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What is tvScientific?

tvScientific is a groundbreaking connected TV advertising platform that prioritizes delivering performance metrics and measurable outcomes similar to those found in digital advertising, enabling brands and marketers to implement, evaluate, and refine television campaigns with the precision that was once exclusive to search and social media. With its state-of-the-art proprietary identity technology and AI-enhanced optimization, this platform equips advertisers with direct access to premium CTV inventory, accurate audience targeting, and unified campaign dashboards, as well as real-time analytics and comprehensive attribution that connects TV ad exposure to tangible results like sales and conversions, instead of just tallying impressions. Built with a user-friendly self-service interface tailored for digital marketing experts, tvScientific allows users to control their targeting, inventory, pacing, and key performance indicators across multiple media channels, thereby empowering them to adjust their campaigns toward specific objectives while maintaining transparency in tracking effectiveness and impact on all devices. Furthermore, this innovative approach not only boosts campaign performance but also cultivates a richer understanding of audience behaviors and preferences, ultimately leading to more effective advertising strategies that resonate with viewers. By leveraging these capabilities, marketers can transform their television advertising efforts into a data-driven initiative that achieves greater overall success.

What is DynAdmic?

Launching an effective digital video campaign requires solid backing and resources. DynAdmic specializes in curating top-notch digital advertising inventory from leading global websites through advanced targeting techniques, ensuring brand safety and fraud protection while emphasizing key performance indicators. One of the standout features is contextual modeling, a potent method for engaging highly responsive audiences. By utilizing real-time viewer data, DynAdmic is able to target individuals based on their current viewing habits. This is made possible through AI-driven audio recognition technology, which deciphers video content to determine optimal ad placements for your message. As a result, we craft personalized ad experiences that capture and retain attention. Your campaign can be tailored to encompass a variety of categories and customized keyword lists, including themes like celebrities and events. The possibilities for customization are virtually limitless, allowing for a unique approach to each campaign. Furthermore, by meticulously analyzing and storing performance metrics for every ad placement, we are able to compile a comprehensive inventory list that enhances the effectiveness of future campaigns.

Media

Media

Integrations Supported

LiveRamp
Adjust
Airbridge
Branch
CJ Affiliate
DISQO
Everflow
Google Tag Manager
INCRMNTAL
Measured
Rockerbox
Shopify
TransUnion Collections Management
Triple Whale
Upwave

Integrations Supported

LiveRamp
Nielsen Marketing Cloud
Savicom
WaveMaker
Xaxis
comScore

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

tvScientific

Company Location

United States

Company Website

www.tvscientific.com

Company Facts

Organization Name

DynAdmic

Date Founded

2013

Company Location

United States

Company Website

us.dynadmic.com

Categories and Features

CTV & OTT Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Video Advertising

Not specified

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