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What is tradeit?
Red Technology is a UK-based ecommerce solutions provider and the creator of tradeit™, a cloud-hosted PaaS platform built to manage the challenges of modern digital commerce. Designed for B2B, retail, DTC and international businesses, tradeit™ combines flexibility, scalability and performance, helping organisations grow without being restricted by their technology.
Red develops and delivers the platform directly, ensuring every client benefits from continuous innovation, regular enhancements and long-term support. This approach allows businesses to align ecommerce projects with their strategic goals, from launching new channels and replatforming to expanding into global markets.
tradeit™ is trusted by mid-market and enterprise organisations in manufacturing, distribution, retail and services. They use it to run multiple brands, customer types and regions from one platform, supported by a responsive, mobile-first design and seamless ERP/CRM integrations that unify back-office operations with customer-facing activity.
Key capabilities include:
Multi-site & multi-channel management from a single admin.
Advanced B2B & B2C features such as customer-specific pricing, catalogues and workflows.
International commerce tools covering currencies, languages, taxation and fulfilment.
Integrated CMS, PIM and marketing for promotions, loyalty schemes, subscriptions and email.
Unified order and customer management with streamlined checkout, shipping and support.
The tradeit™ Mobile Application extends ecommerce into iOS and Android, offering a branded, native-quality shopping experience deployed quickly via API. With rich native functionality, tradeit™ reduces reliance on third-party plug-ins, ensuring greater stability, speed and scalability over time.
By choosing Red Technology, businesses gain a proven partner that delivers measurable improvements in conversions, mobile performance and long-term ecommerce growth.
What is avanta?
Avanta serves as a B2B commerce platform that emphasizes the integration of ERP systems for manufacturers, wholesalers, and industrial firms.
Designed to navigate complex B2B workflows, this cutting-edge platform integrates digital sales, service, and after-sales functions directly with the ERP infrastructure.
What sets avanta apart from conventional e-commerce solutions is its comprehensive set of B2B features available immediately, allowing businesses to improve essential sales and customer service operations without needing extensive modifications.
Additionally, it offers an open-source option that can function as SaaS, be deployed in the cloud, or be hosted on-premises.
Aimed primarily at mid-market and enterprise-level organizations, avanta proves particularly advantageous in industries such as mechanical engineering, plant engineering, tooling, chemicals, industrial components, and packaging.
The platform is rich in features, including B2B online stores, customer and service portals, PunchOut integrations (OCI / cXML), spare parts management, mobile apps, IoT automation, as well as built-in AI tools and bots, making it an all-encompassing solution for businesses looking to optimize their operations.
In summary, avanta offers a comprehensive strategy for B2B commerce, empowering companies to excel in a rapidly evolving digital economy while providing the adaptability needed to meet diverse industry demands.
Integrations Supported
Microsoft Dynamics 365 Business Central
SAP Business One
Akeneo PIM
Aurea Campaign Manager
Google Analytics
Google Maps
Google Tag Manager
Khaos Control
Microsoft Dynamics GP
Olark
Integrations Supported
Microsoft Dynamics 365 Business Central
SAP Business One
Akeneo PIM
Aurea Campaign Manager
Google Analytics
Google Maps
Google Tag Manager
Khaos Control
Microsoft Dynamics GP
Olark
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
€990/month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Red Technology
Date Founded
2002
Company Website
www.redtechnology.com
Company Facts
Organization Name
ECOPLAN E-Commerce GmbH
Date Founded
1993
Company Location
Germany
Company Website
www.ecoplan.com
Categories and Features
eCommerce
CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates