Top O360 Alternatives

Birdeye stands out as the leading platform for managing reputation, social media, and customer experiences for local brands and businesses with multiple locations. More than 150,000 enterprises utilize Birdeye’s AI-driven solution to enhance their online visibility, boost their reputation, simplify social media management, engage through various digital platforms, and provide an exceptional customer experience that leaves a lasting impression. This powerful platform is designed to meet the unique needs of businesses striving for excellence in customer interactions.

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Brandwatch stands out as a premier solution for Social Media Management and Consumer Intelligence, assisting more than 5,000 of the globe's most respected companies in swiftly connecting with and understanding their customers in the fast-paced social landscape. The platform is recognized for its cohesive approach to social media management, enabling users to discover, attract, and engage with customers while seamlessly integrating social data with existing knowledge across various departments and channels. Users will appreciate the intuitive interface, supported by a commitment to exceptional customer service. Additionally, its Consumer Intelligence feature utilizes AI-enhanced data sourced from over 100 million social and online platforms, empowering data-driven organizations to gain deeper insights into consumer sentiments regarding their brands, products, and prevailing industry trends. By leveraging these capabilities, businesses can make informed decisions that resonate with their audience.

Radarly serves as an advanced consumer insights platform powered by artificial intelligence, focusing primarily on social data. It integrates the rapid flow of digital information with traditional Consumer and Market Insights techniques. By offering ongoing access to reliable structured quantitative and qualitative data, it empowers businesses to acquire crucial intelligence. Moving past basic social listening, genuine success depends on your capability to adapt to the dynamic nature of markets and swiftly shifting customer preferences, thereby staying ahead of competitors. Radarly allows you to cultivate a more agile, customer-centric, and data-driven strategy throughout your brand's journey. Transitioning from insights to actionable steps becomes more efficient and rapid. This platform is designed to cater to the varied requirements of organizations in multiple sectors, covering every stage of the brand and product management cycle, from strategic planning to implementation and further. Moreover, Radarly enhances inter-team collaboration, making sure insights are utilized effectively to foster impactful outcomes. Ultimately, it positions organizations to not only react to changes but also anticipate them, ensuring sustained growth and relevance in a competitive landscape.

Gain instant access to an ever-growing well of consumer insights. Through ongoing audience research that includes over 24 million panelists across 55 diverse markets, we refer to this as living data. This fluid and interconnected intelligence continually evolves and expands. Discover the thoughts, feelings, actions, and purchasing habits of your audience from yesterday, five years ago, and today. Access actionable insights through a diverse array of resources, including syndicated data, comprehensive custom studies, and swift surveys and polls. Equip yourself with the critical information necessary to craft more impactful campaigns. With a global network boasting over 24 million registered panelists, YouGov allows you to develop the most nuanced understanding of your customers' complex lives. Our pioneering solutions empower some of the world's leading brands, media organizations, and agencies to effectively investigate, strategize, execute, and track their marketing efforts. Furthermore, YouGov is committed to continuously maintaining the largest, most representative, and most interconnected proprietary panel available, ensuring our clients have a distinct advantage in deciphering consumer behavior. This commitment to excellence positions you to stay ahead in an ever-changing market landscape.

We offer innovative tools designed to help you monitor, understand, and influence your working environment. By providing a comprehensive, user-friendly suite of products powered by AI-driven insights, we empower public relations, communications, and marketing teams to thrive. In today's fast-paced and interconnected landscape, marketers face continuous demands; therefore, our product range is meticulously crafted to help you maintain oversight of your digital strategies and assess the success of your marketing efforts. Our extensive suite effectively tackles the obstacles that modern PR, communications, and marketing professionals face daily. With insights and workflows tailored to elevate your digital marketing and social media campaigns, you will gain a significant competitive advantage. Experience the power of a flexible solution that allows you to track essential social media mentions, ensuring you stay ahead of your rivals. Additionally, our platform offers limitless ad-hoc searches across more than 20 channels, including diverse social networks, providing you with unmatched social listening capabilities. This all-encompassing approach not only enables you to be reactive but also empowers you to take proactive steps in your marketing strategies. In essence, our tools are designed to help you navigate the complexities of the digital world with confidence and ease.

KPI6 is a comprehensive Software as a Service Suite utilized by brands and media agencies to gain a deeper understanding of their customer base, pinpoint their requirements, segment their audience, and craft effective marketing strategies. By analyzing a diverse range of user-generated content alongside unsolicited data sources such as social media, web panels, open data, and online reviews, it offers invaluable strategic insights essential for fostering innovation, evaluating opportunities, engaging in strategic planning, and enhancing segmentation and creative development. Each individual possesses distinct traits that can significantly advantage a brand or industry, making these characteristics invaluable assets for your organization. It is essential for your leadership team to focus on strategic management and planning instead of getting bogged down in interpreting conversations or creating user profiles. Your organization needs tailored solutions that not only perform these tasks but also conduct the necessary research to inform decision-making and drive growth. In this way, KPI6 empowers companies to leverage their unique insights effectively and stay ahead in a competitive marketplace.

Mediatoolkit is a renowned media intelligence platform that empowers businesses of all sizes to track real-time online discussions across over 100 million sources, including social media, in multiple languages. Users receive notifications via email, Slack, or the Mediatoolkit mobile app whenever their specified query is mentioned online, and they are alerted with a Spike notification if there is a surge in conversation surrounding their query. The platform provides advanced yet user-friendly analytics, allowing users to create customized reports with over 2000 chart combinations that align with their specific business objectives and strategies, leading to entirely unique datasets. This functionality equips users to pinpoint and exploit growth opportunities, oversee brand reputation, collect consumer insights, avert potential crises, and identify key influencers in their industry. Additionally, Mediatoolkit offers features such as Boolean search capabilities, advanced filtering options, custom brand reports, and the ability to export data, enhancing the overall user experience and effectiveness of the tool. Ultimately, Mediatoolkit stands out as a comprehensive solution for anyone looking to harness the power of media intelligence.

Assisting brands, agencies, and teams in evaluating the worth of sponsorships while gaining insights into their target audiences is crucial for effective marketing strategies. This understanding enables them to make informed decisions that enhance engagement and optimize their outreach efforts.

Infegy Atlas stands out as the most user-friendly social listening tool, featuring an unparalleled unlimited search capability that enables users to explore, analyze, and comprehend their competitors, brands, and target audiences. It offers an exceptional suite of social listening tools and services designed to deepen insights into consumer behavior and audience dynamics. By transforming billions of online conversations into practical consumer insights, you can enhance your market research, develop customer personas, track campaigns, gather competitive intelligence, analyze demographics, identify industry gaps, assess sentiment, manage crises, and much more. Rather than getting lost in social data analysis, you can elegantly present your findings using our Infegy Canvas reporting platform. This allows for the creation of customized reports directly from Infegy’s robust social listening and intelligence platform. Canvas is not only useful for client presentations and comprehensive reporting but also effective for team meetings. With beautifully crafted reports that require no design expertise, you can ensure that everyone stays aligned and informed. Additionally, this tool empowers users to visualize data in an engaging manner that enhances understanding and collaboration.

Introducing a robust platform tailored for every facet of digital customer engagement, specifically crafted to break down barriers within organizations. Every day, countless top-tier companies around the world leverage Sprinklr to seamlessly oversee their marketing, advertising, research, customer support, and consumer interaction across an impressive 23 social media channels, 11 messaging apps, chat, SMS, and email. By moving away from fragmented solutions to a unified platform, organizations can realize numerous benefits, including improved collaboration between teams and channels, along with a holistic view of customers, context, and content to provide enhanced experiences. Furthermore, access to critical market, customer, and competitive insights empowers businesses to take prompt and informed actions. Achieve a precise, real-time grasp of vital brand metrics, such as awareness, product perception, customer loyalty, and overall user satisfaction, instead of depending on mere speculation regarding your brand's equity. This strategic transition not only enhances customer engagement but also nurtures stronger relationships rooted in data-driven decisions. Ultimately, embracing this integrated approach can lead to a more agile and responsive organization in an ever-evolving digital landscape.

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

Leverage the capabilities of AI to enhance brand growth by gaining a profound understanding of and engaging with audience culture. By transforming insights into actionable strategies, Codec's recognized Tribes foster effective collaboration among remote teams and enable informed marketing decisions that adapt to cultural trends. Connecting global teams and agencies to the Codec platform ensures that shared audience insights are central to brand creation. Codec aims to guide brands through the rapidly changing consumer landscape amid this crucial digital evolution. In the last five years, we have partnered with some of the most innovative brands worldwide, linking global and local teams throughout various marketing stages to create a cohesive understanding of their culturally engaged audiences. We are convinced that brands that connect with cultural narratives are the ones that succeed. Our AI-enhanced audience analytics evaluate vast amounts of digital interactions in real-time, helping brands stay pertinent and influential. This dedication to grasping cultural shifts equips brands to respond swiftly and adeptly in a perpetually evolving market, ultimately fostering long-term success and relevance. Embracing these insights allows brands not only to survive but to flourish amidst the complexities of modern consumer behavior.

Access a wealth of behavioral insights, gather crucial answers to your pressing questions, and pinpoint top-performing audiences—key components for effectively maneuvering through the digital realm while maintaining a focus on privacy. Boost your business intelligence with immediate, trustworthy, and actionable information regarding consumer mobile interactions. By leveraging precise audience data that can be activated via Lotame or alternative Data Management Platforms, you can minimize advertising waste and enhance your return on investment. Revamp your market research strategy by seeking detailed feedback from authentic consumers, customized to reflect their online behaviors. With a commitment to delivering innovative market insights in a privacy-conscious framework, VTION enables a deeper understanding of the factors influencing its distinctive consumer behavior analytics. Its method of passive, real-time data collection ensures the integrity of the data gathered, leading to significantly enhanced accuracy. This pioneering strategy not only enriches your marketing approaches but also equips you to make well-informed choices that resonate with shifting consumer trends, ultimately fostering sustainable growth in your business initiatives.

Consumer behaviors and the individuals behind them have experienced unprecedented shifts in recent times, leading to the creation of Pivony as a direct response to the global pandemic. It is essential to thoroughly analyze the support inquiries from your users instead of merely offering generic responses. By utilizing AI-driven technology, you can identify specific user segments that exhibit similar concerns, challenges, or suggestions. Pivony aids in deciphering the enormous amounts of conversational and text-based data across diverse platforms where consumers vocalize their authentic opinions. Gaining insights from this data more rapidly than your competitors can provide a significant edge in the marketplace. Pivony methodically examines the platforms that matter to you, drawing out insights regarding your customers' discussions about your brand, products, and services. Additionally, with its sophisticated AI capabilities, Pivony organizes users engaged in dialogues about particular topics, allowing you to connect with your target audience seamlessly and efficiently. This innovative tool not only deepens your understanding of customer sentiment but also strengthens your overall business strategy. As a result, leveraging Pivony can lead to more informed decision-making and enhanced customer engagement.

By harnessing immediate insights and rapid responsiveness, we provide customized marketing strategies for consumer packaged goods (CPG) that illuminate shopper behavior and strengthen consumer relationships, all at an unparalleled scale. Identifying your target audience and selecting the best channels for effective messaging is crucial. Before developing your communication approach, a deep understanding of your audience is vital. Leverage our tailored or syndicated segments to engage shoppers more effectively. Our team of data specialists excels in offering valuable insights through comprehensive analysis of shopper data, which allows for a better grasp of diverse demographics. Our analytical tools yield exceptionally precise insights based on extensive consumer data, guaranteeing that your communications are highly tailored. Craft individualized messages that transform occasional shoppers into steadfast buyers and passionate brand supporters. Whether you aim to penetrate a new market or enhance loyalty among current customers, we are dedicated to helping you convey relevant and compelling messages that resonate profoundly. In the constantly shifting realm of consumer preferences, maintaining flexibility in your marketing strategy is essential for ongoing success, enabling you to adapt to new trends and consumer needs swiftly.

Uncover the vital trends that can significantly affect your business's prosperity. Azira’s advanced data intelligence equips operational leaders and analysts with the tools needed to analyze trade zones, understand consumer patterns, and evaluate the performance of competitors effectively. Furthermore, marketers and advertisers looking to amplify their campaign effectiveness can utilize Azira’s insights to precisely target audiences using techniques like act-alike modeling, brand affinity assessments, and demographic data, among other metrics. Additionally, by seamlessly integrating with the largest advertising platforms worldwide, you can launch omnichannel campaigns and meticulously track both online and offline return on investment (ROI). This thorough methodology guarantees that your marketing strategies are grounded in data and focused on achieving tangible results, setting the stage for sustained growth. Ultimately, embracing these data-driven insights can propel your business to new heights in a competitive landscape.

Customer personas have always played a crucial role in understanding and categorizing various consumer demographics. Despite their importance, marketers often struggle to convert these personas into actionable targeting strategies for actual media applications. This challenge is addressed by Wiland PersonaBuilder™, heralded as the premier persona creation tool on the market, specifically designed to develop audiences that can be readily activated in digital advertising campaigns. With its intuitive PersonaBuilder application, users can easily craft detailed and sophisticated prospect and customer personas using up-to-date data, which encompasses a wide range of consumer spending behaviors, social media engagement statistics, and other relevant insights. By leveraging this cutting-edge tool, businesses can effectively align their strategic objectives with media buying teams, ensuring that the personas they develop are practical and can be turned into actionable audience segments ready for immediate deployment in digital marketing initiatives. This robust capability not only improves targeting accuracy but also optimizes the overall marketing workflow, leading to superior outcomes. As a result, organizations can expect a more streamlined approach to their advertising efforts and enhanced engagement with their target audiences.

Efficiently connect with your most valuable customers and potential clients using Mobilewalla's customized audience segments. We harness thousands of consumer data points to create audiences tailored for specific campaigns, ensuring that your message reaches the right consumer at the perfect time. Our audience segments are applicable across a range of digital and social media platforms, such as Facebook, Twitter, and Instagram. Mobilewalla’s vast data resources enable us to develop intricate profiles for each device ID, employing predictive modeling to analyze behavioral trends and classify devices into various segments. Insights gleaned from app usage provide essential narratives regarding consumer behavior, while demographic data offers additional context for our strategies. To ensure accuracy, Mobilewalla corroborates its age and gender segments with information from Nielsen DAR and the US Census. Furthermore, by utilizing GPS location data from billions of daily signals, we guarantee both scalability and precision in our targeting methods. This all-encompassing strategy empowers businesses to engage more effectively with their audiences, ultimately leading to improved outcomes and enhanced customer satisfaction. By leveraging these insights, brands can better tailor their marketing efforts to resonate with their target demographic.

Harness the ability to reveal customer preferences and feelings by tracking every engagement across online platforms, social networks, and business applications, turning this data into practical insights for your brand. Achieve a nuanced understanding of brand perception and identify significant trends while closely monitoring your rivals. With extensive coverage of social media, web interactions, and internal business resources, every pertinent dialogue is captured. Empower your teams with customized insights utilizing Affogata's adaptable visualization tools and data export options. Ensure prompt responses with real-time analytics from Affogata, guaranteeing that no conversation goes unaddressed. Evaluate customer feedback on your campaigns and messaging to improve your Net Promoter Score (NPS) through sentiment analysis that contextualizes the quality of your service. Investigate the product features your customers desire and pinpoint areas where competitors might have an edge. Furthermore, identify influencers and emerging trends on your social media platforms and private communities to gain a comprehensive view of your brand’s reputation while remaining alert to potential risks. This thorough strategy not only helps you engage proactively but also positions you to adapt swiftly in a fast-changing market environment, ultimately driving growth and customer satisfaction.

Quantcast Measure serves as an audience intelligence platform that is employed by over 100 million websites and mobile applications. It delivers swift insights and research into the demographic and psychographic traits of your audience, allowing for a deeper understanding of how different groups engage with the content on your site. By leveraging these distinct insights, you can craft more precise messaging, advertising initiatives, and engaging content tailored to your audience's preferences. Through direct measurement, you gain access to comprehensive, real-time insights regarding your digital assets, which is a significant advantage over traditional audience measurement tools that rely on panel-based data collection, like Nielsen ratings, which often take months to yield results. This direct measurement approach ensures that understanding your audience as they navigate your site has become remarkably straightforward. You can uncover details such as their purchasing behaviors, brand loyalties, preferred vehicle types, media consumption habits beyond your platform, and various other metrics related to their behavior. With implementation across a vast array of over 100 million web destinations, we monitor user behavior multiple times each day, facilitating continuous enhancement of your engagement strategies. This capability to analyze audience behavior in real-time not only improves your marketing efforts but also greatly expands your ability to adapt to evolving consumer preferences and trends. As a result, businesses can stay ahead in a competitive landscape by responding effectively to shifts in their audience's interests.

Leverage feedback from likes, listings, and comments to gain a competitive edge in the market. The most successful brands around the globe utilize their reputations to foster robust connections with customers and communities. We pioneered online reputation management and continue to lead the way with our innovative Reputation Experience Management platform (RXM). Comprehensive Platform: Our Reputation platform consolidates all feedback—from reviews and surveys to social media and business listings—into a singular, user-friendly interface. This platform also features a tool designed to monitor the key metrics that matter most to your business. Insightful Analytics - Our state-of-the-art online reputation management system equips businesses with the necessary resources to foresee customer issues and meet market demands effectively. Your Information, Your Preferences: Tailor custom views and generate reports to highlight what matters most to you. Additionally, you have the option to integrate data from various sources, ensuring you have a holistic view of your reputation in one accessible location. By utilizing these features, businesses can make informed decisions that enhance their overall strategy.

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

Traditional market research can be quite laborious, often lacks consistency when applied on a larger scale, and is prone to biases. People Pattern utilizes cutting-edge data science techniques to extract valuable marketing insights from the wealth of unbiased opinions and data generated by social media users, a concept we refer to as audience intelligence. While many social marketing platforms focus primarily on discussions surrounding brands, the real value lies in grasping the personas of those engaging in these conversations. By applying rigorous data science methodologies, People Pattern enables marketers to truly understand the PEOPLE behind brand dialogues, allowing them to move beyond basic metrics and embrace more advanced strategies for analyzing, targeting, and connecting with impactful audience segments. This transformation not only boosts marketing efficiency but also cultivates more meaningful relationships between brands and their consumers. Ultimately, understanding the audience at a deeper level can lead to more tailored marketing efforts that resonate more effectively with target demographics.

SemanticForce serves as a holistic platform for both media and e-commerce insight and interaction, leveraging the significant advantages of deep listening to produce favorable results. In contrast to conventional media listening tools that provide limited data, SemanticForce's all-inclusive media intelligence solution enables you to obtain broad insights and visibility throughout your data environment, regardless of its source. Our extensive listening framework encompasses a diverse range of platforms, including online news, forums, influencers, advertisements, and pricing policies, offering an unmatched level of intelligence and protection for your brand. The capability to analyze and categorize millions of conversations from news sources and social media allows for easy identification of emerging trends and engagement with subjects that resonate with your target audience. Additionally, you are equipped to quickly discover both positive and negative sentiments related to your brand within social media platforms. By receiving immediate notifications, you can efficiently tackle any negative discussions, ensuring your brand maintains a favorable reputation and reacts swiftly to consumer feedback. This forward-thinking strategy not only bolsters reputation management but also cultivates a richer connection with your audience, leading to lasting relationships and increased loyalty. Ultimately, SemanticForce empowers brands to stay ahead of the curve in an ever-evolving digital landscape.

MarketChorus provides valuable insights derived from social media, enabling you to grasp your audience's interests and the effectiveness of your content. Keep track of the changing landscape of content trends to gain insights into what your customers, whether they are donors or readers, are engaging with. Delve into the content preferences of your buyers by identifying what they are reading, the accounts they follow, and the influencers prompting them to take action. Streamline your content discovery process through automation. Evaluate engagement metrics, spot emerging trends, and analyze your competition effectively. Discover who is interacting with relevant social media content through likes, comments, and shares, while also monitoring brand mentions to stay ahead of market developments. This comprehensive approach ensures that you remain informed about shifts in audience behavior and preferences.

Affinio is a pioneering company in the realm of Augmented Analytics, utilizing cutting-edge graph technology to unravel the complex interconnections present in extensive datasets. By leveraging AI-powered segmentation and visualization capabilities, Affinio enables business users globally to rapidly discover unique insights that drive strategic business decisions. In a world inundated with information and continuously growing data, while many organizations are busy building data lakes, only a select few are developing effective tools to navigate them. Affinio provides its Analytics and Matchmaker solutions via the Snowflake Data Marketplace, allowing users to perform graph analytics on their internal first-party PII data effortlessly within Snowflake’s framework. The platform prioritizes user-friendliness, empowering individuals of all technical backgrounds to query data and obtain answers in mere moments, in stark contrast to the lengthy delays often associated with traditional approaches. Furthermore, users can explore the overlaps between their customer data and that of other enterprises, creating opportunities for collaboration through a clean room setup. This distinctive feature not only enhances data utilization but also positions Affinio as an essential ally for businesses seeking to maximize their data capabilities. As companies continue to grapple with the challenges of data management, Affinio stands out as a beacon of innovation and efficiency in the analytics landscape.

Our services empower media organizations to elevate their strategies, utilized by major studios, networks, and OTT platforms to optimize their monetization decisions through an in-depth understanding of content. Partnering with Parrot Analytics allows you to effectively harness demand measurement, positioning you for success in the fiercely competitive global attention economy. The DEMAND360 platform aggregates and scrutinizes consumption and engagement data from billions of television fans worldwide on a daily basis, providing unmatched insights into audience demand across diverse platforms. Through DEMAND360, we capture demand indicators from every country, ensuring that even local productions receive global exposure. We evaluate total market demand across various viewing formats, including SVOD, AVOD, linear, and cable channels. Our pioneering approach has established a cohesive global measurement standard that integrates signals from consumer research, peer-to-peer streaming and downloads, and social media interactions, thereby revolutionizing how companies understand audience behavior. This extensive framework not only refines strategic planning but also cultivates a stronger bond between media organizations and their viewers, ultimately leading to more impactful content creation. Furthermore, our commitment to innovation ensures that you remain at the forefront of industry trends and audience preferences.

Uncover the hidden capabilities of social analytics that you might not have thought were possible. After five years of thorough investigation, Tellagence has introduced a revolutionary science designed to interpret and predict consumer behavior within social networks. This advancement is expected to transform the realm of social marketing as brands gain a deeper understanding of authentic influence and successful outcomes by delving into the elements that drive their marketing achievements. The Tellagence team is dedicated to building a brand that reflects this all-encompassing scientific insight. With their Software as a Service (SaaS) tool set to launch in October, this represents just the beginning of Tellagence's expansive journey. Moreover, the foundational science and insights from Tellagence are likely to open up numerous opportunities for refining marketing strategies in the fast-changing digital world. As a result, businesses can anticipate a future where making decisions based on data will be integral to their overall success and growth. This innovative approach holds the promise of reshaping how brands interact with their audiences and strategize their market presence.

Harness the power of Konnect’s Listening tool to engage with a myriad of discussions across various online platforms and social media, allowing you to uncover valuable insights regarding customer sentiments about your brand, competitive dynamics, industry movements, and the success of your marketing campaigns. By keeping a close watch on all pertinent dialogues that influence your business on the web and social channels, you can effectively connect with your audience through their preferred mediums. Implement advanced automated workflows and CRM systems to route conversations to the right teams, thereby enhancing response efficiency and enabling a thorough evaluation of your efforts. Konnect Insights Social CRM further enriches customer experience with its visually engaging dashboards and business intelligence tools that illuminate your online reputation and social media standing. You'll gain in-depth visibility into your share of voice, sentiment assessments, media type classifications, and metrics from various social platforms for both your brand and your competitors, alongside comprehensive reports detailing response times and other essential performance metrics. By utilizing these insights, you can fine-tune your strategic approaches, foster deeper customer relationships, and ultimately propel your organization toward superior results. Additionally, this data-driven methodology empowers you to stay ahead in a rapidly evolving market landscape, ensuring that your brand remains responsive and relevant.

Take control of your brand's digital footprint by leveraging the most intuitive location technology solutions on the market. With Brandify, you can adeptly navigate the local landscape and transform the way you connect with your audience. Uncover how Brandify can equip you with location-specific insights that enhance your strategic initiatives. Assess, analyze, and contrast your digital locations using impactful and competitive analytics that drive results. Brandify exemplifies excellence in listings management, customer service, and network accessibility. Our vast listings network collaborates with top publishers to provide accurate, deduplicated, and geocoded location data. Attain authentic visibility that leaves a lasting impression on your brand. The innovative team at Brandify is dedicated to incorporating the latest technologies and trends into our services, ensuring you have access to the most cutting-edge products in the industry. By trusting Brandify, you not only enhance your brand's current standing but also pave the way for future success and growth in a continually shifting digital environment. With our robust support, your brand can thrive and adapt in this dynamic landscape.

Enabling brands, agencies, and publishers to understand and expand their audiences through a sophisticated audience platform designed for insights and growth. This approach fosters deeper connections between businesses and their target demographics.

Khoros facilitates effortless engagement with your customers from the moment of the first offer right through to the final sale and even after. You can connect with your audience on their preferred platforms, such as messaging, chat, social media, email, SMS, and within both external and your own branded communities, ensuring that you stay linked at all times. Our AI-enhanced platform acts as a trusted partner during both your high-achieving moments and tough challenges. With Khoros, you gain access to enterprise-grade workflows that are tailored to handle complex deployments, support high traffic demands, and meet the security and brand protection needs of leading global brands, all backed by an award-winning service team committed to your achievements. We strive to be more than merely a technology provider; Khoros delivers outstanding services, expert coaching, and a wealth of industry insights, establishing us as the perfect collaborator for your ongoing growth and success. By working together, we can cultivate lasting relationships and encourage significant engagement with your customers, ultimately leading to a more robust and loyal customer base. Our commitment to innovation ensures that we continuously adapt to meet the ever-evolving needs of your business.

We delve into every corner of the web to find pertinent mentions of any person or subject. By engaging with your customers and influential figures in your field, you can boost your brand's visibility while obtaining crucial insights about your target market. Grasping the core interests of your customers allows you to design products that meet their unique desires and needs. BrandMentions assists you in pinpointing the best locations to showcase your offerings and connect with prospective customers. By keeping track of who is discussing your brand and the context of these conversations, you equip yourself to understand and protect your reputation amidst fierce competition. It's essential to monitor all discussions related to your business or products across vital platforms, whether they are online or on social media. With BrandMentions, you receive timely updates about significant developments in your field and issues concerning your business, along with real-time alerts sent straight to your inbox, ensuring you are always aware of important changes. This proactive strategy not only helps you stay ahead of your competitors but also strengthens your connections with your audience, ultimately driving better engagement and loyalty. By consistently analyzing these conversations, you can refine your marketing strategies and adapt to the evolving preferences of your customers.

Allspark offers instant access to advanced audience curation and marketing solutions. By utilizing Artificial Intelligence and data from an astonishing 1.6 billion users, you can effectively navigate the intricate world of marketing with confidence. You have the ability to customize diverse audience segments across various regions by tapping into comprehensive real-world data sets that encompass home and workplace locations, brand affinities, geo-radii, and much more. In addition to uncovering valuable insights about your target demographics, you can visualize market trends through PlaceMatrix, a unique database containing building footprints. You can activate these segmented audiences on your chosen marketing platforms, benefiting from seamless pre-integrations with The Trade Desk, Google Marketing Platform, and other services for real-time functionality. Enhance your digital marketing strategies with Jeanie, which allows you to concentrate on increasing sales and growing your business, while Jeanie efficiently manages the majority of your campaign executions. This forward-thinking strategy not only promotes a better allocation of resources but also guarantees that your marketing efforts remain both impactful and straightforward. Furthermore, with Allspark's tools, you can stay ahead of the competition and respond swiftly to market changes, ensuring lasting success in your marketing endeavors.

AIXON functions as an all-encompassing data science platform that not only integrates and refines your existing customer data but also provides a profound understanding of your audience, enabling seamless deployment of AI models to predict their future behaviors. By augmenting user profiles with a combination of internal metrics and external insights, AIXON offers a comprehensive view of your clientele. The platform utilizes sophisticated AI algorithms to quickly pinpoint the most effective patterns for your marketing initiatives, allowing for immediate responses based on the gained insights. AIXON compiles a holistic 360-degree perspective of your audience by merging data from multiple sources, including applications, websites, and CRM systems. Additionally, by integrating this data with users' digital footprints derived from Appier’s unique cross-screen database, you can significantly enhance your audience profiles. You have the option to either implement existing AI models or create custom ones, facilitating the generation of significant predictions within minutes. The platform also allows users to categorize their audiences based on interests or personas, uncover similar audiences, analyze different groups, and forecast future behaviors such as conversion rates, ensuring that your marketing strategies are both precise and impactful. Consequently, AIXON is tailored to elevate your decision-making and enhance your engagement outcomes, making it an indispensable tool for modern marketers. Ultimately, leveraging AIXON can lead to smarter business strategies and more meaningful connections with your audience.

The Appreciation Engine is an innovative online platform aimed at engaging users through social login while delivering valuable insights that can boost your marketing and user acquisition strategies. With the AE Connect functionality, you can effortlessly gather users from diverse platforms including social media, gaming, and streaming services. Integrating social login into any app or website is a simple process that ensures a smooth user experience. Moreover, AE Insights, our customer data platform, allows you to analyze user behaviors and preferences, uncovering unique interests, influential figures, and interactions with competitors. You can trust that your digital data is well-protected through robust privacy measures, safeguarding both your users and your business. Additionally, tailored audience seed lists can be created for platforms such as Facebook and Google, potentially increasing your online conversion rates significantly, with reports suggesting improvements of up to nine times. By leveraging these sophisticated tools, you can amplify user engagement and secure a competitive advantage in your marketing endeavors. Ultimately, the Appreciation Engine empowers businesses to make informed decisions that drive growth and enhance user satisfaction.

Foster and cultivate connections across various channels to elevate customer satisfaction, boasting an impressive record of 50 million transactions each month, alongside 10 million interactions via bots, while reaching out to 500 million websites and engaging with over 15 major social media platforms and five key messaging services—thus creating a seamless digital engagement experience that prioritizes customer experience (CX)! Our objective is to empower organizations worldwide to boost customer contentment. At present, 70 of the top 100 most valuable brands view us as a vital component in developing outstanding customer experiences. By managing millions of interactions through diverse non-voice channels, SimplySocial guarantees superior customer assistance with full omni-channel integration. Utilizing sophisticated machine learning and state-of-the-art AI for both agents and customer interactions, we stand at the forefront of conversation management. Simplify360 allows you to effectively send responses, oversee replies, and disseminate content across multiple messaging platforms like WhatsApp, WeChat, Line, Viber, and SMS, making it an all-encompassing solution for your non-voice customer service requirements. This groundbreaking strategy not only helps businesses nurture strong customer relationships but also enhances their overall communication efficiency, ensuring they remain competitive in a rapidly changing market.

Iconosquare serves as a comprehensive analytics and management platform specifically tailored for Instagram and Facebook, offering detailed insights into the effectiveness of your social media presence. This versatile tool caters to both brands and agencies, equipped with robust features that empower users to make informed, data-driven decisions regarding their marketing strategies. With advanced analytics presented in a user-friendly format, the platform allows for a customized dashboard that highlights the most pertinent metrics for your business. Additionally, certain plans include analytics for promoted content on Instagram, further enhancing your social media strategy. Users can manage multiple profiles seamlessly from a single dashboard, streamlining the process for efficiency. The platform also boasts a powerful scheduling feature that enhances productivity through Automatic Publishing, First Comment Scheduling, feed previews, optimal posting times, geolocation tagging, and user tagging. Moreover, industry benchmarks are accessible for over 100 sectors, providing valuable insights that aid in performance comparison. Finally, sharing your social media performance is made simple with customizable reporting options that allow for quick dissemination of results to stakeholders.

Digital Insights offers a comprehensive solution for deriving meaningful insights from diverse data sources by analyzing interactions between consumers and brands, as well as their online search behaviors. In the modern digital environment, consumers participate in a continuous cycle of searching, reading, sharing, and making decisions online. Each business inquiry requires a customized strategy that involves selecting the appropriate data streams, tools, models, and areas of expertise. Through the utilization of Artificial Intelligence to sift through irrelevant details and organize vast amounts of unstructured data, we can gather and analyze significant information that guides strategic business choices. By merging human expertise with AI capabilities, NielsenIQ analysts are skilled at identifying the most critical themes, topics, and keywords vital for understanding consumer engagement. The platform integrates data from social media, search engines, and product reviews, all linked by shared themes and attributes, ultimately revealing insights throughout the consumer journey and deepening the comprehension of market dynamics. This integrated methodology empowers businesses to respond more adeptly to changing consumer behaviors, fostering adaptability in a competitive landscape. As a result, organizations can better align their strategies with the pulse of consumer trends.

Onclusive Social offers an intuitive platform that enables businesses to harness the power of social media data effectively. It provides marketers and analysts with essential insights regarding brand reputation, competitor behavior, consumer trends, and the influence of key individuals. By utilizing these insights, organizations can make informed decisions and enhance their marketing strategies for greater success. Ultimately, the platform serves as a vital tool for businesses looking to stay ahead in a competitive landscape.

CommandPost, created by CMP.LY, is a specialized tool focused on the oversight, evaluation, and analysis of managed social communications. This cutting-edge platform delivers prompt, actionable insights related to the participants (who), the messaging (what), and the channels (where) that shape your brand's social influence. By connecting your brand’s diverse channels with CommandPost, you gain vital social marketing insights that enable you to pinpoint your target audience, scrutinize successful content and tactics, and illustrate your social return on investment. Designed for scalability and measurability, this solution offers transparency whether your team consists of 100 employees or a wide network of over 1,000 influencers promoting your brand. Additionally, CommandPost provides multi-platform disclosure options, ensuring that both your brand and its representatives communicate essential legal information clearly and systematically, thus maintaining compliance with relevant laws and adherence to industry best practices. In essence, CommandPost equips brands with the tools necessary to refine their social marketing strategies, ultimately boosting their effectiveness in connecting with their intended audience while fostering a stronger brand presence. By leveraging its robust features, businesses can drive more meaningful engagement and achieve greater success in their social initiatives.

NetBase Quid is an advanced platform designed for consumer and market intelligence, providing contextual insights that uncover market trends, facilitate connections with consumers, and deepen the understanding of the narratives driving the market while also enhancing customer relationships. This innovative tool empowers businesses to make informed decisions based on real-time data and analysis.

BrandBastion plays a crucial role in enhancing listening and responsiveness across social media channels, with the goal of boosting both sales and brand reputation by enabling you to understand your audience's preferences and react suitably during pivotal moments. The platform proficiently filters detrimental comments—including spam, discriminatory language, and attacks on your brand—according to your customized moderation settings. Furthermore, it provides notifications for pressing issues, such as sudden increases in negative sentiment or unexpected events that necessitate prompt attention. By analyzing social media engagement, BrandBastion allows you to assess the effectiveness of your advertisements and organic content, uncovering harmful remarks, threats, and rival promotions that could influence your brand's image. It also seeks out engagement opportunities by addressing customer questions, complaints, and feedback, while drawing attention to urgent matters like technical difficulties and negative perceptions that could harm your brand's reputation. Ultimately, BrandBastion arms you with critical insights and optimization recommendations, ensuring your social media strategies are not only resilient but also positioned for long-term success. With its comprehensive tools, you can confidently navigate the complexities of social media interactions and enhance your overall brand communication.

Elevate your market analysis capabilities with Auris, an innovative platform powered by AI that provides valuable consumer insights. By employing state-of-the-art deep learning methodologies, Auris analyzes real-time streaming data to reveal essential insights with an unmatched sample size and at a significantly lower cost. The platform effectively utilizes alternative data sources, tapping into a vast array of consumer discussions, feedback, and reviews that are readily accessible. Nonetheless, this unstructured data needs careful processing to filter out irrelevant information and enhance various characteristics, and Auris is particularly adept at this task. As a result, you receive actionable insights quickly and in a format tailored to your specific requirements. Rely on Auris to bolster not only your marketing strategy but also its execution, focusing on all aspects that are crucial to your success: your brand identity, product offerings, and key focal points. This broad scope of data collection includes insights from social media platforms, review sites, news articles, influential blogs, and even your competition! By harnessing the power of Artificial Intelligence and Neuro-Linguistic Programming, you can convert this raw information into structured, significant data that informs your decisions and strategies. With Auris, you're not merely collecting data; you're transforming it into a dynamic asset for growth and innovation, ensuring your business stays ahead of the curve. Embrace the future of market research with Auris as your guide.

dbaPlatform was specifically crafted for substantial digital marketing firms that oversee major brands. This robust toolset is aimed at enhancing Google My Business listings efficiently. It allows users to automate the publishing of thousands of images and updates with a single action. All performance indicators, including Google My Business analytics, call data, and Google Maps rankings, are represented visually in a consolidated dashboard. This enables clients to grasp the significance of local SEO effectively. Serving as a powerful marketing automation solution, dbaPlatform is utilized by brands, franchises, and agencies to streamline and amplify content distribution through their local merchant networks. As a Google Partner, dbaPlatform has privileged access to Google My Business APIs. Additionally, it features a unique algorithm that embodies the principles of Local Authority™, which serves as an independent metric for assessing local keyword rankings. Local Authority is instrumental in forecasting a local merchant's likelihood of appearing in searches with high buying intent. Moreover, dbaPlatform continues to evolve, incorporating user feedback to enhance its features and effectiveness in the ever-changing digital marketing landscape.

Enhance your comprehension of your customers' genuine voices by utilizing state-of-the-art AI that identifies emerging trends and prevalent consumer language. Advanced models, drawing inspiration from market analysis, unveil crucial insights that might otherwise go unnoticed, keeping you updated on significant shifts in consumer dialogue. Transition from basic interactions to a deeper exploration of behavioral data, uncovering the unique and interrelated characteristics of your audience segments. Develop customized tools for internal use, allowing you to make data-driven, consumer-oriented decisions on a broader scale. With the help of Social Listening Dashboards, you can collect, visualize, and analyze real-time online discussions. These Dashboards are tailored for specific applications and are crafted in partnership with your dedicated Client Service Manager, ensuring they align perfectly with your distinct requirements. Your Dashboard will not only enable you to swiftly adjust to the changing tastes of your consumers and the dynamic market environment, but it will also empower you to make more rapid and dependable decisions based on consumer insights, which ultimately leads to improved results. This forward-thinking strategy not only refines your decision-making processes but also cultivates deeper relationships with your target demographic, fostering loyalty and engagement over time. By continuously monitoring consumer sentiment, you can stay ahead of the curve and respond to your audience's needs effectively.

Social Mention is a powerful tool that enables you to discover conversations surrounding your brand or competitors across a variety of news sources and social media channels. This intuitive platform acts as a social media search engine, aggregating user-generated content from across the internet into a single, comprehensive feed. It serves as an effective monitoring tool, allowing you to track and analyze public sentiment about your brand in real time and from a global perspective. Integrated with BrandMentions, this robust brand monitoring solution is designed to help you follow and engage in online discussions as they unfold. With Social Mention at your disposal, you can ensure that no mention or comment related to your brand slips through the cracks across various social media outlets, news articles, or other platforms. Keeping track of when and where your audience engages with your brand online can provide critical insights. By leveraging this tool, you can gain deep insights into customer interactions, evaluate the success of your social media efforts, and create products that are more in tune with consumer demands. In turn, this proactive approach enhances your brand's visibility and responsiveness within the ever-evolving digital landscape, ensuring that you remain competitive. Ultimately, Social Mention empowers businesses to make informed decisions that drive engagement and foster brand loyalty.

By utilizing advanced real-time tracking, in-depth sentiment analysis, and comprehensive reporting, you can strengthen your connections with your audience significantly. Take advantage of our cutting-edge auto-engage features and precision-targeted outreach tools to effectively identify and engage potential leads. Leverage social listening capabilities to boost your brand's visibility and uphold its reputation in a competitive market. With insightful data at your fingertips, you can interact with your audience while innovatively steering your marketing strategies with precision. Keep track of your brand ambassadors and future customers, all while gaining a clear understanding of how consumers view your competitors. Spotting industry gaps allows you to seize new opportunities that can propel your growth forward. Automating the creation of personalized responses not only saves you countless hours but also ensures that you retain a personal touch in your communications. Expand your reach effortlessly by sending tailored messages, which ultimately enhances your network and engagement levels. By harnessing the power of AI, you can instantly respond to feedback and discussions surrounding your brand, ensuring seamless connectivity with your audience. Embrace these innovative tools not just to enhance brand promotion but also to foster enduring relationships with your customers, leading to long-term loyalty and satisfaction. In this ever-evolving digital landscape, staying ahead means adapting and refining your approach continually.

Gain remarkable insights by leveraging audience analysis, competitive evaluations, and tailored AI solutions. Forge significant connections through targeted advertising, influencer tactics, and detailed performance metrics. Harness the power of visual data analytics, keep an eye on the competitive environment, delve into trending stories, and so much more. Tap into specific gaming ad target demographics via top-tier Demand-Side Platforms (DSPs). These offerings are crafted to cater to your individual needs, encompassing thorough market research and focused gaming marketing intelligence. By adopting this comprehensive strategy, you position yourself to thrive in a rapidly changing digital landscape while continuously adapting to new trends and challenges.