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What is tvScientific?

tvScientific is a groundbreaking connected TV advertising platform that prioritizes delivering performance metrics and measurable outcomes similar to those found in digital advertising, enabling brands and marketers to implement, evaluate, and refine television campaigns with the precision that was once exclusive to search and social media. With its state-of-the-art proprietary identity technology and AI-enhanced optimization, this platform equips advertisers with direct access to premium CTV inventory, accurate audience targeting, and unified campaign dashboards, as well as real-time analytics and comprehensive attribution that connects TV ad exposure to tangible results like sales and conversions, instead of just tallying impressions. Built with a user-friendly self-service interface tailored for digital marketing experts, tvScientific allows users to control their targeting, inventory, pacing, and key performance indicators across multiple media channels, thereby empowering them to adjust their campaigns toward specific objectives while maintaining transparency in tracking effectiveness and impact on all devices. Furthermore, this innovative approach not only boosts campaign performance but also cultivates a richer understanding of audience behaviors and preferences, ultimately leading to more effective advertising strategies that resonate with viewers. By leveraging these capabilities, marketers can transform their television advertising efforts into a data-driven initiative that achieves greater overall success.

What is Beachfront?

Beachfront operates at the convergence of conventional television and digital media, delivering an all-encompassing video management platform that supports media sellers and owners in maneuvering through this intricate landscape. In today's fast-paced programmatic market, the complexity of managing, transacting, and monetizing high-quality video inventory can prove to be quite daunting. The diversity of screens and advertising formats, each accompanied by their own unique standards and technological requirements, adds layers of difficulty to the implementation of effective cross-screen advertising strategies. What sets Beachfront apart is its ability to enable authentic real-time purchasing across a variety of platforms, including both digital and traditional TV formats like set-top-box VOD and OTT. By providing a consolidated inventory solution, media sellers are empowered to help their advertising partners connect with audiences regardless of their content consumption preferences. With extensive engineering knowledge that bridges both digital and traditional television realms, Beachfront is exceptionally poised to tackle the significant challenges that media sellers face in the present day. This unique capability to blend different media types not only enhances Beachfront's position as an industry leader but also guarantees that clients can adeptly navigate the continuously evolving landscape of advertising. Moreover, the platform's innovative features are designed to adapt to future trends, ensuring sustained relevance in a rapidly changing marketplace.

Media

Media

Integrations Supported

Adjust
AppsFlyer
Awin
Branch
CJ Affiliate
DISQO
Google Tag Manager
Invoca
LiveRamp
Measured
Rockerbox
Shopify
Singular
TransUnion Collections Management
Triple Whale
Upwave

Integrations Supported

Amagi
The Trade Desk
Yahoo DSP

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Online Training

Company Facts

Organization Name

tvScientific

Company Location

United States

Company Website

www.tvscientific.com

Company Facts

Organization Name

Beachfront

Date Founded

2007

Company Location

United States

Company Website

www.beachfront.com/publishers

Categories and Features

CTV & OTT Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Video Advertising

Not specified

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