
CallTrackingMetrics stands out as the sole SaaS platform that integrates call tracking and conversion intelligence to enhance contact center automation, leading to a more tailored experience for customers. Discover which marketing initiatives are driving leads or conversions, and leverage that information to create automated call flows that enhance your contact center operations. With our comprehensive suite of phone, text, online, and live chat tools, you can achieve seamless communication across your entire organization. More than 100,000 users around the globe rely on CallTrackingMetrics to streamline communications for their sales, marketing, and service teams, ensuring efficiency and effectiveness in their outreach efforts.
Our call tracking capabilities include dependable dynamic number insertion (DNI) for precise session-level attribution, as well as local and toll-free tracking numbers, which offer omnichannel attribution across calls, texts, and form submissions. Additionally, our contact center solutions feature a user-friendly browser-based softphone, along with intelligent routing options to optimize call management. Embracing these advanced features can significantly elevate your organization's customer interaction strategy.
Learn more

CareLineLive is an all-in-one, cloud-based homecare management platform trusted by over 700 home care agencies and domiciliary care providers across the UK and Australia.
The platform covers rostering, scheduling, care planning, care monitoring (ECM), eMAR, payroll, invoicing and the Care Circle portal for friends and family.
Subscription includes CQC (Care Quality Commission) and CIW (Care Inspectorate Wales) compliance tool MOA Benchmarking to deliver a solution combining both homecare management and compliance.
Customers find the comprehensive functionality easy to use because of the intuitive user interface and enjoy excellent day-to-day support which is recognised by CareLineLive’s high rating on Trustpilot.
CareLineLive is an NHS England Assured Supplier for Digital Social Care Records (DSCR). CareLineLive is accredited to ISO 27001 (Information Security), ISO 9001 (Quality Management), and Cyber Essentials Plus. In addition to being hosted on secure AWS servers with data stored in the UK (or Australia for customers there) for data sovereignty.
Founded in 2014, CareLineLive is led by Managing Director Josh Hough and is headquartered in West Sussex with offices in London and Melbourne. CareLineLive is part of MAS Technicae Group and received majority investment from technology-focused investment firm Accel-KKR in June 2025. Sister companies under the same group include compliance specialist MOA and Australian aged care software provider Health Metrics.
CareLineLive includes:
Electronic Medication Administration Records (eMAR) for medication management
Care rostering software with AI-assisted scheduling
Carer Companion mobile app for Android & iOS
Care Circle Portal for family member access
GP Connect integration for NHS patient records
Payroll and invoicing automation
CQC compliance tools for UK care providers
Fully managed handsets with remote wipe
MOA Benchmarking's audit tool for CQC/CIW compliance
Learn more
Slack
Slack is a workplace collaboration platform that connects teams, tools, data, workflows, and AI agents in one conversational workspace. It is built around channels, where people can organize discussions by project, department, customer, workflow, or business priority. The platform helps teams communicate through messaging, huddles, clips, files, canvases, lists, Slack Connect, and shared workspaces with external partners. Slackbot brings AI into the flow of work by helping users search company knowledge, summarize conversations, prepare for meetings, analyze documents, create briefs, schedule meetings, and take action across connected apps. Slack’s AI features use business context from conversations, files, channels, Salesforce data, and approved integrations while respecting permissions and access controls. Teams can use Slack to work with agents such as Agentforce, Claude, GitHub Copilot, and other connected AI tools. Workflow Builder allows both technical and non-technical users to automate recurring processes such as stand-ups, approvals, reminders, project updates, and operational alerts. Slack’s integration ecosystem connects with apps such as Google Drive, Salesforce, GitHub, Zoom, Asana, Box, Workday, Vercel, ChatGPT, and many others, allowing teams to bring scattered work into one place. Enterprise search helps users find files, decisions, messages, customer records, and historical context without digging through separate systems. Slack also supports secure external collaboration through Slack Connect, making it easier to communicate with customers, vendors, partners, and clients. With AI assistance, real-time communication, workflow automation, enterprise integrations, and secure collaboration, Slack helps organizations reduce silos and run more of their business from a single platform.
Learn more
Troop Messenger
Troop Messenger is an all-in-one instant messaging solution tailored for businesses of various sizes. This intuitive office chat application boasts modern functionalities designed to cater to the specific demands of your organization. Elevate your team's communication experience by utilizing Troop Messenger, where all members can engage and collaborate seamlessly on a unified platform. Selecting the most suitable option for your business can lead to noticeable improvements and tangible results. Enhance your work discussions by unifying your communication through a single interface. With features such as instant messaging and voice-video calls, you can relay information more swiftly and effectively. The application also allows for well-organized groups, enabling you to oversee daily project tasks and monitor their development efficiently. Quickly locate what you need by searching for individuals, groups, and files. Share ideas, project updates, and deliverables using images, videos, or documents. Furthermore, to foster growth in your business, consider integrating your customers, vendors, and clients as Troop mates for a more collaborative approach. This not only strengthens relationships but also enhances overall productivity and workflow.
Learn more