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What is tvScientific?

tvScientific is a groundbreaking connected TV advertising platform that prioritizes delivering performance metrics and measurable outcomes similar to those found in digital advertising, enabling brands and marketers to implement, evaluate, and refine television campaigns with the precision that was once exclusive to search and social media. With its state-of-the-art proprietary identity technology and AI-enhanced optimization, this platform equips advertisers with direct access to premium CTV inventory, accurate audience targeting, and unified campaign dashboards, as well as real-time analytics and comprehensive attribution that connects TV ad exposure to tangible results like sales and conversions, instead of just tallying impressions. Built with a user-friendly self-service interface tailored for digital marketing experts, tvScientific allows users to control their targeting, inventory, pacing, and key performance indicators across multiple media channels, thereby empowering them to adjust their campaigns toward specific objectives while maintaining transparency in tracking effectiveness and impact on all devices. Furthermore, this innovative approach not only boosts campaign performance but also cultivates a richer understanding of audience behaviors and preferences, ultimately leading to more effective advertising strategies that resonate with viewers. By leveraging these capabilities, marketers can transform their television advertising efforts into a data-driven initiative that achieves greater overall success.

What is Realytics?

Realytics distinguishes itself as a leading analytics solutions provider in the television industry, helping brands and agencies refine their advertising tactics. Through its innovative platform, Realytics assesses the impact of TV campaigns across a variety of digital channels, such as websites, mobile apps, and call centers. Their unique technologies, which include real-time identification of TV spots and metrics on audience engagement, offer advertisers valuable insights into the effectiveness of their television investments, particularly amid a rapidly changing media landscape. Additionally, the Bee platform provides an all-encompassing measurement framework for both traditional and connected TV (CTV) campaigns, facilitating effortless performance tracking across multiple channels and devices. This integrated strategy not only enhances decision-making but also optimizes advertising return on investment, ensuring that clients can adapt to market shifts effectively. By leveraging these tools, advertisers can make informed choices that drive success in their television campaigns.

Media

Media

Integrations Supported

Adjust
Airbridge
AppsFlyer
Ascend
Branch
CJ Affiliate
DISQO
Everflow
Google Tag Manager
INCRMNTAL
Invoca
LiveRamp
Rockerbox
Shopify
Singular
Triple Whale
Upwave

Integrations Supported

Commanders Act
FuseCommander
TrustCommander

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

tvScientific

Company Location

United States

Company Website

www.tvscientific.com

Company Facts

Organization Name

Realytics

Date Founded

2013

Company Location

France

Company Website

www.realytics.io

Categories and Features

CTV & OTT Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Media Monitoring

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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