Top Pendulum Alternatives

More than 1,000 organizations globally rely on Resolver’s software for security, risk management, and compliance. This includes a diverse range of sectors such as healthcare, educational institutions, and vital infrastructure entities like airports, utility companies, manufacturers, hospitality businesses, technology firms, financial services, and retail outlets. For those in leadership roles focused on security and risk management seeking innovative methods to handle incidents and mitigate risks, Resolver offers a pathway to transition from merely addressing incidents to gaining valuable insights. With its comprehensive solutions, Resolver empowers organizations to enhance their overall risk management strategies effectively.

Zignal manages an advanced sensor network that monitors billions of data points each day, swiftly detecting both physical and narrative threats in real-time, which provides organizations with vital context necessary for making informed decisions. By utilizing customizable automated alerts that correspond to operational priorities and specific criteria like narrative peaks, key issues, and volume thresholds, Zignal guarantees that threat awareness remains proactive, intervening before any situation escalates into a more significant problem. Moreover, Zignal features a bi-directional REST API, granting organizations the adaptability to function as an independent entity or in a 'headless mode', seamlessly integrating with their current systems. This versatile approach allows users to tap into a wide range of functionalities while preserving their existing workflows for efficient monitoring and response. In essence, Zignal equips organizations to anticipate potential threats, thereby bolstering their operational effectiveness and enhancing their decision-making capabilities. As a result, businesses can not only react to emerging risks but also strategically position themselves to mitigate future challenges.

Brandwatch stands out as a premier solution for Social Media Management and Consumer Intelligence, assisting more than 5,000 of the globe's most respected companies in swiftly connecting with and understanding their customers in the fast-paced social landscape. The platform is recognized for its cohesive approach to social media management, enabling users to discover, attract, and engage with customers while seamlessly integrating social data with existing knowledge across various departments and channels. Users will appreciate the intuitive interface, supported by a commitment to exceptional customer service. Additionally, its Consumer Intelligence feature utilizes AI-enhanced data sourced from over 100 million social and online platforms, empowering data-driven organizations to gain deeper insights into consumer sentiments regarding their brands, products, and prevailing industry trends. By leveraging these capabilities, businesses can make informed decisions that resonate with their audience.

The realm of social listening has undergone remarkable changes. Unlock the power of audience intelligence with Pulsar, a tool designed to help you reveal captivating stories within your data. Our platform aggregates all your digital audiences, providing easy access to vital insights. By leveraging AI and sophisticated data visualization techniques, you can extract actionable insights via our analytics, trend monitoring, and social listening capabilities. Remain updated on current conversations or explore past data to discover important trends and insights. Engage effectively with your audience by developing data-driven personas, segmenting demographics, and dissecting the subtleties of various dialogues. Recognize key influencers within your target groups and forge collaborations for upcoming social media initiatives. Understand what resonates with your audience and utilize these insights to refine your creative vision. Furthermore, enhance your content strategy, keep an eye on your competitors’ social media presence, and assess the success of your marketing efforts through thorough benchmarking. By staying connected to the ever-changing digital landscape, your brand can make well-informed decisions that drive growth and engagement. This proactive approach not only strengthens your brand’s presence but also fosters deeper connections with your audience.

MarketChorus provides valuable insights derived from social media, enabling you to grasp your audience's interests and the effectiveness of your content. Keep track of the changing landscape of content trends to gain insights into what your customers, whether they are donors or readers, are engaging with. Delve into the content preferences of your buyers by identifying what they are reading, the accounts they follow, and the influencers prompting them to take action. Streamline your content discovery process through automation. Evaluate engagement metrics, spot emerging trends, and analyze your competition effectively. Discover who is interacting with relevant social media content through likes, comments, and shares, while also monitoring brand mentions to stay ahead of market developments. This comprehensive approach ensures that you remain informed about shifts in audience behavior and preferences.

SemanticForce serves as a holistic platform for both media and e-commerce insight and interaction, leveraging the significant advantages of deep listening to produce favorable results. In contrast to conventional media listening tools that provide limited data, SemanticForce's all-inclusive media intelligence solution enables you to obtain broad insights and visibility throughout your data environment, regardless of its source. Our extensive listening framework encompasses a diverse range of platforms, including online news, forums, influencers, advertisements, and pricing policies, offering an unmatched level of intelligence and protection for your brand. The capability to analyze and categorize millions of conversations from news sources and social media allows for easy identification of emerging trends and engagement with subjects that resonate with your target audience. Additionally, you are equipped to quickly discover both positive and negative sentiments related to your brand within social media platforms. By receiving immediate notifications, you can efficiently tackle any negative discussions, ensuring your brand maintains a favorable reputation and reacts swiftly to consumer feedback. This forward-thinking strategy not only bolsters reputation management but also cultivates a richer connection with your audience, leading to lasting relationships and increased loyalty. Ultimately, SemanticForce empowers brands to stay ahead of the curve in an ever-evolving digital landscape.

NetBase Quid is an advanced platform designed for consumer and market intelligence, providing contextual insights that uncover market trends, facilitate connections with consumers, and deepen the understanding of the narratives driving the market while also enhancing customer relationships. This innovative tool empowers businesses to make informed decisions based on real-time data and analysis.

Isentia equips its clients with the tools necessary to make well-informed choices through an advanced media intelligence and insights solution designed to support exceptional communication teams in navigating worldwide discussions. By utilizing Isentia, you can easily oversee critical coverage, dialogues, and responses via a wide-ranging suite of services tailored for both productivity and thoroughness. This enhancement of your strategic communication initiatives, alongside crisis preparedness and reputation management, allows you to meticulously track vital messages, trending topics, and audience perceptions across diverse platforms using accessible data. With features like immediate notifications and real-time analytics, you can not only discover emerging trends but also take proactive steps to bolster your organization’s reputation, ensuring that you remain informed and poised to act. Furthermore, Isentia revolutionizes how organizations interact with the media, cultivating a more enlightened and agile strategy to communication while adapting to the ever-changing landscape of public discourse. Consequently, this innovative approach not only strengthens client engagement but also supports sustainable growth in today's dynamic environment.

Our services empower media organizations to elevate their strategies, utilized by major studios, networks, and OTT platforms to optimize their monetization decisions through an in-depth understanding of content. Partnering with Parrot Analytics allows you to effectively harness demand measurement, positioning you for success in the fiercely competitive global attention economy. The DEMAND360 platform aggregates and scrutinizes consumption and engagement data from billions of television fans worldwide on a daily basis, providing unmatched insights into audience demand across diverse platforms. Through DEMAND360, we capture demand indicators from every country, ensuring that even local productions receive global exposure. We evaluate total market demand across various viewing formats, including SVOD, AVOD, linear, and cable channels. Our pioneering approach has established a cohesive global measurement standard that integrates signals from consumer research, peer-to-peer streaming and downloads, and social media interactions, thereby revolutionizing how companies understand audience behavior. This extensive framework not only refines strategic planning but also cultivates a stronger bond between media organizations and their viewers, ultimately leading to more impactful content creation. Furthermore, our commitment to innovation ensures that you remain at the forefront of industry trends and audience preferences.

Tubular emerges as the premier video intelligence platform, delivering an in-depth standardization and contextualization of the expansive digital video environment. By accessing insights gleaned from over 4 billion videos and 16 million creators, you can refine your content strategy with innovative concepts from across the globe. Leverage contextual and comparative performance metrics to strategically enhance your media presence while designing data-driven pitches that engage advertisers effectively. Furthermore, Tubular provides valuable insights into partnership dynamics throughout the ecosystem, supporting your efforts in prospecting, pitching, and establishing future collaborations. The platform's video ratings offer real-time performance metrics, including views and engagement rates, allowing for an objective evaluation of video content, influencer collaborations, or specific creators over 1, 2, 3, 7, and 30-day periods. This all-encompassing methodology organizes the video landscape to your advantage, with ContentGraph acting as Tubular's core framework that utilizes machine learning to automatically categorize videos and creators across diverse platforms. With such robust tools at your fingertips, Tubular equips you to navigate the intricacies of video content creation and distribution with unprecedented efficiency, ensuring that you stay ahead in a competitive market. As a result, you can confidently focus on maximizing your creative potential while harnessing data-driven insights.

Convert global news into immediate insights that can benefit businesses. Access to timely news is crucial for organizations to stay informed. Given the sheer amount of information available worldwide, it can become quite daunting. This information overload can result in overlooked events, poorly informed decisions, and inefficient operations. Businesses must develop strategies to effectively sift through news to harness valuable insights.

We enable our clients to improve their decision-making processes through the use of Stakeholder Intelligence. By analyzing countless alternative data sources, including media outlets, regulatory agencies, investors, government bodies, public discussions, and NGOs, we help our clients uncover deeper insights and strengthen their relationships with stakeholders. Our method combines cutting-edge AI technology with the knowledge of industry analysts, providing a thorough intelligence solution for public companies that addresses crucial areas such as ESG, risk management, reputation, and media presence. Our expertise lies in transforming extensive data sets into actionable Stakeholder Intelligence. With access to millions of publicly available media resources alongside rich internal business data, organizations now have an unprecedented opportunity to understand the perspectives, feelings, and expectations of essential stakeholders, enabling them to make informed decisions that create both economic and social value. However, interpreting stakeholder sentiments and behaviors can be complex and challenging. By marrying machine learning and AI with the expertise of sector analysts, alva streamlines this intricate process, allowing our clients to handle stakeholder dynamics with assurance. Consequently, this leads to a more defined path for effective engagement and strategic planning, ultimately fostering a more resilient organizational framework.

Our platform carefully monitors potential threats and evaluates risk levels, enabling leaders and operators to make crucial informed decisions when timing is essential. Instead of wading through an overwhelming amount of data to glean actionable threat intelligence, we focus on creating a framework that transforms human insights into models that can tackle complex security issues. Through the use of sophisticated analytics, we systematically assess and prioritize the most urgent threat indicators, ensuring they are communicated to the relevant stakeholders without delay. Furthermore, we have crafted a well-integrated suite of web and mobile applications that empowers users to efficiently manage their key assets and coordinate incident responses. This all comes together in our Haystax Analytics Platform, which can be deployed both on-premises and in the cloud, specifically designed for proactive threat detection, improved situational awareness, and efficient information sharing. By collaborating with us, you can learn more about how our cutting-edge solutions can enhance the security of your organization while adapting to ever-evolving threats.

Enabling brands, agencies, and publishers to understand and expand their audiences through a sophisticated audience platform designed for insights and growth. This approach fosters deeper connections between businesses and their target demographics.

Citibeats is a cutting-edge AI platform that meticulously analyzes and interprets extensive amounts of publicly generated text. Through this analysis, it uncovers significant social insights and trends that are advantageous for businesses and organizations alike. The platform is adept at adapting to diverse contexts, allowing it to effectively comprehend user needs and opinions irrespective of the language, source, or format of the text. Its user-friendly design offers customization options, facilitating the monitoring of information in rapidly changing environments on a grand scale and in real-time, thereby enabling prompt and efficient responses. By employing a sophisticated algorithm that combines Natural Language Processing and Machine Learning, Citibeats adeptly filters relevant content, categorizes user feedback, and autonomously extracts insights while identifying trends, which further improves the accuracy of predicting the real-world implications of decisions made. This all-encompassing strategy not only empowers organizations to remain well-informed but also equips them to make informed, data-driven decisions that can greatly enhance their overall strategies. Ultimately, Citibeats stands out as a vital tool for navigating the complexities of modern communication and decision-making processes.

NPAW emerges as the leading provider of all-encompassing video intelligence solutions specifically designed for streaming services. The landscape of video streaming experienced considerable transformation and fierce rivalry in 2021, resulting in both mergers and significant shifts in the industry. This analysis explores the major trends influencing the video environment and assesses their impact on user engagement and the quality of streaming experiences. Understanding your audience's content preferences allows for the curation of offerings that are more appealing and relevant to viewers. Furthermore, recognizing the interests of your users aids in creating more effective marketing strategies, making it essential to pinpoint the best times and channels for introducing new releases. In addition, analytics-driven payment structures based on consumption metrics can help establish fair and transparent business models with content partners. By implementing these strategies, businesses can not only elevate viewer satisfaction but also improve their performance in the highly competitive streaming market. The integration of such insights ensures that streaming platforms can adapt and thrive amidst ongoing changes in viewer behavior and industry dynamics.

Tech operations teams play a crucial role in managing and addressing issues related to the delivery of streaming content and advertisements, which helps to maintain a viewing experience that rivals that of traditional television. By actively engaging viewers and broadening their audience, these teams can substantially enhance revenue streams. Marketers and content creators are empowered to build their audiences through an optimal mix of social media, advertising, and captivating content. The platform, which draws data from 3.3 billion applications, processes a remarkable 1.8 trillion data events daily across 180 countries. This data is meticulously organized and centered around viewers, ensuring that every moment of every stream is accounted for. This structure is intentionally designed to guide decisions that maximize engagement, enhance revenue, and improve ROI. By providing real-time, cross-screen insights, businesses can gain a significant advantage in a competitive market. Instead of relying solely on gut feelings, users can access concrete information. Conviva’s platform boasts the most extensive and accurate streaming video data set available on a global scale. With the capability to leverage over 150 billion streams each year, organizations can align their operational, marketing, and strategic efforts more efficiently, ensuring that every choice is informed by data and yields a meaningful impact. This comprehensive data-driven approach ultimately leads to a richer understanding of viewer behavior, which in turn results in enhanced content delivery and greater audience satisfaction. Furthermore, the continuous improvement of services based on these insights solidifies the relationship between viewers and content providers.

ONEcount is a comprehensive customer-data platform (CDP) that merges an all-encompassing Marketing Activation Platform with a seamlessly integrated technology stack. With its extensive background in identity resolution, data amalgamation, and sophisticated identification and targeting mechanisms, ONEcount optimizes the technology ecosystem, making it easier to manage. The platform offers a variety of features, including consolidated dashboards, visualizations that span multiple tactics, secure third-party data feeds, an ETL engine, and integrated email marketing functionalities. Additionally, it boasts advertising integrations, single sign-on features, and social media capabilities, along with numerous other tools designed to enhance cross-selling and upselling strategies, boost sales, and facilitate personalized one-on-one communication with customers. Moreover, its user-friendly interface ensures that businesses can quickly adapt and utilize its extensive capabilities to achieve their marketing objectives effectively.

Scraawl presents a cutting-edge collection of analytical tools designed to help you extract more profound insights from your data collections. Regardless of whether you are analyzing public information, multimedia, unstructured text, or any combination, Scraawl provides powerful functionalities to enhance your analytical endeavors. By leveraging sophisticated artificial intelligence and machine learning techniques, Scraawl offers practical insights that improve your analytical workflow. Our team consists of dedicated developers, researchers, and data experts who are passionate about delivering top-tier analytics solutions. Among our premier services, Scraawl SocL® stands out as a user-friendly, web-based platform tailored for advanced PAI listening and analytics at the enterprise level. This platform effectively identifies, investigates, and visualizes discussions and news across the internet, empowering users with thorough 360-degree assessments. Ultimately, with Scraawl, you are equipped to adeptly navigate the intricacies of data-driven insights, turning complex data into meaningful narratives. We believe that data should empower decision-making, and our tools are designed to facilitate that process seamlessly.

When facing the potential risks of a breaking news event, obtaining trustworthy information is essential for your company’s stability. Factal combines advanced AI technology with the expertise of seasoned journalists to identify, confirm, and geolocate urgent news stories from a multitude of global sources. Our robust platform provides unparalleled insights into how such events may influence your operations. Rather than struggling to keep pace, you can enhance your response times and achieve more, even under pressure. Factal effectively narrows the gaps between speed and accuracy by leveraging a mix of AI capabilities and a dedicated team of journalists worldwide. By utilizing extensive open data, we rapidly identify, validate, and prioritize vital information. This ensures you have a comprehensive understanding of the implications for your organization, with verified alerts dispatched directly to relevant stakeholders. In even the most challenging circumstances, you are empowered to make informed decisions and act promptly, ensuring the best possible outcomes for your company. This proactive approach not only mitigates risks but also fortifies your organizational resilience.

Dataminr's AI-powered platform quickly identifies critical events and possible threats as they happen, sending immediate alerts to teams around the globe. By keeping abreast of important changes, organizations can take prompt action and manage crises more effectively within their operations. Dataminr Pulse serves as an early warning system for significant events, providing detailed visual data and collaborative features to improve response times and safeguard valuable assets, including staff, brand integrity, and both tangible and digital resources. Furthermore, Dataminr Pulse enhances teamwork among members, refines response tactics, and promotes essential information sharing, ensuring effective management and oversight as both physical and cyber threats develop along with major events. This functionality not only boosts situational awareness but also encourages a proactive stance on risk management throughout the organization while fostering a culture of preparedness. By leveraging such tools, businesses can adapt more readily to unexpected challenges and maintain operational continuity.

NexVision stands out as a cutting-edge platform that harnesses AI technology to provide extensive and real-time information collection alongside improved cybersecurity measures. The platform is particularly adept at delivering thorough contextual intelligence, offering insights into potential threats, their underlying motivations, and detailed analytics regarding risks. Through its advanced search capabilities, NexVision uncovers over 120,000 hidden Tor sites on a daily basis, granting users access to the deep and dark web without the need for additional anonymizing tools like Tor. Leveraging the power of AI and machine learning, its engine systematically gathers, assesses, and organizes large volumes of data from both open sources and the deep web, supporting multiple languages and the ability to interpret natural language, as well as decode steganography to unearth hidden information used by advanced threat actors. The platform features an intuitive interface that enables users to create keyword alerts, perform in-depth investigations, and analyze their discoveries while ensuring their anonymity is maintained. By utilizing NexVision, organizations can adopt a proactive stance toward safeguarding their assets and nurturing a secure online atmosphere, significantly boosting their overall cyber resilience. Moreover, this innovative tool is essential for individuals and organizations alike who aim to remain vigilant against the ever-evolving threats present in today's digital landscape.

DigitalStakeout Scout provides cybersecurity and corporate security teams with the tools needed to create a flexible open-source intelligence capability on demand. It effectively tackles issues related to brand threat intelligence, protective intelligence, executive security, cyber threat intelligence, and digital risk management through a comprehensive, cloud-based security intelligence platform. Utilizing advanced data collection and analytics technologies, it empowers organizations to recognize and address threats, vulnerabilities, and potential exposures with precision. The intuitive web interface helps analysts filter out irrelevant data, reducing alert fatigue, accelerating investigation processes, and enabling more strategic, intelligence-driven security decisions. Furthermore, the platform significantly enhances analyst efficiency, reportedly increasing productivity by 80%, and allows clients to see a reduction of approximately 40% in the total cost of ownership for their security intelligence solutions, thereby improving the overall security framework of organizations. This all-encompassing strategy not only optimizes security workflows but also ensures that teams can swiftly and effectively tackle new threats as they arise. In an ever-evolving threat landscape, such capabilities are essential for maintaining robust organizational defenses.

To remain updated on the latest news, integrate your current clipping feed from traditional media or subscription-based outlets. By categorizing articles and posts by topic and providing brief summaries, you can navigate current events with ease. The collection of information from diverse sources, such as social media posts, tweets, and news articles, is automated and works seamlessly across various media channels and news wires. Employing machine learning technologies helps to pinpoint significant entities, including individuals, locations, and organizations, which facilitates the creation of specialized content pools for easier access through distinct tags. You also have the option to combine this gathered content with previously archived materials and any content created within your organization. Customizing user profiles to reflect actual corporate roles ensures that personalized dashboards are available to authorized users, allowing them to access relevant information without excessive clutter. Furthermore, you can enhance the aggregated information by filtering it based on source name, type, keywords, or specific dates, thus crafting tailored information streams that align with your interests and professional needs. This strategic approach guarantees that you stay informed with the most pertinent updates tailored specifically to your interests and career objectives, enhancing your overall informational efficiency.

Kaseware is recognized as the premier investigative platform on the market today. Developed by the same specialists behind the FBI's extensive global investigative case management system, our team boasts over a century of collective expertise in steering diverse teams toward success in law enforcement, corporate security, and intelligence fields. This platform was crafted to address the specific needs we encountered during our own pivotal missions. It effectively enhances the management of operations, cases, records, evidence, and more, incorporating intuitive tools like dashboards, link analysis, secure remote access, and intelligent forms that eliminate the need for redundant information entry. Our steadfast goal is to simplify your tasks while making a positive impact on global safety. By integrating your requirements into a single economical platform, you will not only save valuable time but also reduce expenses. Additionally, we are dedicated to upgrading our product continuously without imposing hidden fees, ensuring you benefit from ongoing feature enhancements. Join us at Kaseware to transform your investigative workflows and witness a significant improvement in your operational efficiency.

Your brand is generating buzz across the internet, and you have the opportunity to engage in these discussions. With real-time mentions surfacing on both the web and social media platforms, we ensure you are promptly informed about vital conversations taking place online. Our robust system scans 13 billion pages daily, far surpassing any other monitoring tool that depends heavily on a single third-party data source. We confidently assert that Awario is the premier solution for discovering new mentions of your business. By identifying relevant conversations and participating in them as they unfold, you can effectively promote your product, service, or content to a wider audience and ignite word-of-mouth marketing. While social media offers a wealth of information and consumer insights, it can also become overwhelming with irrelevant noise. Awario streamlines this process, enabling you to gain valuable insights from your audience, which in turn helps you craft more impactful marketing strategies that resonate with potential customers. This way, you can ensure that your marketing efforts are not only efficient but also highly targeted to your desired demographic.

Streamline Graphics integrates seamlessly with your XPression motion graphics workflow, enabling efficient organization of asset requests and simplifying the addition of existing assets to on-air graphics. The inclusion of searchable metadata enhances the utilization of your current video and image libraries, allowing users to swiftly locate the right asset to convey their narrative. With built-in messaging and work order management functionalities, it fosters improved communication between your graphics team and newsroom personnel. The user-friendly interface facilitates the uploading of requests, tracking of progress, and provision of feedback, all within the same application environment. Notably, Streamline Graphics does not necessitate any software installation on client machines, offering increased flexibility across various devices and streamlining upgrade processes. Furthermore, it is compatible with a range of web browsers on both Windows and MacOS platforms, and it can also be accessed through the XPression MOS plug-in for added convenience. This comprehensive approach ensures that graphics teams can work efficiently and effectively, enhancing overall productivity.

HyperVue stands out as a cutting-edge platform that provides instant and actionable insights via a beautifully crafted user interface. Distinct from conventional AI and Machine Learning applications that focus on social insights, HyperVue revolutionizes the application of social data. It not only generates and constructs but also predicts outcomes for a range of entities, including brands, topics, cities, industries, demographics, and communities. By integrating human intellect with algorithmic prowess, HyperVue establishes a new benchmark for user-focused software, marking it as a pioneering tool within its industry. Additionally, its unique methodology ensures that users can approach their decision-making processes with certainty and assurance, further enhancing its value. This combination of accessibility and depth makes HyperVue an essential resource for anyone looking to harness the power of social data effectively.

Elevate your media monitoring capabilities with our comprehensive tool designed to meet a variety of needs in media, strategic, competitive, or advertising oversight. Assess the impact of your communication strategies, monitor your brand's standing, and handle potential crises effectively. Our platform offers valuable insights, including the frequency of mentions, the platforms utilized, the dates and times of broadcasts, and the trends over time for your selected keywords, alongside transcriptions of pertinent excerpts. Transform your collected data into customized reports that align with your objectives, enabling you to analyze and enhance your presence in TV and Radio effectively. We refine this raw data into specialized reports that provide a thorough analysis of your media visibility and the effectiveness of your communication efforts. Leverage our advanced artificial intelligence or transcription services for precisely formatted text that meets your needs. With our keyword search engine, you can quickly find all the audiovisual materials you need to assess your strategies' effectiveness. This efficient process not only saves you valuable time but also equips you with the insights necessary to make well-informed decisions based on solid analytics. By utilizing our tool, you can stay ahead of the competition and ensure your media presence is optimized for success.

Efficiently connect with your most valuable customers and potential clients using Mobilewalla's customized audience segments. We harness thousands of consumer data points to create audiences tailored for specific campaigns, ensuring that your message reaches the right consumer at the perfect time. Our audience segments are applicable across a range of digital and social media platforms, such as Facebook, Twitter, and Instagram. Mobilewalla’s vast data resources enable us to develop intricate profiles for each device ID, employing predictive modeling to analyze behavioral trends and classify devices into various segments. Insights gleaned from app usage provide essential narratives regarding consumer behavior, while demographic data offers additional context for our strategies. To ensure accuracy, Mobilewalla corroborates its age and gender segments with information from Nielsen DAR and the US Census. Furthermore, by utilizing GPS location data from billions of daily signals, we guarantee both scalability and precision in our targeting methods. This all-encompassing strategy empowers businesses to engage more effectively with their audiences, ultimately leading to improved outcomes and enhanced customer satisfaction. By leveraging these insights, brands can better tailor their marketing efforts to resonate with their target demographic.