Xref vs. RefLynk

An all-in-one platform designed for managing omni-channel experiences goes beyond simple surveys. Elevate your experience management initiatives with this comprehensive solution that integrates all touchpoints into a seamless omni-channel approach, consolidating data for efficient analysis. You can create tailored email surveys that not only increase open rates but also allow customization of the subject line, body text, and sender email address. Enhance your branding by white-labeling your emails for a consistent look and feel. To gather feedback effortlessly, distribute a scannable QR code that respondents can easily access to participate in your survey. Generate several distinct survey links to facilitate sharing, which can be monitored to assess their performance effectively. With the option to white-label your surveys using a custom domain, your brand identity remains intact throughout the survey process. Additionally, you can engage customers directly by embedding surveys on your website, whether as a popup card, chatbot, or inline element. Our mobile SDK further simplifies the process, enabling you to quickly design surveys and gather valuable insights on the go. This flexibility ensures you can adapt your approach based on various customer interactions and preferences.

With the trust of over 25 million users globally, Jotform serves as a comprehensive platform that enhances data gathering, automates workflows, and facilitates online sales without requiring any coding skills. Utilizing Jotform’s intuitive drag-and-drop Form Builder, companies can easily design personalized forms and surveys to gather leads, contact details, payments, appointments, and e-signatures. Users can select from a library of more than 10,000 templates tailored for various purposes, such as feedback forms or event registrations, or opt to create their own unique forms from the ground up. The platform’s sophisticated features, including conditional logic, autoresponders, and compatibility with over 200 integrations, significantly optimize operational processes. Moreover, Jotform's AI-driven Agents provide immediate customer support by assisting users during the form submission journey, addressing inquiries, and ensuring a seamless experience, which minimizes the reliance on manual support. With the addition of Jotform’s Store Builder, businesses can establish an online storefront to market products, services, and subscriptions, as well as collect donations and process payments through a wide array of over 30 payment gateways. Furthermore, tools like the Approvals feature, PDF Editor, and Report Builder empower organizations to convert gathered data into insightful actions and streamline workflows for enhanced productivity. This multifaceted approach makes Jotform a vital resource for businesses seeking to improve their operational efficiency and customer engagement.

SurveyLegend represents a revolutionary approach to online surveys, offering an engaging, versatile, and visually appealing experience. We enable both individuals and businesses to design attractive, mobile-responsive surveys with ease. With your computer or tablet, you can effortlessly create impressive surveys, forms, polls, NPS customer satisfaction metrics, customer experience assessments, and employee satisfaction evaluations, all while incorporating attractive graphics that enhance the survey's appeal. The simple drag-and-drop feature allows users to assemble questionnaires without any hassle. Listening to customer feedback, gauging employee morale, enhancing client experiences, and fostering engagement among students and staff has never been more straightforward. Utilized by thousands worldwide, SurveyLegend counts notable organizations such as L'Oreal, Universal, Harvard, and Airbnb among its users, alongside various individuals and startups, illustrating its broad appeal and effectiveness in diverse settings.

Nextiva delivers a future-ready Unified-CXM platform that centralizes every customer interaction into a single, AI-powered hub. Instead of juggling multiple systems, businesses gain an integrated solution that supports voice calls, SMS, messaging apps, email, live chat, social media, reviews, and video. Its real-time journey orchestration engine analyzes data from all channels, providing deep insights into customer sentiment and behavior while automating repetitive workflows. This allows companies to cut operating costs, accelerate response times, and provide personalized service at scale. The platform includes workforce engagement management features that connect customer-facing teams with back-office operations, reducing agent attrition and boosting performance. Its AI capabilities—such as predictive insights, pre-built automations, and self-service optimization—enable organizations to realize value quickly without heavy customization. Designed with an open architecture and REST APIs, Nextiva scales seamlessly, integrates with existing enterprise systems, and supports industries with strict compliance needs. Customers benefit from increased productivity, higher satisfaction scores, and tangible growth in customer lifetime value. With recognition across analyst firms and review platforms, Nextiva is ranked among leaders in the CCaaS and Unified-CXM markets. Backed by endorsements from industry pioneers like Steve Wozniak, Nextiva stands out as a trusted partner for organizations committed to delivering world-class customer experiences.

Greenhouse is more than an ATS – they’re a true hiring partner that gives companies of all sizes everything they’ll ever need to get measurably better at hiring. With Greenhouse, organizations can cut recruiting costs and ensure every hire is the right hire. Their industry-leading, AI-powered software supports every stage of the hiring process, from sourcing to onboarding, empowering companies to hire top talent quickly, consistently and fairly – today and as their business grows. With a structured hiring approach at its core, Greenhouse makes it easy to define the role, requirements and attributes of a successful candidate before a job is posted, enabling internal alignment and more confident, data-driven decisions. They’ve helped over 7,500 companies across diverse industry verticals and scaling goals turn talent into a strategic advantage, so they can be ready to hire for what’s next. Some of the most successful companies, like Hubspot, Block, NFL, Lyft, Trivago and HelloFresh, use Greenhouse for data and guidance on the behaviors and capabilities they need to improve their overall hiring performance. They have also received numerous awards showcasing their commitment to product innovation and great hiring, including: G2 Top 50 Best HR Products (2025), G2 Best Enterprise Products (2025), Fortune Best Workplaces (2019–2024) and Inc. 5000 (2018–2024). © 2024, Greenhouse Software, Inc. All rights reserved. "Hire for what's next," “The/Your all-together hiring platform,” "Talent Makers" and the G Logo are trademarks of Greenhouse Software, Inc.

Sogolytics is a comprehensive experience management platform that empowers organizations to gather, analyze, and leverage data from both employees and customers to foster business expansion. Companies from various sectors utilize Sogolytics to monitor interactions across all customer and employee touchpoints. The platform's advanced reporting features provide instantaneous, actionable insights that are crucial for identifying and addressing potential issues before they escalate. SogoCX enhances all dimensions of customer experience, leading to higher conversion rates, streamlined data management, and deeper insights into customer behavior, which ultimately boosts return on investment. With SogoCX, organizations can effectively assess essential metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), facilitating a more refined understanding of their clientele. Meanwhile, SogoEX is specifically designed to assist organizations in gathering and utilizing data to enhance employee engagement and minimize turnover rates. This platform empowers HR teams and leadership to implement organizational improvements by facilitating real-time feedback collection and fostering a culture of engagement among employees, thus paving the way for a more motivated workforce.

Canditech equips HR professionals and hiring managers with the tools they need to make swift, confident, and impartial hiring choices. Its comprehensive testing platform assesses both technical and interpersonal skills through job simulation evaluations that encompass a range of tasks such as coding, SQL, Excel, and video communication. These assessments serve as strong indicators of a candidate's future job performance and overall fit for the role. By adopting a holistic perspective, the platform enables recruiters and hiring managers to fairly evaluate candidates for various positions across the organization, including departments like R&D, Marketing, Sales, and Customer Support. Candidates are also given the opportunity to demonstrate their technical abilities alongside their soft skills, fostering a positive experience throughout the hiring process. From the outset, the platform delivers impressive returns on investment: ✅ Cut down the time-to-hire by 50% ✅ Minimize unnecessary interviews by 80% ✅ Enhance diversity in hiring and mitigate bias Ultimately, Canditech not only streamlines the hiring process but also promotes a more equitable evaluation of potential employees.

Act! Advantage is a full front-office CRM solution with all-new functionality, including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadens its footprint across your entire front office and reduces your need for costly, third-party tools. Select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.

Jobma is an intelligent AI video interviewing platform trusted by companies globally. It offers a range of hiring automation tools, including asynchronous one-way video interviewing, live video interviewing, interview scheduling, assessment solutions, and more. The platform is built with ethical AI at its core, with features like AI scoring and proctoring designed to prevent unconscious bias in hiring and save hundreds of hours in hiring time. Customer support stays human and is available via live chat, email, and phone, for both employers and candidates. Jobma is SOC 2 Type II and ISO/IEC 27001 certified, and fully compliant with GDPR and CCPA, ensuring your data is secure, private, and protected at every step. Used by 3,000+ customers in over 50 countries and available in 16+ languages.

Humanly is a comprehensive, AI-driven recruiting platform that revolutionizes the talent acquisition process by automating and orchestrating the entire candidate journey. Featuring an all-in-one CRM combined with agentic AI, it supports high-volume hiring needs through intelligent sourcing, 24/7 personalized outreach via SMS and email, automated pre-screening chats, and effortless scheduling. The platform leverages a vast 600 million candidate database and advanced AI sourcing technology to find the best-fit talent efficiently. Humanly’s automation tools engage candidates with a human-like touch, significantly reducing time-to-hire by up to eight times while improving recruiter productivity and candidate experience. Seamless integration with applicant tracking systems ensures smooth workflows, while robust analytics provide data-driven insights for better recruitment strategies. Users can eliminate scheduling friction with automated reminders and calendar management, preventing missed opportunities. Recruiters appreciate the platform’s intuitive design and exceptional customer support. Humanly has earned a 4.8/5 rating on G2, trusted by top companies and recruiting professionals worldwide. The platform enables talent teams to scale efficiently, reduce no-shows, increase pipeline diversity, and make informed decisions with ease. Humanly is the future of efficient, scalable, and candidate-centric recruiting.