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What is tvScientific?

tvScientific is a groundbreaking connected TV advertising platform that prioritizes delivering performance metrics and measurable outcomes similar to those found in digital advertising, enabling brands and marketers to implement, evaluate, and refine television campaigns with the precision that was once exclusive to search and social media. With its state-of-the-art proprietary identity technology and AI-enhanced optimization, this platform equips advertisers with direct access to premium CTV inventory, accurate audience targeting, and unified campaign dashboards, as well as real-time analytics and comprehensive attribution that connects TV ad exposure to tangible results like sales and conversions, instead of just tallying impressions. Built with a user-friendly self-service interface tailored for digital marketing experts, tvScientific allows users to control their targeting, inventory, pacing, and key performance indicators across multiple media channels, thereby empowering them to adjust their campaigns toward specific objectives while maintaining transparency in tracking effectiveness and impact on all devices. Furthermore, this innovative approach not only boosts campaign performance but also cultivates a richer understanding of audience behaviors and preferences, ultimately leading to more effective advertising strategies that resonate with viewers. By leveraging these capabilities, marketers can transform their television advertising efforts into a data-driven initiative that achieves greater overall success.

What is CTVision+?

Rakuten Advertising provides effortless access to premium video inventory through CTVision+, a consolidated marketplace backed by our regional experts. We aim to help you engage with your desired audiences and effectively convey your brand's narrative. Simplify the challenges of your CTV purchases and achieve the required scale all in one centralized platform, guaranteeing that quality remains a priority. Present captivating brand placements to an attentive audience on the largest screens in their households. Leverage our expertise in CTV and media strategies to improve performance and exceed your goals. Explore the latest advancements in ad formats to craft personalized and engaging viewing experiences that enhance downstream outcomes. Reach your scalability objectives while ensuring brand safety and enjoy reliable and transparent reporting, making certain your advertising campaigns are both efficient and trustworthy. Our dedication to excellence further ensures that your marketing initiatives are always backed by state-of-the-art technology and valuable insights, enabling you to stay ahead in a competitive landscape. With us, you can confidently navigate the complexities of digital advertising, knowing that you have a robust support system in place.

Media

Media

Integrations Supported

Adjust
Airbridge
AppsFlyer
Ascend
Awin
Branch
CJ Affiliate
DISQO
Everflow
Google Tag Manager
Invoca
LiveRamp
Measured
Rockerbox
Shopify
Singular
TransUnion Collections Management
Triple Whale
Upwave

Integrations Supported

Rakuten Advertising

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

tvScientific

Company Location

United States

Company Website

www.tvscientific.com

Company Facts

Organization Name

Rakuten Advertising

Date Founded

1996

Company Location

United States

Company Website

rakutenadvertising.com/en-uk/ctvision/

Categories and Features

CTV & OTT Advertising

Not specified

Video Advertising

Not specified

Categories and Features

CTV & OTT Advertising

Not specified

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