Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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TelemetryTV
TelemetryTV serves as a robust digital signage platform that enables organizations to engage their audiences, raise awareness, and empower their communities and teams. With TelemetryTV, users can seamlessly share vibrant content, including videos, images, and social media feeds, across all their displays, regardless of location. Esteemed organizations like Starbucks, Amazon, and Stanford University utilize TelemetryTV to enhance their internal communications and marketing efforts. Our achievements stem from our adaptability, commitment to open dialogue, teamwork, and a focus on collaboration. We prioritize ongoing learning, question traditional practices, and are attentive to our customers' needs. As we advance toward a future where our environments might communicate, it prompts a thought: What message would you like them to convey? Ultimately, the possibilities for impactful communication are limitless.
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Karlsgate
Gain essential consumer insights while safeguarding personal information with the Karlsgate Identity Exchange (KIE™), which employs cutting-edge, patent-pending Cryptoidentity technology to facilitate anonymous real-time data matching. This innovative method allows for efficient market data collection while adhering to consumer privacy regulations that surpass current standards. KIE grants data providers increased control and visibility over their data assets, drastically shortening the data acquisition timeline from several months to just minutes. Additionally, KIE streamlines the processes of evaluation, contracting, and data management, enabling rapid operational readiness. Its sophisticated input file-matching logic enhances data processing efficiency, and the utilization of deterministic cascading match algorithms ensures high-confidence file matching. By collaborating with Karlsgate, organizations can establish strategic partnerships for data sharing without risking their customers' personally identifiable information. The data appending process is completed in real-time, ensuring that the attributes remain up-to-date and accurate, thereby eliminating worries about using obsolete enhanced data sets. Consequently, businesses can depend on their data for swift and informed decision-making. This combination of privacy protection and operational efficiency positions KIE as a transformative solution in the realm of data collaboration.
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Optable
Optable offers an all-encompassing data clean room platform that streamlines activation processes. This cutting-edge technology equips both advertisers and publishers with the tools needed to securely plan, execute, and assess their advertising strategies. Marking a transformative shift in data collaboration with a strong emphasis on privacy, Optable allows clients to interact with their own customer base as well as partners, even those not on the platform. Through the utilization of Flash Nodes, users have the ability to invite external participants into a safeguarded environment. Moreover, Optable incorporates a decentralized identity infrastructure that aids in the development of private identity graphs, which are essential for creating tailored, permission-based data clean rooms that significantly minimize data transmission. Ensuring seamless integration with data warehouses and various clean rooms is crucial for its effectiveness. By harnessing open-source software, third-party platforms can adeptly align their data with that of Optable's clients and establish secure clean room functionalities customized to their specific requirements, thus improving the overall efficiency of data collaboration. This comprehensive strategy not only solidifies Optable's reputation but also positions it at the forefront of the dynamic and ever-changing realm of data privacy and collaboration, paving the way for future innovations in the industry.
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