What is TrackAd?

TrackAd is an innovative technology firm that focuses on enhancing the efficacy of digital advertising initiatives. They tackle the complexities involved in acquiring new customers, tracking return on investment, analyzing contributions, and streamlining data collection processes. With a client base exceeding 150 organizations across Europe, their notable partners include Cdiscount, Decathlon, E. Leclerc, and Sephora. The TrackAd product suite encompasses four distinct offerings: TrackAd 360, which provides multichannel attribution alongside cost-focused analysis; TrackAd Lead, designed to evaluate the ROI of lead generation efforts; TrackAd Collector, which automates the gathering of advertising expenditures; and TrackAd Affiliate, which focuses on antifraud measures and the management of cost-per-action publishers. Each of these products is tailored to meet the specific needs of advertisers in a rapidly evolving digital landscape. By leveraging their solutions, clients can achieve greater transparency and efficiency in their advertising strategies.

Integrations

Offers API?:
Yes, TrackAd provides an API

Screenshots and Video

TrackAd Screenshot 1

Company Facts

Company Name:
TrackAd
Date Founded:
2015
Company Location:
France
Company Website:
www.trackad.ai/
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
On-Site Training
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Enterprise
Supported Languages
English
French
German
Russian

TrackAd Categories and Features

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign