Top OpenText Core Journey Alternatives

Feedbackly serves as a comprehensive platform for measuring and analyzing customer experiences, enabling the automation of analysis and optimization throughout the entire customer journey with advanced behavioral targeting and intelligent automation features. This platform facilitates the collection of customer feedback across various channels, allowing for thorough analysis and the use of smart integrations to manage the feedback process effectively. Unique to Feedbackly is the capability to measure the Emotional Value Index (EVI®), providing valuable insights into how customer emotions influence revenue and retention as they navigate their journey with the brand. Our goal is to foster happiness within companies by ensuring a positive experience for our customers, as evidenced by the fact that over 95% of them choose to stay with us. Feedbackly equips businesses with all the essential tools, methodologies, and training required to enhance customer experiences and boost both customer attraction and retention. By prioritizing customer satisfaction, we ultimately contribute to the long-term success of our clients.

ReviewInc stands out as a frontrunner in the realm of Business Reputation Management Services. Its expanding clientele features prominent global chains, automotive dealers, healthcare providers, travel and leisure businesses, property management firms, retail outlets, dining establishments, legal practitioners, country club proprietors, and a variety of others. Committed to raising awareness among business owners, ReviewInc emphasizes the critical nature of customer feedback and the significance of overseeing one’s online reputation effectively. By providing essential resources and insights, the company empowers businesses to navigate the digital landscape with confidence.

Appian serves as a digital transformation platform that enables teams to develop powerful applications at a speed that is significantly faster, achieving results up to ten times quicker than traditional methods. By integrating the swift advantages of low-code development with exceptional process management, Appian assists organizations in expediting their digital transformation initiatives. The platform provides a low-code environment equipped with intuitive drag-and-drop features, visual development tools, a consistent user experience across multiple devices, straightforward integrations, instant deployment options, and various productivity-enhancing functionalities. This holistic strategy empowers businesses to respond rapidly to evolving market conditions and efficiently optimize their operational workflows. As a result, organizations can stay competitive and thrive in a fast-paced digital landscape.

Smaply is an innovative software solution designed for journey mapping that offers enhanced flexibility, customization options, and comprehensive Journey Management features. This tool facilitates the creation of detailed customer journey maps while allowing users to dissect the customer experience at each step. Users can enrich each touchpoint with vital elements, visualizing the journey through images, text, emotions, KPIs, and various metrics. By incorporating pain points, potential solutions, and new opportunities, users can obtain insights more efficiently. Additionally, the portfolio graph within the workspace allows for effective tracking, ensuring that users maintain an overview and can prioritize tasks effectively. As a result, journey maps are not merely seen as deliverables; instead, they become integral to the service development process, positioning journey mapping at the heart of organizational strategies. This shift underscores the importance of understanding customer experiences in driving business success.

Adobe Journey Optimizer is a comprehensive customer journey management platform that empowers organizations to orchestrate and deliver personalized experiences across every channel and moment. Built to unify customer data from multiple sources, it creates real-time, ready-to-activate profiles that support both event-triggered and scheduled campaigns. Marketers can design complex journeys using intuitive, no-code workflows that integrate email, web personalization, in-app messaging, push notifications, SMS/MMS, and more. Embedded AI enhances content creation with generative tools that produce on-brand copy, images, content blocks, and full HTML emails. Dynamic content variation capabilities enable rapid experimentation and performance optimization. Intelligent optimization continuously adapts journeys based on behavioral signals and engagement data. Enterprise-grade governance and privacy controls ensure secure data management, even in regulated industries. Integration with Adobe Real-Time CDP enables real-time audience activation, while Customer Journey Analytics provides granular performance insights. Experience Manager Assets integration centralizes digital asset management to maintain brand consistency across campaigns. Designed for both B2C and multi-brand use cases, Adobe Journey Optimizer helps organizations deliver seamless, contextually relevant experiences that increase engagement, conversions, and customer loyalty.

Medallia provides users with the ability to engage in meaningful and organized methods through both digital and traditional surveys. Our user-friendly survey solutions guarantee the collection of pertinent and actionable data that can lead to significant customer impacts. Utilizing advanced AI technology, Medallia analyzes both structured and unstructured survey data through machine learning, allowing it to reveal sentiment, forecast behaviors, pinpoint trends, and suggest actionable steps to enhance customer experiences. By creating highly effective surveys, you can transform customer journeys for the better. Furthermore, our platform allows for swift management of innovation and change across all facets of your experience management program, including design, email communications, survey questions, and language translations. With Medallia surveys, you are empowered to drive meaningful improvements in customer engagement and satisfaction.

Intelligent Journey Orchestration embodies a marketing strategy grounded in data that monitors customer actions across various channels, enabling authentic one-to-one personalization in real time throughout the customer journey. The time when marketers controlled the customer experience has passed; today, consumers lead in a digital landscape that compels companies to not only meet their demands but also to anticipate and resolve those needs before they are expressed. Organizations that genuinely focus on their customers are increasingly rewarded with loyalty, as they integrate client consideration into every facet of their operations. Marketing teams are assessed on their ability to draw customers in, create upselling and cross-selling opportunities, and cultivate lasting loyalty through continuous engagement. However, businesses have long been aware that lacking integrated access to a rich data ecosystem can turn their marketing initiatives into a disorganized and uninformed guessing endeavor, ultimately stifling their potential for success. As customer expectations grow more sophisticated, the urgency for companies to enhance their marketing strategies escalates, underscoring the vital importance of data integration in developing impactful customer connections. This shift highlights the necessity for organizations to embrace advanced data practices to foster a more responsive and personalized approach to marketing.

MoEngage is a customer engagement platform driven by insights, designed specifically for marketers who prioritize customer satisfaction. Our goal is to enhance customer experiences and encourage repeat interactions. With MoEngage, you can delve into customer behaviors and engage them through tailored communications across email, mobile, or web channels. This comprehensive platform integrates robust customer analytics with AI-enhanced journey orchestration and personalization features, all accessible from a single dashboard. The effectiveness of MoEngage is evident in the improvements in customer engagement levels it has facilitated. Product managers and growth marketers leverage MoEngage to provide a customized experience to customers at every stage of their journey, from initial onboarding through to retention and expansion. What sets MoEngage apart is its all-encompassing solution, which merges advanced customer analytics with AI-driven orchestration and personalization capabilities, making it a powerful tool for any marketing team. Additionally, the platform's intuitive interface ensures that users can easily navigate and harness the full potential of its features.

Cease relying on sticky notes and journey mapping tools that do not accurately capture the true behaviors of customers in their daily interactions. Our innovative customer journey analytics software reveals the authentic routes clients follow as they engage with your brand across multiple touchpoints over time. By providing real-time insights into customer behavior, this software directly impacts critical performance metrics such as revenue, customer lifetime value, churn rate, customer satisfaction (CSAT), and Net Promoter Score (NPS®). In contrast to conventional customer analytics platforms, Pointillist enables you to quickly link customer actions to business objectives in seconds rather than taking days or weeks. Today's customers expect personalized experiences that align with their current preferences and recent interactions, and Pointillist equips you to engage with them at optimal moments during their journey, employing the most effective communication channels available. This strategy not only boosts customer satisfaction but also leads to improved business results, ensuring your initiatives resonate with what your audience genuinely values. Ultimately, by leveraging these insights, you can create a more tailored and responsive customer experience that drives success.

Companies have access to crucial data that can help them understand their customers better, yet a significant number find it challenging to extract valuable insights from this information. Moreover, only a small fraction excels at leveraging these insights to create personalized experiences instantly. The elite in customer engagement stand out by seamlessly providing this real-time personalization across multiple channels, customer journeys, and business areas. Aim to join the ranks of these leaders in customer engagement by leveraging your current data, technological resources, and communication strategies to deliver extraordinary experiences with our all-in-one cloud engagement solution, CSG Xponent™. This innovative platform combines a robust customer data system, exceptional customer journey orchestration, and insightful analytics with effective omnichannel communication, all within a unified system. By adopting Xponent, organizations can create personalized, anticipatory, and proactive interactions with their customers, leading to improved business outcomes, faster value realization, and reduced risks. This holistic strategy not only enhances the customer experience but also allows businesses to build stronger connections with their clientele and achieve long-term growth. In a competitive market, the ability to adapt and respond to customer needs in real-time is essential for sustained success.

UXPressia serves as a comprehensive online platform designed to enhance the understanding of customer, user, buyer, and employee experiences, facilitating team collaboration and fostering effective digital transformation. The tool allows users to visualize customer journeys, develop personas, and create impact maps, while also enabling the analysis of touchpoints across various channels, inviting team members for real-time collaboration. It helps in recognizing connections between mapping efforts and offers a team library feature for storing and reusing components and files, ensuring consistency throughout all projects. Users can export high-quality maps and personas, presenting them directly through their web browsers. With over 120 pre-designed templates catering to more than 10 different industries, you can quickly jumpstart your project without delay. Additionally, resources such as training videos, demo sessions upon request, a Help Center, free guides, and live events focused on personas and journey mapping are readily available for support, all while maintaining a per-contributor pricing model where viewers can participate free of charge.

Customers shape their own experiences, and Alterian's software skillfully identifies and maps the inherent pathways chosen by them, pinpointing crucial 'break points' in their journey and 'moments of truth' when they near important goals, which in turn enhances the quality of every interaction for both the customer and the brand. This functionality enables brands to evaluate and quantify the effects of each strategic journey, illustrating its impact on ongoing relationships and its implications for their overall business objectives. The platform is engineered to perpetually learn and apply the most effective enhancements, ensuring that each customer experience is consistently evolving and improving. Furthermore, Alterian provides a holistic view of the customer journey across a multitude of digital, offline, direct, and channel interactions. This continuous dialogue with customers allows for the visualization of comprehensive customer journeys, facilitating the tracking of significant changes in customer interest at every interaction point, ultimately cultivating stronger connections and deeper insights. In doing so, brands are equipped to adapt more swiftly to customer needs and preferences, leading to enhanced loyalty and satisfaction over time.

A Customer Data Platform paired with an Omnichannel Marketing Hub allows for the seamless integration of customer interactions across multiple devices and channels, providing personalized omnichannel experiences that significantly boost customer engagement and foster long-term loyalty. BlueVenn acts as a robust platform for overseeing customer data, ensuring compliance, and orchestrating customer journeys through sophisticated analytics and machine learning, which enable highly targeted personalized interactions. Our cutting-edge drag-and-drop tools for customer analytics, segmentation, and predictive insights give users instant access to crucial data, while the omnichannel customer journey builder tailors every online and offline customer interaction for optimal impact. This integration not only simplifies data management but also elevates the overall customer experience, nurturing stronger connections with clients. By leveraging these advanced features, businesses can respond to customer needs more effectively and adapt strategies in real time.

OpenText Experience Cloud acts as a comprehensive and flexible solution for improving both customer and digital interactions by integrating media, communications, messaging, customer data, and content management into a unified framework that fosters personalized experiences throughout the customer journey. This cutting-edge platform enables businesses to break down the silos between their marketing, content, and communication systems while simultaneously upgrading and refining their technological environments, allowing for tailored experiences that can be delivered via a fully integrated platform or through a customizable array of modular features. The incorporation of AI and generative AI capabilities, particularly through OpenText Experience Aviator, plays a crucial role in enhancing content creation, personalizing customer interactions, streamlining workflows, and ensuring that consumers receive relevant, context-aware information across multiple channels. Furthermore, it promotes robust omnichannel engagement by integrating various communication methods such as email, messaging, web, and rich media while effectively orchestrating customer journeys and managing a consolidated customer data approach. This adaptability not only empowers organizations to adjust their strategies as needed but also significantly boosts customer satisfaction and loyalty, ultimately driving long-term business success. In an ever-evolving digital landscape, such capabilities are essential for staying competitive and responsive to customer needs.

fcase serves as a comprehensive Fraud Orchestrator, taking a unified approach to the management of fraud that surpasses basic standalone detection methods by implementing an enterprise-wide strategy. This all-encompassing perspective on fraud data enables the standardization of interactions related to fraud cases, operational workflows, and governance frameworks, while also facilitating the normalization of performance and quality metrics. By leveraging next-generation technologies, fcase merges various data platforms and aggregates information from diverse fraud detection sources, allowing for the effective management of fraudulent activities at an enterprise scale through adaptive analytics. Covering a broad spectrum of financial crimes, risk compliance, and customer care systems, fcase centralizes alerts and events into a singular platform, catering to all your needs for reporting fraud investigations and ensuring compliance. Furthermore, fcase streamlines the management of multichannel fraud data, enhances data analytics centralization, and significantly boosts operational efficiency. For additional insights or to discover how we can enhance your fraud operations, please don’t hesitate to contact us at fraud.com.

Algonomy Campaign serves as a comprehensive platform for orchestrating customer journeys and managing omnichannel marketing efforts, designed specifically with the needs of marketers in mind.

Customized AI systems play a crucial role in navigating individual customers along their distinct paths toward achieving business goals, offering consistent support throughout the entire process. These systems focus on continually improving the journey across different engagement channels. By directing user experiences toward their specific value goals with a minimal time to value (TTV), organizations can empower advocates within customer accounts to set personalized user objectives. This method facilitates further tailoring of user interactions, enhancing ongoing success for both high-touch and long-tail accounts alike. By engaging with each customer through bespoke interactions, businesses can significantly influence their key performance indicators (KPIs). Customer engagement journeys, such as onboarding, enable marketers to focus on their objectives while AI manages the finer details of implementation. Additionally, the blend of self-service and agent-led customer service pathways guarantees that issues are resolved swiftly across various channels, effectively tackling both technical and business-related challenges. This comprehensive strategy not only deepens the relationship between customers and businesses but also significantly boosts overall satisfaction and loyalty. Moreover, it encourages a more proactive approach to customer feedback, creating opportunities for continuous improvement and adaptation.

Transform fragmented interactions with customers, whether involving internal teams or external collaborators, into remarkable experiences that generate immediate financial benefits and greatly improve your Net Promoter Score. A complete system overhaul isn't necessary to achieve this. OvationCXM is the leading CXM platform that seamlessly integrates disparate internal functions and third-party services, offering a comprehensive view of customer interactions throughout your entire ecosystem. Cultivate a unified perspective among various organizations to guarantee smooth customer journeys and effective communication across your network. Gain accurate answers to inquiries and deliver them swiftly through Messenger, our adaptable digital platform that includes webchat, email, phone, SMS, and more. Equip your teams and end-users with AI models specifically trained and tagged to provide relevant, customized information. Leverage Smart Buttons and on-screen deep links to effectively engage your customers, resulting in faster and more informed resolutions. By refining these processes, you can significantly boost overall customer satisfaction and foster long-term loyalty, ultimately driving sustained business success.

Gain a deeper understanding of how your customers view your brand in contrast to your internal perspectives. Our outstanding customer experience platform equips you with the tools to create comprehensive customer journey maps, build detailed personas, oversee CX initiatives, and effectively integrate Voice of Customer (VoC) data. As your CX program progresses, we support you in developing journey maps, executing your CX strategies, and creating actionable plans. Easily manage your CX strategy using our Cemantica Platform, which is tailored for designing journey maps and supervising your CX activities. Build your customer journey map, refine your CX efforts, and centralize your VoC data all in one powerful platform! Discover the capabilities and insights offered by Cemantica, where customer feedback transforms into actionable intelligence. By leveraging our innovative tools, you can revolutionize your approach to understanding and interacting with your customers while fostering a more engaging brand experience.

Enhance the capabilities of your contact center representatives through sophisticated customer journey management and conversational support. The features that our clients utilize the most include: Next Best Action - Ensure that agents are suggesting the most appropriate product or service to each customer precisely when it is needed. Intelligent Conversational Guidance - Equip each of your agents with the tools to achieve optimal results for every customer interaction. Behavioral Science - Leverage data-driven insights to provide agents with not only what to communicate but also the most effective way to convey it, fostering an exceptional customer experience and achieving the desired results. User-Friendly No-Code Interface - Our platform utilizes an intuitive point-and-click interface, significantly minimizing the reliance on costly specialized personnel. This combination of features empowers agents to consistently deliver superior service and enhances overall customer satisfaction.

Woopra is an analytics platform focused on customer journeys, enabling businesses to comprehend, evaluate, and enhance customer retention. It is crafted to promote optimization and expansion throughout all stages of the customer lifecycle. By utilizing data at the individual level, Woopra generates comprehensive analytics reports that reveal insights across the entire lifecycle, effectively connecting different departments. With its unique tracking technology, Woopra monitors user interactions across both websites and mobile applications. Additionally, it features over 51 integrations with partners such as Salesforce, Marketo, and Intercom, facilitating the seamless unification of various data points across different tools or teams, thus enhancing overall operational efficiency. This level of integration enables companies to make data-driven decisions that can significantly improve customer engagement and satisfaction.

Outdated marketing practices that lack effectiveness are becoming a thing of the past. Welcome a versatile, ready-to-use platform designed to effortlessly create cohesive, omnichannel experiences for customers at every stage of their interaction. Ai-Intelekt harnesses the power of hyper-personalization, prescriptive analytics, customer journey analytics, and closed-loop integration to enhance your marketing efforts. With hyper-personalization, brands can craft highly tailored customer experiences through synchronized, data-driven actions and campaigns. This platform allows you to monitor the entire journey of each lead and customer, giving you insights into their preferred communication styles, purchasing behavior, and overall profiles. By utilizing predictive analytics powered by genuine artificial intelligence (AI), you can effectively manage the lifetime value of your customers, with forecasts grounded in behavioral insights and past sales trends. This proactive approach ensures that your marketing strategies are not only adaptable but also highly effective in meeting individual customer needs.

BSI CX integrates marketing, sales, and service to help you discover, acquire, maintain, and comprehend your customers. You can create, implement, and enhance ideal customer journeys that are tailored and coordinated across various departments. Every interaction is personalized for each client, ensuring a cohesive experience at all points of contact. With full automation in place, BSI guarantees remarkable and emotionally resonant experiences. This innovative approach to customer management is achievable at every stage of the customer journey. Your clients will have the opportunity to express where they are in their lives, as daily life serves as the most effective trigger for engagement. Utilizing BSI's trigger-based methodology, you can swiftly react to significant life events and share the most relevant narratives with your customers, enhancing their overall experience. This commitment to understanding customer needs allows businesses to foster deeper connections and loyalty.

Building enduring customer relationships requires the development of smart and interconnected omnichannel experiences, all while boosting operational effectiveness. Customer experience management (CEM) emphasizes the thoughtful design and agile modification of customer interactions to exceed expectations, leading to increased satisfaction, loyalty, and advocacy among clients. Solutions tailored for customer experience management offer a robust array of tools aimed at creating and delivering seamless omnichannel experiences, as well as tracking customer interactions throughout their entire journey. These tools promote enhanced collaboration within companies and allow for the swift implementation of strategies, ensuring that personalized experiences can be meted out on a grand scale. The OpenText™ Customer Experience Platform equips Marketing and Line-of-Business teams to refine existing systems of record, such as MRM, CRM, and ERP, thus enabling the intelligent design of tailored experiences that truly reflect data-driven omnichannel strategies on a large scale. By utilizing these advanced capabilities, organizations can cultivate deeper connections with their customers that foster enduring relationships, ultimately driving business growth and success. Furthermore, a focus on continuous improvement in customer engagement can lead to innovative practices that keep companies ahead in a dynamic market landscape.

Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics. Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests. By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience. Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.

storm® is Content Guru’s flagship cloud-based CX platform, built to power complex customer experience operations with simplicity and control. It combines omni-channel engagement, AI orchestration, analytics, and unified data in a single platform. Businesses can manage customer interactions across voice, email, chat, social media, video, and messaging apps without switching tools. storm® is engineered for extreme scalability and reliability, making it suitable for both enterprises and public-sector organizations. Its modular architecture allows organizations to design CX solutions that match their exact requirements. AI-powered journey orchestration removes reliance on code and speeds up service creation. Real-time and historical analytics deliver actionable insights into customer behavior and agent performance. Workforce engagement management tools help optimize staffing, quality, and compliance. The platform integrates seamlessly with enterprise systems such as Salesforce and Microsoft Teams. Unified communications ensure smooth collaboration between front-office and back-office teams. storm® supports global operations with high availability across regions. It enables organizations to deliver outstanding, data-driven customer experiences at scale.

Webmaxy Analyzer serves as a powerful analytical tool focused on user behavior, offering comprehensive insights into the actions of your website visitors. It encompasses a range of features such as session replays, heatmaps, form analysis, surveys and polls, funnel views, and user insights, which collectively aid in a deeper understanding of customer interactions, ultimately enhancing conversion rates. By leveraging qualitative data, businesses can make informed, data-driven decisions to refine their strategies and improve overall performance. Ideal for digital marketers, business owners, product marketers, and other key decision-makers, Webmaxy Analyzer is designed to be user-friendly and seamlessly integrates with existing technology stacks, effectively bridging gaps in user behavior analysis. The tool allows you to obtain valuable qualitative data that can transform your web application and website by revealing user interaction patterns; for instance, heatmaps can pinpoint where users click, enabling better positioning of calls-to-action. Furthermore, Webmaxy Analyzer empowers you to gain a deeper understanding of your visitors, improve their online experience, and significantly drive up conversion rates. With its robust features, including behavior analytics, session replay, heatmaps, form analyzer, and user insights, Webmaxy Analyzer stands out as an essential resource for enhancing your digital strategies. Overall, its capabilities can lead to more effective marketing efforts and a stronger online presence for businesses.

Hive Marketing Cloud: A Hub for Customer Engagement and Insights Founded in 2010, Hive Marketing Cloud operates as a private entity, concentrating on the Travel, Insurance, and Retail industries. This innovative platform allows brands to efficiently connect with and convert their target audiences on a grand scale by implementing highly tailored and sophisticated multi-channel marketing strategies from a cohesive system, utilizing all available data to improve customer interactions. Through Hive, users are able to extract significant data insights, evaluate customer lifetime value, create segments based on recency, frequency, and monetary value (RFM), automate customer journeys, and analyze engagement and outcomes, offering insights that go beyond simple clicks and opens. Moreover, Hive's extensive suite of tools empowers businesses to build stronger relationships with their customers through informed decision-making, ultimately driving greater marketing efficiency and increasing customer satisfaction. By harnessing the power of data, companies can continuously refine their strategies to meet evolving customer needs.

Customized questionnaires are designed to provide a personalized experience on both mobile and desktop interfaces. Through their open-ended survey answers, customers share essential insights that drive improvement. Utilizing the Text Analysis Tool, which incorporates advanced Artificial Intelligence techniques, organizations can swiftly interpret this feedback to pinpoint crucial elements of the customer experience. Engaging with customers, staff, and management allows for quicker response times through automated notifications regarding the customer journey, which can be sent via email or SMS. The Close the Loop Chat feature ensures that immediate concerns raised in customer satisfaction surveys are addressed promptly and effectively. This capability allows companies to interact directly with their clients through an integrated chat system on the platform, while simultaneously sending email responses that resemble a conversational exchange. Such an innovative strategy not only boosts engagement levels but also builds a more robust relationship between businesses and their clientele, ultimately enhancing overall satisfaction. Additionally, the seamless integration of these features creates a more cohesive feedback loop that encourages ongoing dialogue.

ZEPIC is an advanced Customer Engagement Platform that leverages AI to offer tailor-made customer interactions at every stage of the customer journey. At the heart of this platform lies Zenie AI, which consolidates data, automates multi-channel campaigns, and generates actionable insights to empower marketers in their efforts. With its integrated Customer Data Platform (CDP), ZEPIC provides a comprehensive view of customers, facilitating smart audience segmentation and activation across diverse channels. The platform's user-friendly, award-winning interface enables businesses of all sizes to design impactful marketing campaigns without requiring extensive technical skills. This capability not only streamlines marketing efforts but also significantly boosts the potential for business expansion. Moreover, by focusing on personalization, ZEPIC helps brands forge stronger connections with their audiences.