What is AdRoll?

We simplify the competitive landscape for e-commerce businesses. Our innovative AI functions as a squad of marketing specialists, empowering you to enhance your brand visibility and boost sales. AdRoll's dynamic growth marketing platform enables you to cultivate a brand that resonates with customers, convert more leads into loyal buyers, and strengthen customer retention. With a network comprising over 37,000 brands, AdRoll is continually expanding. Discover new audiences that will become enamored with your offerings. By integrating our proprietary AI with sophisticated audience targeting, we help generate awareness and drive traffic to your website. Engage your audience through various channels, including advertisements, emails, and your online store. Utilize the insights you have about your customers alongside our extensive database of over 1.2 million shopper profiles to identify products they will cherish and purchase. To foster growth, it’s essential to not only focus on acquiring new customers but also to nurture existing relationships. Delivering personalized and relevant cross-channel experiences will ultimately enhance loyalty and maximize lifetime value (LTV), ensuring sustainable success for your brand. Embrace this comprehensive approach to create lasting connections with your customers.

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Company Facts

Company Name:
AdRoll
Date Founded:
2006
Company Location:
United States
Company Website:
www.adroll.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Webinars
On-Site Training
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

AdRoll Categories and Features

Social Media Advertising Platform

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Retargeting Software

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

More AdRoll Categories

AdRoll Customer Reviews

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  • Reviewer Name: Scott K.
    Position: SVP of Sales & Marketing
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Adroll has good advertising features

    Date: Apr 12 2021
    Summary

    Adroll is an easy service to set up so that the reach of our online ads is as extensive as possible. Adroll has a very low price if you take into account the amount of options that exist to create audience re-segmentations, either for future conversion processes, or simply for analysis.

    Positive

    Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown.

    Negative

    Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites.

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  • Reviewer Name: Bobby L.
    Position: Programs Director - Founder
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Adroll offers large-scale online ad campaigns

    Date: Mar 31 2021
    Summary

    We think this may be one of the most detailed professional services for high-caliber marketing. We like that Adroll is so easy to program for social media marketing, which tends to have the highest traffic on the entire web. We recommend it to cover.

    Positive

    All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary.

    Negative

    Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base.

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  • Reviewer Name: Suhail A.
    Position: Co-founder
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The best re-marketing tool in the market

    Date: Jan 01 2021
    Summary

    I love it as anyone can get started with the free version and then can upgrade to paid which is not much expensive itself. The UI and functionality are awesome. It's a bang for a buck.

    Positive

    We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media.

    Negative

    For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.

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  • Reviewer Name: Neha S.
    Position: HR Specialist
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Adroll, allows us to be present in the most important pages through ads

    Date: Apr 11 2021
    Summary

    We consider that it should integrate the functions with those that specify that we can use, it leaves much to be desired in its reliability. However, if it effectively fulfills as a tool for creating ads with current designs and is an excellent option that has expanded us as an organization thanks to this marketing strategy.

    Positive

    Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN.

    Negative

    In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them.

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  • Reviewer Name: Michael W.
    Position: Technical Support Manager
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Adroll executes marketing in many different ways

    Date: Mar 26 2021
    Summary

    Adroll is the internet marketing platform that every developer needs to get up and running quickly. The prices may be a bit high, but the favorable results with the amount of traffic you get are completely worth the effort. Adroll is possibly the best application to get non-organic advertising.

    Positive

    The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers.

    Negative

    It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps.

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  • Reviewer Name: Isabella H.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Driving sales for my new business

    Date: May 15 2020
    Summary

    I use Adroll for my own business as well as my clients. It was easy to learn and I hooked it up to my Squarespace site so that I can retarget my web visitors. My clients that use Shopify also take advantage of their integration. Retargeting is a MUST these days and Adroll makes it easy.

    Positive

    AdRoll could not be easier to use. Their platform has no upfront cost and no recurring fee. I was able to test it out and learn as I go at a very low cost. I had never purchased banner ads before using Adroll so I was intimidated at first but their user interface is simple and intuitive and I was able to get quick support whenever I got stuck. Right now I'm playing around with it to promote my own business, but I primarily use it to help my clients drive growth for their local businesses. I have found it a great way to capture lost sales by retargeting the users that leave with a full shopping cart for e-commerce.

    Negative

    CAREFUL: if you use this you need to check your ad placements to see what websites your ad is showing up on to prevent fraud. I found a few bad actor sites that I was spending a decent amount of money on that were not converting at all. I would highly recommend building a blacklist over time to stop your ads from showing on sites that just don't convert for you or are a waste of your money. To AdRolls credit, they make it easy to block these bad sites, you just need to work on it over time.

    Read More...
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