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What is tvScientific?

tvScientific is a groundbreaking connected TV advertising platform that prioritizes delivering performance metrics and measurable outcomes similar to those found in digital advertising, enabling brands and marketers to implement, evaluate, and refine television campaigns with the precision that was once exclusive to search and social media. With its state-of-the-art proprietary identity technology and AI-enhanced optimization, this platform equips advertisers with direct access to premium CTV inventory, accurate audience targeting, and unified campaign dashboards, as well as real-time analytics and comprehensive attribution that connects TV ad exposure to tangible results like sales and conversions, instead of just tallying impressions. Built with a user-friendly self-service interface tailored for digital marketing experts, tvScientific allows users to control their targeting, inventory, pacing, and key performance indicators across multiple media channels, thereby empowering them to adjust their campaigns toward specific objectives while maintaining transparency in tracking effectiveness and impact on all devices. Furthermore, this innovative approach not only boosts campaign performance but also cultivates a richer understanding of audience behaviors and preferences, ultimately leading to more effective advertising strategies that resonate with viewers. By leveraging these capabilities, marketers can transform their television advertising efforts into a data-driven initiative that achieves greater overall success.

What is Xaprio?

At Xaprio, we aim to seamlessly intertwine the magic of innovation with programmatic serving. Our goal is to convert traditional banners into engaging rich media experiences while granting media buyers increased independence. With our self-service platform, advertisers benefit from enhanced control, enabling them to activate, scale, and optimize the effectiveness of their campaigns across premium inventory. Technology has always played a vital role in bridging the gaps of today to create a brighter future, and we firmly believe that progress in AdTech is set to transform the advertising industry. By equipping marketers with greater authority and a flexible toolkit, our platform fosters creativity and encourages innovative thinking. Media buyers can effectively run campaigns, scrutinize data, and make well-informed choices about which segments are performing well and which ones are lagging, ultimately leading to more strategic results. Furthermore, we are committed to continuously improving our platform to adapt to the evolving needs of the advertising landscape. In the end, we are convinced that this strategy not only boosts campaign success but also enhances the entire advertising experience for both marketers and consumers alike.

Media

Media

Integrations Supported

Airbridge
AppsFlyer
Ascend
Awin
Branch
CJ Affiliate
DISQO
Everflow
Google Tag Manager
INCRMNTAL
Invoca
LiveRamp
Measured
Rockerbox
Shopify
Singular
TransUnion Collections Management
Triple Whale
Upwave
Xapads

Integrations Supported

Airbridge
AppsFlyer
Ascend
Awin
Branch
CJ Affiliate
DISQO
Everflow
Google Tag Manager
INCRMNTAL
Invoca
LiveRamp
Measured
Rockerbox
Shopify
Singular
TransUnion Collections Management
Triple Whale
Upwave
Xapads

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

tvScientific

Company Location

United States

Company Website

www.tvscientific.com

Company Facts

Organization Name

Xaprio Solutions

Date Founded

2005

Company Location

India

Company Website

xaprio.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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