Top Campaign Monitor Alternatives

Most marketing platforms show you what already happened. Active Intelligence shows you what to do next. While competitors bury you in dashboards reporting yesterday's failures, Active Intelligence flags issues before they damage campaigns and surfaces opportunities you didn't know existed. AI agents analyze billions of data points to recommend which campaigns to run, which segments to target, and which automations to build—without prompting. You set goals. Active Intelligence handles execution. Three capabilities. One platform. Real-time intelligence that adapts to customer behavior as it happens. Market-leading deliverability that puts 30% more emails in the inbox than competitors. Proactive recommendations that eliminate guesswork. The result? Act faster, automate smarter, scale without adding headcount. Why businesses choose ActiveCampaign: Traditional platforms demand weeks of training and complex setup. ActiveCampaign delivers measurable results in days. Teams see engagement lifts and conversion improvements within 30 days, not quarters. Enterprise-grade capabilities with an intuitive interface that requires zero technical expertise. Whether you're a solo marketer or growing team, ActiveCampaign scales without the enterprise price tag or complexity. 89% of customers say ActiveCampaign meets their needs better than alternatives. 88% report faster time-to-value than previous platforms. These aren't aspirational—they're standard outcomes for teams who stop managing campaigns manually and start orchestrating growth autonomously.

Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner. The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.

Craft messages that captivate your customers and prompt them to take action. Attentive's AI-driven SMS and Email solution empowers retailers and e-commerce entrepreneurs to effectively engage their audience, generating billions in revenue. Our platform is designed to enhance your marketing strategy by enabling you to pinpoint the right audience, assess key performance indicators, and refine your overall marketing efforts. With over 100 adaptable integrations, you can effortlessly connect with the rest of your marketing ecosystem. We collaborate with top-tier companies in sectors such as retail and e-commerce, food and beverages, as well as media and entertainment. Attentive's AI-enhanced SMS and Email platform can potentially double your return on investment within just a few months. Don't miss the opportunity to discover more about our 30-day free trial, which allows you to experience the benefits firsthand.

Knak is the leading no-code platform for building high-impact emails and landing pages at scale. Did we mention no-code? Designed for self-sufficient marketing teams, Knak removes creative and technical bottlenecks with easy-to-use templates, brand controls, and deep integrations with enterprise MAPs like Marketo, Salesforce, and Eloqua. Cut production time, reduce costs, and drive campaign results faster — without compromising quality or compliance. Join global brands that rely on Knak to turn marketing strategy into execution, effortlessly.

GetResponse provides a comprehensive marketing solution tailored for marketers, solopreneurs, creators, coaches, and small business owners, offering intuitive tools for email marketing, automation, and monetizing content. Leveraging over 25 years of industry experience, GetResponse fosters audience development and interaction through effective email campaigns, facilitates smooth course creation and sales processes, and assists individuals in transforming their passions into profitable ventures. This platform is perfect for those looking to establish personal brands, market products and services, and cultivate dedicated customer communities, making it an essential resource in today's competitive landscape.

Join the email service that developers and marketers rely on for efficiency, scalability, and expertise in delivery. The Twilio SendGrid Email API, along with its unique Mail Transfer Agent (MTA), user-friendly console, robust features, and knowledgeable email professionals, simplifies the process of ensuring your emails are delivered swiftly and seamlessly. Whether your needs involve sending a mere 100 emails or an astounding 100 billion, SendGrid is designed to grow with you, all while enhancing inbox placement and maintaining your reputation as a reliable sender. You can keep an eye on engagement metrics and improve deliverability through our Deliverability Insights dashboard. Additionally, you can easily integrate with our RESTful APIs and SMTP in just minutes, utilizing sample code libraries available in seven different programming languages, along with interactive documentation, templates, and an array of other resources to support your email initiatives.

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

Critical Impact empowers you to enhance and streamline your email marketing efforts. Our platform provides an effective way to oversee your email and messaging campaigns, enabling you to dispatch tailored and scheduled emails and SMS for your promotional activities while maintaining a budget-friendly pricing model. Through our in-depth subscriber analysis method, we swiftly identify the individuals most likely to engage with your upcoming emails, increase their email interactions, or make additional purchases. The intuitive design of our interface allows you to schedule your communications in mere seconds, where you can select all your sending preferences on a single page and minimize mistakes by reviewing all submission details. Additionally, you can evaluate how your email appears across various devices, from smartphones and tablets to larger monitors, ensuring a consistent experience for all your recipients. This comprehensive approach not only enhances your email marketing strategy but also boosts overall engagement with your audience.

Mapp offers marketers the ability to build tailored customer experiences through its innovative SaaS platform, Mapp Marketing Cloud. Combining AI-powered digital analytics and marketing automation, the platform collects and unifies valuable customer data to deliver detailed insights. With these insights, businesses can trigger personalized campaigns across multiple channels, such as email, SMS, apps, and websites, ensuring a cohesive and engaging customer journey. Mapp's platform not only streamlines data collection but also optimizes campaign delivery, making it easier for marketers to design campaigns that resonate with each individual customer. Its user-friendly interface and powerful automation tools help marketers achieve a higher level of precision in their outreach. Additionally, Mapp's platform is scalable, providing businesses with the flexibility to grow their marketing efforts while maintaining personalized experiences. By using Mapp, companies can boost customer engagement, enhance brand loyalty, and improve overall marketing performance across various digital touchpoints.

Stripo empowers more than a million users and teams across various sectors to effortlessly create responsive email templates without needing any HTML expertise. This assortment features over 1600 responsive HTML email templates available for download in 2025. Additionally, Stripo boasts integrations with more than 90 email service providers and clients, such as MailChimp, Campaign Monitor, Sendgrid, and Hubspot, enhancing its usability and reach. With such extensive options and capabilities, Stripo is an invaluable tool for anyone looking to elevate their email marketing efforts.

Selzy is an accessible email marketing solution designed specifically for startups. With fast, round-the-clock expert assistance available even on the Free plan, it provides comprehensive features including list growth, segmentation, automation, A/B testing, and analytics. - Create email campaigns in under 15 minutes using Selzy’s user-friendly drag-and-drop editor. - Effortlessly expand your audience through integrated sign-up forms and pop-ups. - Set up automated campaigns with just a few clicks. - Benefit from direct integrations with popular platforms such as WooCommerce, Shopify, Salesforce, Hubspot, WordPress, Facebook Lead Ads, and many others. - Additionally, tap into a knowledge base that offers over 150 tutorials to enhance your skills. - This all-in-one tool ensures that even those new to email marketing can achieve professional results.

Since its inception in 2014, Beefree has been dedicated to transforming the world of aesthetically pleasing and effective content by developing innovative tools that inspire creativity and drive results. The company provides two primary offerings: Beefree and Beefree SDK. Beefree, which was previously known as BEE Pro, serves as a premier HTML email builder designed for high conversion rates. This user-friendly drag-and-drop design platform allows individuals to craft stunning, effective, and responsive emails and landing pages without needing any coding skills. Key Advantages: - Accelerate the campaign development process from several days to mere minutes. - Design attractive, professional emails without any coding expertise. - Create responsive emails and pages that work seamlessly across all devices. - Gain access to countless free, professionally crafted templates. - Maintain consistent branding across various teams and departments. - Collaborate simply with an intuitive yet robust interface. The Beefree SDK equips SaaS platforms with the capability to offer users a streamlined and user-friendly content creation experience. This toolkit includes white-label, no-code builders for emails, landing pages, and popups, along with a diverse array of components, APIs, and support services to easily incorporate the content creation process into any application. With these tools, businesses can enhance their digital communication strategies significantly.

Direct Mail enables the creation and distribution of elegant and professional email newsletters. This user-friendly online marketing solution for Mac caters perfectly to freelancers and small to medium-sized enterprises. Users can conveniently access campaign statistics while on the go, enhancing their ability to make informed decisions. The platform boasts a variety of robust email marketing features, such as an intuitive email template editor, sophisticated list management capabilities, and mailing list sign-up forms. Additionally, Direct Mail provides detailed analytics reports to offer valuable insights into campaign performance. Overall, this tool is designed to streamline the email marketing process for users of all levels.

EmailOctopus provides an affordable email marketing platform that includes all the essential tools for engaging your audience effectively. The user-friendly drag-and-drop editor enables you to design eye-catching email campaigns, with a wide selection of templates at your disposal. Additionally, you can create straightforward landing pages or embed forms to capture information from new subscribers with ease. With capabilities for crafting welcome emails and comprehensive onboarding and lead nurturing sequences, you can automate your communications based on specific timelines. The segmentation feature allows you to target specific groups within your audience, enhancing the relevance of your emails. By utilizing custom fields, you can import and collect crucial data tailored to your audience's preferences, and you also have the option to segment your lists based on how recipients engage with your campaigns. EmailOctopus seamlessly connects to over 2,000 applications through Zapier and Integromat, and it provides a WordPress plugin alongside direct integrations with Carrd, OptinMonster, and BookFunnel. Furthermore, their Amazon SES user Connect product allows for sending unlimited emails each month, making it a versatile choice for businesses of all sizes. The platform’s robust features position it as a compelling option for anyone looking to enhance their email marketing strategy.

With over 125,000 ecommerce businesses relying on it, Omnisend offers a comprehensive email marketing and SMS solution that automates marketing throughout the entire customer journey, ensuring that messages are delivered to the right audience at the ideal moment. You can easily capture and expand your subscriber base through landing pages and popups, while engaging customers using a variety of pre-designed email templates and newsletters. Additionally, it enhances conversion rates with ready-to-use automations such as welcome emails, abandoned cart reminders, birthday greetings, and much more. Integration is seamless with a simple one-click setup for platforms like Shopify, BigCommerce, WooCommerce, and Wix, among others. What sets Omnisend apart from other solutions is its capability to connect with and engage audiences across various channels within a single automation workflow, including email, SMS, and push notifications. Moreover, you can synchronize your audience segments with Google and Facebook to create targeted retargeting advertisements, enriching the customer experience. By leveraging Omnisend, businesses can unlock the potential of omnichannel marketing, significantly boosting engagement and driving sales growth, making it a valuable asset for any ecommerce strategy.

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Constant Contact supports small businesses and nonprofit organizations by providing robust tools designed to enhance and simplify their digital marketing efforts. From boosting sales to expanding customer outreach and fostering audience engagement, we offer the expertise and performance necessary to cultivate meaningful relationships and achieve impactful outcomes. Our commitment ensures that clients can effectively navigate the complexities of the digital landscape.

Experience the true potential of multi-channel marketing automation. With sophisticated marketing automation tools, user-friendly reporting, and enhanced personalization through email and SMS, you can significantly boost your sales and revenue. This goes beyond mere email automation; it enables you to craft comprehensive customer journeys. The combination of advanced marketing techniques and insightful analytics empowers you to expand your audience, thanks to the creation of engaging landing pages and entirely customizable forms. Numerous integrations are available, or you can design a custom setup using webhooks. By leveraging automated, dynamic content, you can transform prospects into loyal customers, maintain subscriber interest, and deliver tailored communications on a large scale. Additionally, you can refine your conversion rates and analyze which strategies are driving revenue while identifying and retaining your top customers through data-driven automation. The ability to personalize every touchpoint can foster deeper connections with your audience and enhance overall customer satisfaction.

Cordial provides a versatile messaging and data platform tailored for agile marketing teams and technology professionals, empowering them to send messages that are not merely personalized but truly resonate on a personal level. This innovative platform enables the creation of relevant and insightful communications across multiple channels seamlessly. By transforming customer data into meaningful interactions between brands and individuals, businesses can significantly improve the customer journey, encompassing everything from initial acquisition through to retention and loyalty development. Teams can work together efficiently to develop scalable messaging workflows that are reusable, promoting a coherent process for crafting customized messages within one unified system. Additionally, the platform supports the collection and activation of customer and business data from diverse sources within the technology landscape, allowing for immediate utilization in messaging efforts. This holistic strategy guarantees that each message strikes a chord with its target audience, thereby optimizing engagement and overall effectiveness. Ultimately, Cordial's platform not only enhances communication but also reinforces the strategic alignment of marketing efforts with customer needs.

Everlytic's automation platform, along with its bulk messaging capabilities, empowers you to: - Expand your marketing lists - Craft tailored emails, messages, and more - Monitor message engagement Are you eager to enhance the connection your customers feel with your brand? Absolutely! Customers who feel connected are more inclined to make frequent purchases from you. Automated marketing that is personalized plays a crucial role in this process. We developed Everlytic to simplify and make affordable the distribution of highly personalized emails, text messages, voice broadcasts, and push notifications. Renowned companies rely on Everlytic to ensure that more messages reach more inboxes. Everlytic streamlines the creation of exceptional customer journeys, focusing on delivering relevant and timely communications. Engaging messages are key, and real-time analytics provide insights into audience interactions, equipping you with the necessary tools to effectively engage and convert them into loyal customers. Ultimately, this approach not only enhances customer engagement but also drives sustained business growth.

Swift and streamlined email marketing tailored for busy entrepreneurs, content creators, and bloggers. With our Notion-inspired editor, crafting emails resembles composing notes in your preferred app rather than navigating a cumbersome "email campaign" tool; simply insert your logo and colors, and you're ready to send. By default, you can dispatch sleek, newsletter-style emails without relying on templates. You can categorize your audience into distinct segments and effortlessly connect individuals from over 1,000 external applications using a complimentary Zapier account. Additionally, by utilizing tags, you can customize fields, granting you comprehensive control over your customer data structure. Cross-posting newsletters and blog entries to your site is a breeze, thanks to built-in CMS integrations for platforms such as Webflow and Wordpress (with more on the way). You can also set up automated workflows and drip email sequences for various scenarios, encompassing lead magnets, user onboarding, welcome series, email courses, and beyond, ensuring that your communications are both effective and personalized. This flexibility allows you to engage with your audience in meaningful ways that drive results.

Echobox sets a new standard in social media publishing, enabling publishers worldwide to distribute over 20 million posts each year, connecting with billions of users. More than 1,000 leading publishers utilize Echobox to elevate their social media strategies. This powerful platform allows publishers to optimize their social media presence while conserving precious time, ultimately leading to significantly increased revenue from their audiences. On average, users of Echobox regain up to four hours daily that would otherwise be devoted to social media management. Furthermore, clients typically see an impressive 36% rise in pageviews attributed to their use of the Echobox platform. Tailored specifically for publishers, Echobox has been intricately crafted using state-of-the-art technology developed by top academic researchers. Our groundbreaking artificial intelligence can assist with various facets of your social media sharing process or even take full control of it. Drawing from a vast reservoir of over 245 million data points, our sophisticated suite of algorithms works seamlessly to automate your social media efforts and amplify your overall reach, ensuring you maintain a competitive edge. By selecting Echobox, you are not merely acquiring a tool; you are adopting a revolutionary methodology that transforms the landscape of social media publishing, allowing for sustained growth and engagement.

Email marketing solutions crafted by a prestigious agency can enhance your business communications for both B2B and B2C audiences. Enabler provides robust enterprise software alongside tailored email template designs and comprehensive campaign management services to elevate your operations. Among its key functionalities are audience segmentation, automated trigger campaigns, personalized messaging, detailed campaign reporting, advanced analytics, and lead scoring capabilities. Enabler has collaborated with esteemed brands like Ralph Lauren, Hiscox, and RSA to deliver a thorough GDPR-compliant email solution that effectively boosts customer retention and maximizes return on investment. Additionally, Enabler is equipped to assist you with not only sophisticated email software but also strategic guidance and creative template design to meet your unique marketing needs. With these offerings, your business can achieve enhanced engagement and improved marketing outcomes.

Initiate and evaluate your email marketing efforts using our innovative platform. Start your free plan, which offers unlimited sending and remains cost-free for as long as you need! Effortlessly design customized, engaging, and effective email marketing campaigns! Take advantage of our robust infrastructure to attain remarkable inbox delivery rates. Whether you are sending a simple welcome message or implementing a comprehensive strategy aimed at increasing customer loyalty, automation will help you streamline numerous tasks. With the ease of creating, executing, and tracking your campaigns, you can focus more on analyzing results to inform your future strategies. Gain valuable insights from every campaign through our interactive reporting tools, enabling you to maintain a thorough overview of your campaigns with a concise yet detailed update on their performance. Keep track of unique and overall open rates, click-through rates, bounce rates, forwards, and unsubscribes, which will give you an advantage in the competitive email marketing landscape. Continuously improve your strategies by using the data you collect to refine your approach, ensuring that you remain at the forefront of your marketing efforts. By staying adaptable and responsive to the insights gained, you can further enhance the effectiveness of your email marketing campaigns.

Inxmail specializes in providing secure, data-oriented solutions for effective communication within the realm of email marketing. Their modular platform, coupled with outstanding service, has empowered over 2,000 clients to execute impactful campaigns and automated transactional emails, fostering long-term business growth. At the core of their offering lies the ability to harness data, streamline email creation, and guarantee dependable delivery. Since its inception in 1999, Inxmail has been dedicated to helping businesses transform their recipients into loyal customers, highlighting its commitment to customer satisfaction and success.

Presenting our groundbreaking lead generation software crafted to significantly reduce the time spent on data gathering. You can quickly access all essential information, which helps you save precious time and resources throughout the sales cycle. Strive to "become the leading closer in your area." Leadwick streamlines the outreach approach for various professionals, allowing sales teams, recruiters, and marketers to effortlessly connect with the right individuals through powerful tools. Our platform provides marketing automation solutions customized for both small businesses and larger corporations. We develop premium SAAS products and marketing tools that enhance lead discovery, ensuring your company maintains a competitive edge in the industry. With Leadwick, revolutionizing your lead generation strategy has never been simpler, paving the way for unparalleled success. This innovative platform not only boosts efficiency but also empowers users to achieve their sales goals with confidence.

LISTSERV is an email list management solution developed by L-Soft International that can be utilized either as a hosted service or as software installed on-site. This system empowers users to efficiently oversee email subscriber lists that can range from thousands to millions, all from a singular management interface. By allowing users to consolidate subscribers under one main email address, LISTSERV simplifies the process of emailing, as users only need to send their messages to this address for distribution to all members. Additionally, it offers the flexibility to create one-way mailing lists for purposes such as alerts and newsletters, as well as two-way discussion groups that facilitate interaction among organizational members. Subscribers benefit from the ability to access a web interface provided by LISTSERV, which enables them to adjust their subscription preferences, review previous emails, and participate in discussions. Key features of LISTSERV include database connectivity, LDAP integration, and automatic handling of bounced emails, making it a versatile tool suitable for any organization, irrespective of its size or structure. With its user-friendly design and comprehensive capabilities, LISTSERV stands out as an essential resource for effective email communication.

Easily distribute your email campaigns and newsletters for free, without any complications. By registering on our platform, you can send up to 10,000 emails per month at no cost. MailKitchen provides a user-friendly email management system that eliminates technical jargon, making it both accessible and effective for everyone. Our dependable platform runs continuously, every single day of the year, guaranteeing that your communications arrive promptly in your recipients' inboxes. Adding contacts is incredibly easy—you can manually input email addresses, copy and paste them, or upload a file with ease. For those who are more technically inclined, we also offer web services for advanced features. Our system smartly screens email addresses, which greatly minimizes the risk of sending emails to invalid addresses. With our intuitive WYSIWYG online creation tool, crafting your emails is straightforward, and you have nearly 100 customizable templates to choose from, allowing you to simply add your own text. If you prefer a more unique approach, you can use our tool without a template for a personalized feel, and advanced users can even insert their own HTML code to create distinctive designs. This versatility ensures that all users can craft captivating emails that truly connect with their audience while enjoying a seamless experience. With MailKitchen, your email marketing efforts can thrive effortlessly.

Workbooks GatorMail, an integral part of the Workbooks suite, stands out as an advanced email marketing solution that enables seamless delivery of automated and targeted email communications to any mailing list, no matter how intricate or variable it may be. By offering a unified platform that merges CRM capabilities with email marketing from the outset, Workbooks empowers users to organize their contacts based on unique preferences and needs. This organization allows for the distribution of personalized and pertinent messages designed to convert leads into customers effectively. You can easily identify which of your contacts are cold leads versus hot prospects, facilitating the development of nurturing strategies tailored to their individual circumstances. By consistently providing engaging content to your leads or reacting to significant events, you can turn dormant CRM data into a vital resource for driving sales. Additionally, your email communications can inspire your contacts to take action while also helping you learn more about them as they interact with your content and navigate your website. Leveraging Workbooks Web Insights to track their online activities enables you to gather essential information that can significantly enhance your follow-up strategies, leading to improved efficiency and sales results. This holistic approach not only ensures that your marketing initiatives are streamlined but also highly effective in achieving your desired outcomes, ultimately fostering stronger relationships with your audience. The result is a dynamic marketing strategy that adapts to the evolving needs of your leads and clients alike.

We have already established ourselves as the top choice among your competitors. Sailthru by Marigold is distinguished as the most innovative platform for email, web, and mobile solutions available today. It effortlessly meets all your email needs. You can manage everything related to your email—from campaigns to triggered messages and transactional communications—using a single, dependable system. Our Audience Builder simplifies audience segmentation, while the Email Composer lets you design beautiful emails with ease, eliminating the need for any HTML or CSS knowledge. Sailthru is celebrated as one of the largest and fastest email dispatchers in the world. We invite you to put us to the test; we are prepared to rise to the challenge. What makes Sailthru’s personalization truly exceptional is its distinctive methodology. Rather than merely masking segmentation strategies as 'personalized,' our proprietary algorithms facilitate authentic personalization on an individual basis across your emails, website, and mobile apps. This unique capability is powered by our leading-edge customer profiles. In practical terms, this enables you to send 5 million individualized emails to 5 million unique customers, demonstrating the power of automation and customized communication. With Sailthru, opportunities are boundless, ensuring that each customer feels distinctly appreciated. Furthermore, our commitment to innovation ensures that you remain at the forefront of email marketing trends, allowing you to continuously engage your audience in meaningful ways.