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What is tvScientific?

tvScientific is a groundbreaking connected TV advertising platform that prioritizes delivering performance metrics and measurable outcomes similar to those found in digital advertising, enabling brands and marketers to implement, evaluate, and refine television campaigns with the precision that was once exclusive to search and social media. With its state-of-the-art proprietary identity technology and AI-enhanced optimization, this platform equips advertisers with direct access to premium CTV inventory, accurate audience targeting, and unified campaign dashboards, as well as real-time analytics and comprehensive attribution that connects TV ad exposure to tangible results like sales and conversions, instead of just tallying impressions. Built with a user-friendly self-service interface tailored for digital marketing experts, tvScientific allows users to control their targeting, inventory, pacing, and key performance indicators across multiple media channels, thereby empowering them to adjust their campaigns toward specific objectives while maintaining transparency in tracking effectiveness and impact on all devices. Furthermore, this innovative approach not only boosts campaign performance but also cultivates a richer understanding of audience behaviors and preferences, ultimately leading to more effective advertising strategies that resonate with viewers. By leveraging these capabilities, marketers can transform their television advertising efforts into a data-driven initiative that achieves greater overall success.

What is Veritone Attribute?

Veritone Attribute is an all-encompassing tool for broadcast attribution that enhances the performance of linear TV and radio advertising campaigns by associating advertisements with web lift in near real-time. This innovative platform allows you to track and visualize campaign metrics, demonstrating the influence of ads on web traffic and unique visitor counts to websites. Tailored specifically for broadcasters, Veritone Attribute equips you with essential tools for assessing ad performance, which in turn helps in securing and attracting more clients through tangible ROI insights. You can draw connections between ads and web lift, presenting this information through visually appealing and easily shareable reports. By effectively leveraging data, both radio and television can strengthen their competitiveness against digital platforms, striving to capture a greater portion of advertisers' spending. Employ near-real-time performance analytics to link web engagement to your broadcast initiatives, enabling you to assess the effectiveness of your campaigns and make timely adjustments based on various metrics such as specific days, time slots, and creative components. This level of adaptability not only enhances the efficiency of your advertising efforts but also ensures they remain agile in response to the dynamic market environment, ultimately leading to improved overall outcomes. With such insights, advertisers can make informed decisions that align with shifting consumer behaviors.

Media

Media

Integrations Supported

Adjust
Airbridge
AppsFlyer
Ascend
Awin
Branch
CJ Affiliate
DISQO
Everflow
Google Tag Manager
INCRMNTAL
Invoca
LiveRamp
Measured
Rockerbox
Shopify
Singular
TransUnion Collections Management
Triple Whale
Upwave

Integrations Supported

Adjust
Airbridge
AppsFlyer
Ascend
Awin
Branch
CJ Affiliate
DISQO
Everflow
Google Tag Manager
INCRMNTAL
Invoca
LiveRamp
Measured
Rockerbox
Shopify
Singular
TransUnion Collections Management
Triple Whale
Upwave

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

tvScientific

Company Location

United States

Company Website

www.tvscientific.com

Company Facts

Organization Name

Veritone

Date Founded

2014

Company Location

United States

Company Website

www.veritone.com/applications/attribute/

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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