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What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

What is Oribi?

Oribi is an all-encompassing Marketing Analytics platform that empowers businesses of any scale to make educated, data-driven decisions through its advanced technology and outstanding optimization assistance. By identifying key focus areas, Oribi turns your data into practical strategies, enabling you to gain insights that advance your business objectives. Keep up with market trends and adapt to changes seamlessly. The platform features a groundbreaking Magic Events tool that effortlessly tracks all user interactions on your website—whether they are clicks, form submissions, page views, or purchases—eliminating the need for developer involvement. Consequently, your team can respond quickly and independently to improve business performance and achieve impactful results. This user-friendly approach ultimately fosters a more agile environment for growth and innovation.

Media

Media

Integrations Supported

AT Internet
Adobe Analytics
Awin
Daisycon
Facebook
Google Ad Manager
Google Ads
Google Data Studio
Google Marketing Platform
Google Sheets
Kelkoo Group
LinkedIn
Microsoft Power BI
MixCommander
Rakuten LinkShare
Slack
Telegram
Tripadvisor
YouTube
trivago

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

1500€/month
Basic

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

Oribi

Date Founded

2015

Company Location

United States

Company Website

oribi.io

Categories and Features

Campaign Management

Channel Management
Lead Management
Multi-Campaign

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Categories and Features

AI Marketing

Not specified

Campaign Management

Channel Management
Email Marketing
Multi-Campaign

Content Analytics

Not specified

Customer Journey Mapping Tools

Attribution Modeling
Behavioral Analytics
Customer Profiles
Data Import / Export
Predictive Analytics

Digital Analytics

Not specified

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics

Web Analytics

Conversion Tracking
Goal Tracking
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Content Management
Link Management
Performance Metrics
Problem Area Alerts

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