List of the Top CRM Software for Small Business in 2026 - Page 34

Reviews and comparisons of the top CRM software for Small Business


Here’s a list of the best CRM software for Small Business. Use the tool below to explore and compare the leading CRM software for Small Business. Filter the results based on user ratings, pricing, features, platform, region, support, and other criteria to find the best option for you.
Integrations
1 Filter Applied.
Clear Filters
  • 1
    NeeN AI CRM Reviews & Ratings

    NeeN AI CRM

    9ance

    Transform customer relationships with seamless, AI-driven CRM solutions.
    🚀 9ance — NeeN AI CRM Suite. 9ance provides an all-encompassing CRM solution enriched with AI capabilities, designed to manage every aspect of customer engagement seamlessly. By employing NeeN AI technology, it fuses various specialized CRM elements into a unified and efficient platform. The Sales CRM module is dedicated to tracking leads, sales transactions, and overall revenue management, whereas the Service CRM enhances productivity through streamlined workflows. For the real estate industry, the Real Estate CRM focuses on overseeing project management and sales operations. EduCRM is tailored for educational entities, Field Force CRM analyzes team performance metrics, and Helpdesk CRM is geared towards optimizing customer service interactions. Through its application of AI-driven insights, automation tools, and a centralized communication framework, 9ance CRM empowers organizations to increase operational efficiency, elevate productivity levels, and drive growth, all within one cohesive system. This pioneering suite not only simplifies business operations but also fosters better teamwork among employees, ultimately leading to heightened customer satisfaction and loyalty over time.
  • 2
    Closer Control Reviews & Ratings

    Closer Control

    Closer Control

    Revolutionize your real estate deals with AI-driven efficiency!
    Closer Control is a customer relationship management tool specifically crafted by investors for investors, aimed at harnessing the power of AI to efficiently qualify leads and allowing teams to boost their weekly offers by 2.5 times. This innovative platform enhances the follow-up process, revives leads that may have previously been lost, and enables real estate investors to finalize deals quickly and accurately through its AI-enhanced workflows. It provides teams with all the essential resources needed to improve deal flow, employing systems that have been meticulously evaluated by active investors in the field. Moreover, drip campaigns are utilized to reignite interest in older leads by delivering timely and appropriate messages, converting leads that might have been disregarded into promising opportunities. The ability to send contracts with a single click, trigger offer automations, personalize agreements, and collect signatures directly within the CRM streamlines the entire process. The automated follow-up system ensures that each interaction, whether it's a text, email, or voicemail, feels personalized, as AI takes care of the workload while preserving a human touch. In essence, Closer Control transforms the management of investor relationships and deal closure, significantly enhancing both efficiency and effectiveness in the real estate sector. As a result, investors can focus more on strategy and less on administrative tasks, leading to better outcomes and increased profitability.
  • 3
    RakanSales Reviews & Ratings

    RakanSales

    VeecoTech Solutions

    Streamline sales with powerful automation and unified communication.
    RakanSales is an intelligent sales CRM tailored for small and medium enterprises in Malaysia, merging various communication platforms such as WhatsApp, Facebook, Instagram, and email into one comprehensive inbox. This cutting-edge solution not only simplifies the follow-up procedures but also optimizes the management of leads, allowing sales teams to secure agreements more effectively without the need to switch between different applications. Through the integration of these essential tools, RakanSales boosts overall productivity and facilitates smooth client interactions, fostering better relationships and outcomes for businesses. With its user-friendly interface, this platform encourages teams to focus on what they do best—selling.
  • 4
    strAIke Reviews & Ratings

    strAIke

    Sweet Dreams Capital LLC

    Streamline your digital operations with seamless AI integration.
    strAIke is a cutting-edge platform tailored for the modern digital landscape, effortlessly merging every facet of your business—such as client relations, pipeline oversight, invoicing, content development, and project management—into one unified digital environment. This integration allows your workflow to proceed without interruptions caused by the need to switch between various tools. Instead of treating AI as an add-on, strAIke weaves it into every aspect of the workflow, removing the burden of linking disparate applications like CRM systems, invoicing tools, content planners, project monitors, and communication platforms, all of which function within a single intelligent AI framework that comprehensively understands your business's intricacies. Once a deal is closed, it automatically triggers related actions like invoicing and follow-ups, significantly boosting productivity. A distinguishing feature of strAIke is its Custom Operations capability, which empowers users to define their business processes in simple terms, allowing the AI to generate customized modules—like schemas, fields, dynamic tables, and status indicators—based on those descriptions. This approach guarantees that the platform evolves with your specific needs rather than compelling you to adapt to a rigid format. Targeted at digital enterprises, freelancers, agencies, and consultants, strAIke is the creation of a solo founder and is currently available in early access, prioritizing transparency and genuineness over superficial statistics. By using strAIke, users can look forward to a more efficient and intuitive method of managing their digital business operations, ultimately leading to greater success and satisfaction.
  • 5
    Avaro One Reviews & Ratings

    Avaro One

    Avaro Technologies Ltd.

    Seamlessly integrate sales and delivery for ultimate efficiency.
    Avaro One is an all-encompassing Customer Relationship Management (CRM) and Professional Services Automation (PSA) platform specifically designed for businesses in sales, delivery, and professional services, effectively integrating these core functions into a unified system. This solution includes six unique modules that cater to different phases of the client journey: the Sales module optimizes pipeline management, lead evaluation, and quotation processes; the Marketing module aids in managing campaigns and segmenting audiences; the Delivery module supervises project implementation and resource distribution; the Finance module streamlines invoicing and expense management; the People & Development module enhances employee evaluations and career progression; and the Platform module guarantees strong security protocols, compliance with regulations, and integration with other systems. As opportunities in sales evolve into delivery projects, the system automatically transmits logged hours to the finance module, ensuring precise invoicing. Furthermore, Avaro One is equipped with features such as eight adaptable service model templates, document tracking for quotations and contracts, a tailored client portal for instant updates and invoice access, tools to ensure compliance with GDPR regulations, support for various currencies, and heightened security through two-factor authentication and role-based access controls. The user-friendly interface and extensive functionality of Avaro One enable organizations to significantly improve their operational productivity and strengthen client relationships, making it an essential tool for modern businesses. This combination of features positions Avaro One as a leader in CRM and PSA solutions in the industry.
  • 6
    Leaf CRM Reviews & Ratings

    Leaf CRM

    Red Ant Technology Sdn Bhd

    Respond Faster, Close More Sales
    Leaf CRM is a customer relationship management solution for businesses that generate a high volume of leads. Leaf captures all incoming leads and automatically assigns them to the salesperson without delay, and provides real-time insights into both salesperson activity and win rate.
  • 7
    Nutaan CRM Reviews & Ratings

    Nutaan CRM

    Tecosys

    Revolutionize outreach and relationships with intelligent automation solutions.
    Nutaan CRM represents a cutting-edge, AI-powered customer relationship management solution designed to help businesses optimize their outreach strategies, manage customer interactions, and elevate marketing efforts all within a unified workspace. This robust platform seamlessly integrates Email Marketing, WhatsApp Automation, Social Media Outreach, and Lead Management into a smart, cohesive system. With Nutaan CRM, organizations can easily create and automate personalized email campaigns, devise complex follow-up sequences, and track customer engagement in real time. The platform features AI-driven capabilities that generate email templates, compose outreach messages, and streamline communication processes automatically, making it an essential tool for contemporary businesses aiming to enhance their marketing efficiency and effectiveness. Furthermore, its all-encompassing strategy guarantees that every facet of customer relationship management is addressed, equipping users with a comprehensive solution tailored to meet their business objectives. As companies increasingly embrace digital transformation, Nutaan CRM stands out as a pivotal resource in achieving sustainable growth and customer satisfaction.
  • 8
    Autovella Reviews & Ratings

    Autovella

    Revcodex LLP

    Streamline operations and elevate growth with unified efficiency.
    Autovella functions as an all-encompassing Business Operating System tailored for growing service-based companies, enabling them to manage every facet of their operations—from lead acquisition to invoicing—within a single, unified platform. By merging a variety of standalone tools into a streamlined workspace, it supports a wide range of functionalities including customer relationship management, financial oversight, sales pipeline tracking, project and task management, Agile frameworks, Kanban boards, scheduling, human resources, attendance tracking, team collaboration, time management, expense tracking, invoicing, business intelligence, automated workflows, customizable templates, approval workflows, role-based security, and real-time data analytics. Its integrated data architecture helps to eliminate redundancies, lower manual tasks, and dismantle information silos, ensuring that all departments have access to a consistent and dependable information source. With availability on both web and mobile devices, along with flexible workflows and no user-based fees, Autovella enables companies to improve operational performance, enhance teamwork, increase transparency, and expedite growth—all from one intelligent platform. Furthermore, this comprehensive strategy not only streamlines management but also provides organizations with the essential tools to adapt and excel in a dynamic and competitive market. Ultimately, Autovella positions businesses for long-term success by fostering a culture of innovation and efficiency.
  • 9
    Task Session Reviews & Ratings

    Task Session

    Task Session

    Empower your business with centralized control and organization.
    Take full control of your business processes with Task Session, a powerful self-hosted CRM and project management tool tailored for agencies, freelancers, consultants, law firms, developers, marketing teams, startups, and growing businesses. Task Session brings together all your clients, projects, tasks, team members, leads, invoices, files, emails, discussions, and reports into a cohesive platform. Unlike typical SaaS offerings, Task Session is installed on your own domain and server, giving you complete control over your business data, branding, users, and overall system functionality. You no longer have to manage a variety of tools for different tasks such as project oversight, team collaboration, invoicing, lead management, file sharing, and client communications; Task Session offers a single workspace that encompasses all your business operations. This holistic solution not only simplifies your workflow but also boosts collaboration and productivity, making it easier to access and manage every element of your operations. By integrating various functions into one platform, Task Session empowers you to focus on what truly matters—growing your business effectively and efficiently.
  • 10
    Vectr Reviews & Ratings

    Vectr

    Vectr

    Streamline your business with one powerful platform today!
    Vectr functions as an all-in-one operating platform designed specifically for small service-oriented businesses such as home services, salons, clinics, gyms, and agencies. It encompasses an array of features, including a customer relationship management system, a unified inbox for SMS and email communications, automated booking systems, text responses for missed calls, and tools for review and reputation management. Additionally, Vectr offers forms and funnels, an online storefront, invoicing and payment options, and a suite of AI-driven agents that assist with chat, voice, reviews, and content generation, all accessible through a single login. By merging various functionalities into one integrated platform, business owners can efficiently handle lead generation, client engagement, appointment scheduling, and follow-ups, thereby eliminating the hassle of managing multiple separate applications. Subscription plans start at $99 monthly, and users have the opportunity to take a 14-day free trial to familiarize themselves with the platform. This cohesive solution not only boosts operational efficiency but also greatly simplifies the management of service-related tasks for small businesses, allowing them to focus more on growth and customer service. Ultimately, Vectr empowers service businesses to thrive in a competitive market by providing essential tools in a convenient package.
  • 11
    Adveits CRM+ Reviews & Ratings

    Adveits CRM+

    Adveitas, UAB

    Streamline your business with an all-in-one management solution.
    Adveits CRM+ functions as an all-in-one solution for managing sales, contacts, projects, teams, and data, all within a single platform. This tool empowers companies to track their sales journey from the moment a lead is generated until the deal is finalized, while also streamlining client information management and enhancing collaboration on various tasks and projects, thus reducing the complexity of using multiple tools. With its features tailored to provide managers with a clear overview of performance metrics and team dynamics, it becomes much simpler to pinpoint challenges and make quick, data-driven decisions. Designed to be intuitive and easy to implement, Adveits CRM+ caters to businesses of any size looking to boost their operational efficiency, strengthen customer relations, and keep operations well-organized within a reliable system. Furthermore, the platform's adaptability ensures that it can meet the changing demands of any organization, allowing teams to scale their initiatives effortlessly while staying focused on their core objectives. This flexibility positions Adveits CRM+ as a vital resource for companies aiming to thrive in a competitive landscape.
  • 12
    Autonix Systems Reviews & Ratings

    Autonix Systems

    Autonix Systems

    Streamline success: Manage everything for unstoppable growth!
    Autonix Systems provides an all-encompassing platform tailored to support business expansion by helping organizations attract customers, manage leads, and improve their online presence through a single, integrated interface. This unified solution enables enterprises to efficiently handle their website management, marketing initiatives, customer relationship management, and client communications, eliminating the necessity for various separate tools. Core Features: * Website Creation * Customer Relationship Management & Lead Oversight * Lead Acquisition * Search Engine Optimization & Online Marketing * Sales Tracking & Customer Management * Marketing Automation Tools * Analytics & Performance Insights Our platform allows businesses to create high-quality websites, generate valuable leads, systematically arrange customer information, automate follow-ups, improve their search engine rankings, and monitor the entire sales process—all from one user-friendly dashboard. This holistic strategy not only saves time and enhances productivity but also significantly improves the chances of converting prospects into loyal clients, thereby fostering long-term business growth. Additionally, with the wealth of insights provided by our analytics tools, companies are better equipped to make informed decisions that drive further success.
  • 13
    Arches CRM Reviews & Ratings

    Arches CRM

    Hexagon IT Solutions

    Elevate your business with intelligent CRM automation tools.
    Arches CRM is an advanced, cloud-based solution powered by artificial intelligence, aimed at helping businesses manage leads, automate marketing and sales tasks, and monitor customer interactions effectively. This all-encompassing platform not only streamlines communication and performance tracking but also enhances productivity from a single, unified interface. Among its standout features are lead management, sales pipeline tracking, workflow automation, communication through email and WhatsApp, in-depth reporting, AI-assisted insights, seamless integration with popular business tools, and comprehensive analytics, all designed to help companies close more sales and build stronger customer relationships. By integrating these diverse functionalities, Arches CRM significantly empowers organizations to optimize their operations and achieve greater success in their business endeavors. This innovative platform ensures that teams can work more efficiently and collaboratively, ultimately driving growth and improving customer satisfaction.
  • 14
    TeleBoost Reviews & Ratings

    TeleBoost

    TeleBoost

    Streamline your outreach with unified Telegram CRM solutions.
    TeleBoost is an all-in-one CRM solution designed specifically for teams, agencies, and professionals who utilize Telegram for customer outreach and acquisition. By bringing together lead generation, management of multiple accounts, outreach initiatives, ticket handling, and communication into a single, efficient workspace, it significantly boosts productivity. This cutting-edge platform removes the hassle of managing various spreadsheets, multiple Telegram accounts, and different devices, empowering users to effectively find leads, categorize them, carry out targeted direct messaging and group campaigns, and handle replies through a unified inbox. Additionally, TeleBoost promotes collaboration among team members, and its automation features, which include REST API, webhooks, and a range of integrations, make it suitable for both simple outreach tasks and more intricate Telegram marketing strategies. As a consequence, users are able to accomplish their objectives with greater simplicity and effectiveness, fostering enhanced relationships with customers and paving the way for future growth. Ultimately, TeleBoost transforms the way teams engage with potential clients on Telegram.
  • 15
    WRKZY Reviews & Ratings

    WRKZY

    WRKZY

    Streamline team collaboration with AI-driven communication solutions.
    WRKZY brings together shared discussions from both WhatsApp and email, along with vital contact and company details, sales processes, catalogs, quotes, campaigns, tasks, and workflow automation into a cohesive and streamlined workspace. This innovative platform empowers teams to assign conversations effectively, maintain a thorough customer history through transitions, connect commercial actions to pertinent messages, and clarify next steps and responsible parties. Designed specifically for B2B sales, customer support, success, and operations teams, it significantly improves collaboration and operational efficiency. Moreover, the incorporation of AI enhances the platform by generating summaries, drafts, and insightful suggestions, all while ensuring that users maintain oversight and accountability for subsequent actions. Notable features encompass shared WhatsApp and email conversations, team inboxes with clear ownership and routing capabilities, comprehensive contact and company records, management tools for conversation status, priority settings, follow-up alerts, and SLA oversight. The platform also provides customizable sales pipelines, detailed product and service catalogs, seamless quote creation, buyer-review processes, marketing campaigns via WhatsApp and email, and advanced workflow automation functionalities. Additionally, the AI-generated summaries distill crucial information, allowing teams to remain informed and proactive in their engagements, ultimately leading to improved decision-making and responsiveness.
  • 16
    OneConnect Reviews & Ratings

    OneConnect

    OneConnect

    Accelerate lead conversion with intelligent automation and engagement.
    OneConnect CRM allows businesses to quickly gather, oversee, cultivate, and transform leads through the use of smart automation, comprehensive customer interaction tools, and sophisticated sales management capabilities, which significantly boosts efficiency in the sales workflow. This optimization of key processes enables organizations to dedicate more time to fostering connections with prospective customers, thereby improving their chances of success. Additionally, the integration of these features supports a more organized approach to sales strategy and execution.
  • 17
    Access Workspace Reviews & Ratings

    Access Workspace

    Access Group

    Transform your workflow: streamline, collaborate, and empower productivity.
    Access Workspace consolidates all Access products into one cohesive platform, revolutionizing the manner in which you engage with your software. This groundbreaking advancement is poised to enhance your organization’s productivity and empower you to achieve greater outcomes. Historically, business software access was confined to a limited group of trained personnel within an organization. In contrast, the tools available in Access Workspace allow every user to independently access the information they need without depending on those with specialized expertise. This democratization of information enables everyone to easily track their progress, secure necessary approvals, and significantly reduce the administrative load tied to repetitive tasks. Consequently, this fosters improved collaboration, better communication, and faster teamwork among all members. Additionally, every Access product is equipped with analytics dashboards as a standard feature, providing instant access to vital information that boosts productivity. By simplifying routine tasks, you can concentrate on your primary responsibilities, ensuring that your efforts are directed where they are most needed. Access Workspace also delivers real-time updates tailored to your requirements, helping you to strategize both immediate and long-term plans effectively. This software is crafted to enhance your workflow, allowing you to manage your day seamlessly without unwarranted distractions. Ultimately, Access Workspace serves as a transformative tool that not only streamlines processes but also fosters a more adaptable and efficient work environment, enhancing overall performance across your organization.
  • 18
    FranConnect Reviews & Ratings

    FranConnect

    FranConnect

    Unlock unparalleled growth and efficiency for your franchise!
    FranConnect is a comprehensive cloud-based Franchise Management SaaS platform that offers a unified perspective for all departments, such as sales, finance, support, and marketing, within your franchise organization. This robust platform is designed to facilitate growth, scalability, and optimization for businesses at any stage, whether they are budding franchises or well-established brands. For nearly two decades, over 800 global brands have entrusted FranConnect to serve as the backbone of their sales, operations, and marketing efforts. Notably, nine of the Top 10 Fastest Growing Franchise Businesses, as recognized by Franchise Times, utilize FranConnect to enhance growth, boost profitability, and refine operational efficiency. Franchise businesses that adopt FranConnect enjoy a remarkable growth rate that is 44% higher than the overall franchising market. This demonstrates FranConnect's effectiveness across various industries, sizes, and stages of growth, making it a versatile choice for franchise operators.
  • 19
    VeryConnect Reviews & Ratings

    VeryConnect

    VeryConnect

    Streamline membership management and boost community engagement effortlessly.
    Effortlessly interact, oversee, and link with your membership community through VeryConnect, an all-inclusive software for managing memberships. This solution effectively combines member administration, engagement features, and self-service capabilities, making organizational management tasks significantly easier. Furthermore, VeryConnect provides compatibility with leading business systems and is optimized for accessibility on any device, whether you are online or offline. Its intuitive features guarantee that community management is not only efficient but also productive, empowering you to focus on growth and engagement. By utilizing VeryConnect, you can ensure that your organization thrives in a connected environment.
  • 20
    Marketing 360 Reviews & Ratings

    Marketing 360

    Madwire

    Transform your business growth with tailored marketing solutions.
    Elevate your sales and marketing results with Marketing 360, a highly regarded platform tailored for small to medium-sized businesses. This innovative solution combines powerful digital marketing software with customized marketing services, driving sustainable growth for SMBs. Its key offerings include an advanced marketing CRM, UXi Rainmaker Websites, Natural Listing Ads, Top Placement Ads, Social Targeting Ads, and On-Demand Marketing Services, among various others. Furthermore, Marketing 360 provides in-depth analytics tools that enable businesses to monitor their performance and refine their strategies for greater effectiveness. By leveraging this comprehensive platform, companies can gain a significant competitive edge in their respective markets.
  • 21
    Worldsoft Business Suite Reviews & Ratings

    Worldsoft Business Suite

    Worldsoft

    Transform your business with seamless CRM integration and automation.
    Utilize Customer Relationship Management (CRM) systems to optimize response times, improve communication precision, and effectively oversee all interactions. Access to real-time data provides essential insights right when you need them, and customizable metrics can be swiftly adapted to cater to your unique requirements. With WebConnector, integrating online forms, product catalogs, booking systems, surveys, and customer oversight into any static or content management website is a straightforward endeavor. Enjoy the advantages of automated customer acquisition! Tailored email marketing campaigns and automated follow-up communications can lead to a remarkable increase in sales ranging from 200 to 300 percent. Employ Factura for streamlined management of quotes, orders, invoices, delivery documents, reminders, and inventory tracking. By automating numerous workflows, you not only save valuable time but also significantly boost operational productivity. This efficient methodology simplifies business processes and enables companies to concentrate on expanding and ensuring customer satisfaction. Ultimately, embracing these advanced tools can lead to a transformative impact on overall business performance.
  • 22
    ServitiumCRM Reviews & Ratings

    ServitiumCRM

    Path Infotech

    Transforming customer service from reactive to predictive excellence.
    ServitiumCRM is an advanced customer service platform designed to transform the customer support experience from reactive to proactive and ultimately predictive. By digitalizing the entire after-sales processes, it serves organizations across various sectors and locations, enhancing their service capabilities significantly. This comprehensive approach allows businesses to better anticipate customer needs and improve overall satisfaction.
  • 23
    H Reviews & Ratings

    H

    Enthalpy

    Empowering efficient growth through insightful operational analytics solutions.
    Enthalpy, denoted by the symbol H, serves as an indicator of internal energy and illustrates the growth potential of your company. As a SaaS solution in Applied Operational Analytics, Enthalpy is committed to facilitating rapid, efficient, and dependable growth. It provides the essential data you need at just the right time, granting vital insights into customer behavior. Early users of your service have voiced high levels of satisfaction with both the product and your team, suggesting a strong foundation for future initiatives. This positive feedback not only enhances your credibility but also sets the stage for expanding your reach in the market.
  • 24
    BSI CRM Reviews & Ratings

    BSI CRM

    BSI Business Systems Integration AG

    Transform customer relationships with a tailored, award-winning solution.
    BSI CRM offers a comprehensive 360-degree perspective on your customers, accessible from any department and at every point of interaction. Its modular architecture, open technology, and extensive configurability are sure to impress you. This solution has garnered accolades from both industry experts and satisfied customers for its remarkable flexibility and has been recognized with various CRM awards. The most gratifying aspect for us is the happiness of our users. With nearly 25 years of passion and expertise in CRM, we are now proud to present BSI CRM in its 16th generation, driven by a state-of-the-art platform and innovative product advancements. If your organization faces complex demands typical of larger enterprises, we are the ideal partner for you. Our extensive array of interfaces and broad ecosystem further enhance our offering. Additionally, our wealth of experience is evident in our appealing total cost of ownership (TCO) metrics. BSI CRM seamlessly integrates with your business processes and IT framework, catering effectively to both B2B and B2C models. With BSI CRM, you can confidently navigate the complexities of customer relationship management.
  • 25
    Black Ice CRM Reviews & Ratings

    Black Ice CRM

    Open by Nature

    Empower your business with tailored, seamless customer engagement solutions.
    A Customer Relationship Management (CRM) system acts as a central point for overseeing all customer data, aligning seamlessly with your operational workflows and serving as a powerful resource for gathering information. It allows for meaningful engagement with clients by delivering relevant details exactly when they are required, facilitating prompt responses consistently. With immediate access to an extensive array of customer information, you are empowered to provide outstanding support and strengthen client connections. The platform also offers tools for setting targets, tracking advancements, and reaching your objectives through an intuitive interface. Although our primary system meets a wide range of business demands, we also tailor the CRM to suit your unique specifications, including the creation of custom modules that cater specifically to your industry. From tracking leads to managing opportunities, generating quotes, processing orders, and managing invoices, our CRM encompasses your entire sales workflow. You can execute marketing campaigns and communicate through emails and text messages, ensuring that your team has complete access to customer insights for more effective marketing approaches. Additionally, our system enables you to oversee products and services, create purchase orders, and alert inventory managers when stock levels are low. It also provides a simple way to monitor services and ensure strong after-sales support, making every customer interaction more effective and efficient. This comprehensive approach not only optimizes your operations but also significantly elevates overall customer satisfaction and loyalty. The result is a CRM that not only meets your current needs but also adapts to future business changes and growth.