforms)
Free Version
Free Trial Offered?

Pricing Information

Plans & Pricing
Solo Plan - (for 10k monthly active users)
Band Plan - (for 50k monthly active users)
ChoirPlan - (for 100K monthly active users)
Orchestra Plan ( for above 100K monthly active users),
contact WebEngage or visit: https://webengage.com/pricing/

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Brevo

Date Founded

2012

Company Location

France

Company Website

pushowl.com

Company Facts

Organization Name

WebEngage

Date Founded

2011

Company Location

India

Company Website

webengage.com

Categories and Features

eCommerce Marketing

Not specified

Email Marketing

Not specified

Push Notifications

Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

Shopping Cart

Abandoned Cart Saver
Catalog Management
Credit Card Processing
Discount / Coupon Management
Inventory Control
Product Configurator
Refund Management
Returns Management
Shipping Management

SMS Marketing

Not specified

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

2-Way Messaging
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Transactional Email

A/B Testing
Contact Database
Dynamic Content
Email Monitoring
Mailing List Management
Reporting/Analytics
Spam Check
Template Management

WhatsApp Marketing

API
Alerts
Autoresponder
Bulk Messaging
Campaign Management
Contact Management
Multi-Language Support
Reporting / Analytics

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