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What is Google Ads?

Elevate the visibility of your business with Google Ads, connecting you to potential clients who are actively seeking services akin to yours on Google Search and Maps. You are only charged for concrete outcomes, such as site visits or phone inquiries, ensuring that your advertising budget is spent effectively. When prospects search for what you offer, your business can prominently appear in search results, as Google is the go-to platform for inquiries related to activities, destinations, and purchases. Your digital ads can be tailored to reach users at that crucial moment when they demonstrate interest in products or services you offer. Whether they are using a desktop or a mobile device, a strategically placed ad can transform queries into devoted customers. By utilizing ads that direct users to your website, you can significantly boost online sales, increase reservations, or encourage newsletter signups. Additionally, enhance customer interaction by featuring your contact details and incorporating a click-to-call option, streamlining the process for potential clients to contact you. You can also utilize business ads that provide navigational assistance, directing individuals to your physical location on the map, which effectively increases foot traffic to your establishment. This comprehensive approach not only expands your audience reach but also reinforces your brand's position in a competitive landscape, ultimately driving growth and success for your business.

Screenshots and Video

Company Facts

Company Name:
Google
Date Founded:
1998
Company Location:
United States
Company Website:
ads.google.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Google Ads Categories and Features

Search Engine Marketing (SEM) Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

PPC Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

More Google Ads Categories

  • Reviewer Name: François P.
    Position: Sales Director
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    With good budget and good knowledge, it could change everything for your business

    Date: Jun 06 2022
    Summary

    I recommend Google Ads for all the companies that already did the job on the website optimisation. Then it is a wonderful tool!

    Positive

    Of course, Google Ads could represent a wonderful opportunity for your business. If you know how to configure your campaign, you will be able to quickly develop your turnover.

    Negative

    It could be difficult to understand all the settings that offers you Google Ads.

    Read More...
  • Reviewer Name: Prithvi K.
    Position: Kotlin Developer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Provides the best return of investment.

    Date: Jan 27 2022
    Summary

    Overall, Google Ads is one of the best tool to increase the brand visibility by attracting more traffic by spending a reasonable amount of money.

    Positive

    - It helps a lot in advertising and targeting audience to boost the visibility of a brand or content.
    - It also helps in tracking the performance of the ad after it goes live.
    - There are multiple campaigns available according to pricing.
    - It has the widest reach available, so the user can make the out of their money.

    Negative

    - Customer is service is hard to reach out.
    - It can be made more SEO friendly.

    Read More...
  • Reviewer Name: Newaz C.
    Position: Marketer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best way to advertise your services

    Date: Jul 26 2021
    Summary

    Great tool for small businesses to advertise. Best way to grow your company. Bit of a learning curve to set up.

    Positive

    Ability to run, design and create ads for my business. get them up in 48hrs. Can create search, video and display ads.

    Negative

    Can be really restrictive for certain industries and needs strict verification.

    Read More...
  • Reviewer Name: Farhan H.
    Position: Front End Developer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Most Reliable Ad Platform.

    Date: Feb 27 2021
    Summary

    Overall, Google ads are one of the best platforms that I have used to manage and target ads, it has many tools that come in very handy and makes the process of targeting ads much easier.

    Positive

    1. Google ads are very easy to use and manage, I was able to customize it as much I wanted as per my requirements.
    2. There is no minimum budget restriction like other ad platforms.
    3. I was able to track my reports even on my phone.
    4. It provided me with in-depth insights and reports to maximize my profit.

    Negative

    1. It has a lot of features and that becomes a little overwhelming at first, initially I was a bit confused by the interface and I think they should work upon this issue to make it less complex and more user-friendly to use.

    Read More...
  • Reviewer Name: Lynn J.
    Position: Marketing Specialist
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Marketing Solution for Organizations

    Date: Feb 01 2021
    Summary

    Google Ads ensures there is high level of marketing, which promotes sales, and bring more clients closer to our company. Also, Google Ads works closely with other programs.

    Positive

    Google Ads is a program with free offer, which means, there is no subscription amount required. Two, the work relationship with the developer is perfect and quick responses when needed.

    Negative

    Google Ads is a program known to perform all its roles effectively, without failure, and there is adequate support.

    Read More...
  • Reviewer Name: Junaid A.
    Position: Front End Developer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Opportunities For Businesses.

    Date: Feb 22 2021
    Summary

    Overall, Google ads are one of the best ad management tools that provide you with immense features to increase your productivity.

    Positive

    -You can automated messages when you need any help.
    -It has multiple targeting options for audiences.
    -It has easy to learn and fluid UI.
    -It has a lot of useful tools and features.
    -You can easily manage the client's account.

    Negative

    -Not suitable for small businesses.
    -It takes effort to find required tools sometimes.

    Read More...
  • Reviewer Name: Cate W.
    Position: Digital Marketer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Perfect and Affoordable Tool for Marketing

    Date: Feb 18 2021
    Summary

    Google Ads has taken the part in supporting marketing, through the employment of different advanced procedures. Again, Google Ads increases the number of people who are aware about a product or service.

    Positive

    Google Ads is a free tool that the developer issues to customers for marketing. Again, Google Ads increases the awareness for the product to different person in the world.
    Google Ads includes digital strategies for business marketing.

    Negative

    Google Ads has the best updates and support response, making it reputable and remarkable for business marketing.

    Read More...
  • Reviewer Name: Fredrick K.
    Position: Communication Assistant
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Fantastic Software for Quality Marketing

    Date: Apr 20 2021
    Summary

    Google Ads has brought a digital taste in the marketing scope. Again, Google Ads takes appropriate actions concerning the digital space and marketing strategy.
    Lastly, Google Ads supports SEO and high ranking.

    Positive

    Google Ads boosts the rank of a business through successful adverts on the Internet. Also, Google Ads helps companies rebrand their products and services, hence, gain more customer support.
    Lastly, Google Ads reaches clients in their space, without any compromise.

    Negative

    Google Ads has positive implications regarding the advertising processes regarding the company. Also, the negotiations from this program and the users is efficient.

    Read More...
  • Reviewer Name: shristi B.
    Position: Developer
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great application for ads

    Date: Sep 08 2021
    Summary

    Google Ads help me to spread my business and products across many people online. It's really easy to show ads to specific customers and locations.
    Really easy to use.

    Positive

    Easy to use and publish ads to many people.
    You can customize where you ads will go like location, people etc.
    Help to improve your business and spread the word.

    Negative

    No cons. Works perfect to increase your business flow.

    Read More...
  • Reviewer Name: Jason R.
    Position: EVP
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Ad Campaigns That Drive Traffic and Sales.

    Date: Dec 17 2021
    Summary

    Ad campaigns through Google Ads have driven qualified leads that close. The return on ad spend has been great. I will continue to use Google Ads for years to come as it has been extremely effective for us.

    Positive

    Google knows a lot about your visitors. Being able to create look-alike audiences for our PPC campaigns has been a game-changer. Security and User Permissions are easy to set up and use. Pricing for PPC ads is reasonable and effective.

    Negative

    There is a lot you can do, so there is a lot to manage. If you are not familiar with creating ad campaigns you could lose money.

    Read More...
  • Reviewer Name: Divya C.
    Position: Chief Director
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Be known everywhere

    Date: May 20 2021
    Summary

    Even though it is expensive but it gives the best result.
    It has been the first choice for promotions.
    I use it to promote my startup.

    Positive

    Google is used globally and intensively and advertises your product on the same is the best way to spread things about your product.
    It is reliable and has a great reach.

    Negative

    Very expensive and anyone can make you pay more by clicking on your ad for no reason by clicking multiple times.

    Read More...
  • Reviewer Name: Steven K.
    Position: Serve Pastor
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Super Helpful

    Date: Mar 31 2021
    Summary

    Google Ads helps us reach the people that we want to reach and get the best "bang for our buck" for our marketing budget.

    Positive

    Google Ads is very helpful in marketing to specific groups online! We love how we can target specific audiences in order to increase our ROI.

    Negative

    No complaints about Google Ads here. It's an excellent tool.

    Read More...
  • Reviewer Name: Ibrahim S.
    Position: Associate Software Developer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Advertise your product to millions of users.

    Date: Sep 30 2021
    Summary

    Google Ads lets you monetize your website or advertise your product in the simplest way possible. Budget and campaign can be made by the user. The analytics are accurate and insightful.

    Positive

    1. Google Ads lets you advertise to a million of users and platforms, including YouTube.
    2. The setup is relatively easier than any other ad platform.
    3. The rates are very affordable and campaigns can be tailored according to the budget.
    4. It provides the detailed analytics and insights of the performance of the ad as soon as it goes live.

    Negative

    1. The process and terms are quite vague, resulting in confusion among the user.

    Read More...
  • Reviewer Name: Chetan B.
    Position: Mechanical Engineer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Too boost your business

    Date: Feb 01 2021
    Summary

    Overall it is a great option to give a boost to your company. The more people know about you higher the chance they may give you business. It moreover provides a reach that is customized for you only.

    Positive

    If you want your business to reach the target audience in the best way possible, google ads are the solution. It is easy to manage and deliver to the audience.

    Negative

    It is expensive if you are a small business and there is a sudden activity in your ads, the more click, the higher you pay.

    Read More...
  • Reviewer Name: Afsana K.
    Position: Back End Developer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Simple Ad Manager.

    Date: Feb 13 2021
    Summary

    Overall, Google Ads is a straightforward and simple way to manage the ads and track them. It has cross-platform support to follow your report anywhere you go. Sometimes the UI seems a bit complex because of the poorly organized architecture.

    Positive

    -It is effortless to manage and simple to use. You can make as many changes as you want as per requirements.
    -There is no limitation of the budget in Google Ads, unlike other apps.
    -It is available on both Pc and smartphones so that you can track your report even from your phone.

    Negative

    There are many features and functionality present in Google Ads, but they are not well organized, so sometimes it becomes complex to use.
    Also, there is no notification feature present for spending.

    Read More...
  • Reviewer Name: Areeqa H.
    Position: DevOps Engineer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Google Ads boosts the business.

    Date: Jul 22 2021
    Summary

    Overall, Google Ads easy to manage advertisement management platform. The user interface clear and concise in terms of showing the information.

    Positive

    - Google Ads helps tremendously in creating and managing advertisements.
    - It has an informative analytics dashboards that provides all the necessary information about the ads.
    - It supports keyboard search and performance planning.

    Negative

    - It is not suitable for beginners with no experience.
    - The pricing is a bit higher compared to other platforms.

    Read More...
  • Reviewer Name: Mery A.
    Position: Project Assistant
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Perfect Advitising Platform

    Date: Feb 19 2021
    Summary

    Google Ads has adequate marketing strategies. Also, Google Ads increases the product awareness of a company in the whole world map.

    Positive

    Google Ads makes companies through their products more renown, at a lesser fee. Also, Google Ads comes with other Google products, and this integration is quite supportive.
    The acquisition and installation of Google Ads is also simple and direct.

    Negative

    Google Ads has well supported features, with the intent of marketing and sales. Also, Google Ads corrects challenges that may occur.

    Read More...
  • Reviewer Name: Faraz M.
    Position: Flutter Developer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Customized ads to target better.

    Date: Jul 06 2021
    Summary

    Overall, Google Ads helps in creating various types of ads according to the campaign. It has multiple tools that helps in targeting and creating the ads.

    Positive

    - It is fairly easy to use and can be used by anyone without having any prior experience.
    - It has the highest market share and because of that it gives effective output for the user.
    - Ads can be targeted according to demographics and location.

    Negative

    - It is more expensive than other ad targeting platforms.

    Read More...
  • Reviewer Name: Dan W.
    Position: Project Assistant
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Fantastic and Updated Ads Manager

    Date: Feb 23 2021
    Summary

    Google Ads is a super amazing advertising object, which helps edit and post all the content that will attract clients to acquire our products and services.
    There is considerate updates, which guarantee huge support and upgrades in terms of performance.

    Positive

    Google Ads is designed in a very strategic ad management program, which focuses on the ideas of marketing, sharing, and supported sales. Again, Google Ads is a tool which requires no training, because every item is simplified.
    Lastly, there is direct interaction between the developer and all users in the globe.

    Negative

    Google Ads has all the efforts in reaching the needs/demands that the product was ordained for.

    Read More...
  • Reviewer Name: Mercy J.
    Position: Business Strategist
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Help in Searching for you Business

    Date: Feb 25 2021
    Summary

    Google Ads attracts more support from clients and the general public through advertising. Again, Google Ads increase the volume of sales in a company, hence, reducing the possibilities of making losses.

    Positive

    Google Ads ensures companies get the recognition their require, through google search.
    Furthermore, Google Ads creates a well illustrated adverts for companies, making them renown or recognized in the globe.

    Negative

    Google Ads has enough features, that coordinates on business ads, and make the more efficiency in business marketing.

    Read More...
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