List of the Top Customer Data Platforms (CDP) for Nonprofit in 2025 - Page 6

BridgeLogic offers an innovative platform for WiFi marketing, analytics, and advertising tailored specifically for physical locations. Their system is compatible with any WiFi network and delivers immediate insights into customer demographics and behaviors, including information such as names, gender, social interests, and contact details. Additionally, it tracks customer movement patterns like location, foot traffic, and duration of stay. By utilizing comprehensive venue analytics, you can enhance guest engagement, streamline marketing efforts, and boost advertising performance, all of which contribute to the growth of loyalty programs, the expansion of customer databases, and the creation of new revenue streams. The platform enables you to identify your most devoted customers through detailed analytics and reporting, which includes customer names, email addresses, total connected users, repeat visitors, and social media engagement methods. With its advanced marketing automation features, you can effortlessly distribute mobile coupons and email newsletters to customers, maintaining engagement long after they leave the store. This versatile solution can be implemented in a variety of environments, including coffee shops, car dealerships, stadiums, and more, making it an invaluable tool for any business aiming to leverage customer data effectively.

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

Harness the power of AI-enhanced customer analytics and business intelligence to derive actionable insights. In today's marketplace, consumers anticipate that brands will acknowledge their unique preferences and requirements. Capillary Insights+ equips you with a profound comprehension of consumer behavior and interests. With the diverse range of engagement channels at play, monitoring consumer interactions with your brand can be quite complex. By gathering data from every interaction point, you can cultivate a comprehensive 360° view of your customers through a Consumer Data Platform. This approach allows you to compile information from multiple sources, refine and eliminate duplicate consumer records, and enrich these profiles based on all touchpoints. By gaining an extensive understanding of each customer’s transactional and behavioral patterns across every channel, you can boost conversion rates through customized messaging and experiences. Utilize demographic and behavioral segmentation derived from CDP data to craft personalized engagements that truly resonate with each individual consumer. Ultimately, a deeper insight into your customers can significantly amplify brand loyalty and enhance overall satisfaction, paving the way for lasting relationships. Additionally, this thorough understanding can help anticipate future trends and preferences, further positioning your brand for success in a competitive landscape.

Harness the power of your data in real-time with the Experience Platform, which acts as the foundation of Experience Cloud products while integrating both Adobe and non-Adobe data to create detailed customer profiles that update instantaneously. This platform incorporates AI-driven insights, enabling you to provide customized experiences across multiple channels. By consolidating information from various sources, you can develop and enhance dynamic customer profiles that mirror real-time interactions and preferences. Streamline data analysis with standardized XDMs, and uphold data integrity through robust validation techniques. Utilize your real-time customer profiles to launch tailored experiences, and leverage our evolving identity graphs to activate these profiles on various devices and platforms. The Experience Platform also offers a robust suite of application services that empower you to assess customer interactions across channels from a single dashboard. Moreover, you can facilitate instant personalization through real-time customer profiles and design unique journeys that adapt to customer behaviors, ultimately resulting in a more engaging experience. This comprehensive strategy not only boosts customer satisfaction but also leads to improved outcomes for your business, fostering a deeper connection between the brand and its audience. As you explore the capabilities of the Experience Platform, you will find new opportunities for growth and innovation in your customer engagement efforts.

iKala CDP is an advanced Customer Data Platform that aims to create a comprehensive understanding of each customer. Leveraging artificial intelligence, companies can improve every interaction with their customers, making sure that each engagement leaves a lasting impression. In order to increase conversion rates and foster revenue expansion, it is vital to tackle the escalating expenses linked to acquiring user data, which may result in a lower return on investment. At the same time, enhancing the overall customer experience must be a top priority. Being the first organization recognized for Google Marketing Analytics Expertise, we equip e-commerce enterprises with essential tools to craft focused marketing strategies that attract and retain valuable users. Ultimately, striking a balance between managing costs and delivering exceptional customer experiences is key to achieving long-term business success and growth. This approach not only optimizes resources but also ensures that customers feel valued and understood.

Gain an in-depth insight into your clientele to offer them the seamless experiences they seek. Create unified customer profiles that emphasize pertinent details and merge all your data cohesively on a single platform. Connect your diverse data sources to a central hub for secure and efficient information sharing. Ensure smooth integration between applications and Salesforce organizations, allowing data to flow effortlessly throughout all your cloud services. Enable your systems to recognize each customer through a singular, reconciled profile. Provide data stewards with the essential tools to comply with regulatory standards. By allowing access to contact profiles and customer information across different organizations, you can guarantee fluid interactions. Leveraging a unified customer profile promotes personalized engagement throughout your cloud environments, ultimately boosting customer satisfaction and loyalty. This comprehensive strategy not only enhances your approach to customer interaction but also paves the way for long-term relationships built on trust and understanding.

Syntasa has launched an innovative web application aimed at digital professionals, enabling teams to effortlessly merge first-party behavioral insights with organizational data. This self-service solution allows users to build and deploy customized models while functioning within a secure private cloud setting, facilitating interactions across various channels to enrich the digital experience. The intuitive interface provided by Syntasa simplifies the process for digital experts to leverage their data effectively and efficiently. Additionally, this platform fosters collaboration among team members, ensuring that everyone can contribute to data-driven decision-making.

eWards is a SaaS platform specifically crafted to assist business owners in understanding their clients' needs, engaging with them through multiple channels, and increasing revenue by refining customer metrics. With partnerships spanning over 1,000 businesses, we understand that many entrepreneurs in growth phases often find themselves short on time and resources to focus on improving customer experiences. In response to these challenges, we provide an easy-to-use solution that not only maps out customer journeys but also actively involves them to enhance profitability. At eWards, we know our clients prefer to focus on making informed, strategic choices rather than getting bogged down by everyday operations, which is why we offer a customizable reporting module, an advanced automated customer engagement system, and an integrated CRM. Furthermore, we've created one of the most adaptable and feature-rich engagement tools on the market, empowering our clients to connect with their customers in innovative ways. This dedication to innovation and excellence establishes eWards as an essential ally in fostering business growth and elevating customer satisfaction, ultimately leading to long-term success. Our continuous efforts to refine our platform ensure that we remain at the forefront of industry standards.

Skillfully manage customer engagements, rapidly evaluate feedback, enhance the customer experience, and gain critical insights through sophisticated data analytics. Our leading solutions for Risk and Credit management are designed to meet your unique needs, whether you are a large global enterprise or a small local business. Revolutionize your customer interactions throughout the entire value chain, reduce inefficiencies, and elevate performance with our customized Analytics Services tailored to your precise demands. Regardless of whether your organization needs data on individual consumers, families, businesses, or entire industries, we ensure effortless access through APIs and web services, allowing you to have essential information readily available. By utilizing our all-encompassing solutions, you can develop a more agile and informed business strategy that directly meets the ever-evolving expectations of your customers, ultimately driving growth and satisfaction. This approach not only enhances customer loyalty but also positions your business for sustained success in a competitive landscape.

Oyster goes beyond the conventional definition of a customer data platform (CDP) by establishing itself as the pioneering customer insights platform (CIP) globally. Its core emphasis lies on the customer experience, effectively branding it as "data unifying software." When integrated into a company's martech ecosystem, it significantly improves the handling of customer interactions across various touchpoints, such as marketing, customer service, and product innovation. By introducing a level of agility to organizational analytics, Oyster sets itself apart from standard customer relationship management systems. It adeptly gathers data from both online and offline customers, even including those who choose to remain anonymous. In addition, it consolidates enterprise data from numerous sources, guaranteeing that decision-makers have continuous access to critical insights. Empowered by artificial intelligence, Oyster boasts sophisticated automation features that greatly enhance the efficiency of everyday marketing tasks. Unlike traditional CDPs, the Oyster CIP not only connects disparate data sources but also provides actionable insights extracted from a variety of data streams, facilitating effortless integration across all business operations. This forward-thinking strategy allows organizations to swiftly adapt and respond to changing customer preferences and market trends. Ultimately, Oyster's innovative capabilities redefine how businesses understand and engage with their customers.

Transform the effectiveness of your omnichannel media efforts by leveraging cutting-edge identity-centric marketing innovations. TruAudience™ provides a robust marketing and measurement framework powered by data, featuring a wide array of privacy-conscious identity resolution, data enhancement, audience targeting, and advanced analytics solutions. Enhance your data strategy with a comprehensive identity source that enables seamless engagement with audiences across all marketing channels. Regularly evaluate and improve the impact of your marketing investments to optimize returns. TruAudience connects your data, teams, and marketing platforms through a cohesive identity graph, resulting in enhanced outcomes. This integration facilitates more accurate audience targeting and personalized engagement across both paid and owned media channels. Reallocate your media budget effectively, redefine your audience segments, and optimize creative and publisher placements to better meet your marketing objectives. In doing so, you can harness these advanced tools to propel your marketing strategy to new heights of both efficiency and effectiveness, ultimately leading to a more successful campaign. Embracing this innovative approach can significantly transform how you engage with your audience.

The Mindset-Insights & Digital Empathy Management System, commonly referred to as whenwhyhow, signifies a revolutionary advancement in Customer Data Platforms (CDPs) by focusing on customer mindset analytics and utilizing actionable AI to build loyalty, reduce churn, and improve Lifetime Customer Value (LTCV). This cutting-edge platform addresses a vital need in digital customer service and business intelligence, providing a novel viewpoint on actionable AI for the customer service industry and data-driven organizations that are looking for effective ways to organize, store, and retrieve their business data. Its seamless integration powered by APIs allows whenwhyhow to connect smoothly with various digital channels, CRM systems, and other data sources, guaranteeing a fast, user-friendly, and cloud-based deployment experience. In industries such as Banking and Fintech, aligning digital channels with a profound understanding of customer mindsets and empathetic interactions is essential, enabling the essence of traditional "human touch" banking to be replicated in the digital arena. This methodology not only facilitates a deeper understanding of customers' concerns regarding insurance but also addresses their anxieties and sensitivity to competitive pricing, leading to a more tailored and efficient service experience. By effectively bridging the divide between advanced technology and authentic customer connection, whenwhyhow has the potential to dramatically reshape the customer engagement landscape, fostering relationships that are both meaningful and enduring. Ultimately, this innovative platform can empower businesses to anticipate customer needs more accurately, resulting in enhanced satisfaction and loyalty.

The Piano platform consists of four interrelated products that work together seamlessly. Analytics Piano Analytics functions as a robust suite for data collection and analysis. Although it competes with a range of all-encompassing marketing and behavioral analytics tools, it differentiates itself in compliance-heavy contexts by offering a variety of specialized features and unique datasets. Activation Piano Activation includes Composer, which is recognized as the leading experience rules engine worldwide, as well as VX, our dedicated platform for subscription-based commerce. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated segmentation of both identified and anonymous users, facilitating the effortless export of customer segments to both Piano's tools and third-party systems. Amplifier Our suite of audience engagement tools covers management for organic and paid social media efforts, in addition to newsletters and push notifications. This set of solutions is specifically designed to elevate content that effectively channels traffic to owned and operated digital assets, ensuring sustained user engagement. Ultimately, the synergy of these four products fosters a holistic strategy for managing data and audiences, enhancing overall effectiveness and reach.

To gain a comprehensive understanding of your audience, the first step is to utilize the vast amounts of data produced by your various media, events, and subscription offerings. By aggregating this data, you can create a cohesive view of your audience, which will ultimately enhance your financial opportunities. A thorough understanding of audience engagement enables you to track data more efficiently, leading to better-informed marketing decisions. Omeda allows you to design innovative products and platforms, starting with clearly defined audience segments and objectives. Additionally, we integrate smoothly with your key Adtech and CRM solutions. By executing strategies across your owned and operated brands and expanding audience engagement through omnichannel efforts, you can increase revenue and improve yield. Omeda is committed to tackling all your data-related inquiries and business obstacles, even during the late-night hours. Our dedicated support team is available 24/7 to provide outstanding service and enhance your overall experience, ensuring that you feel supported throughout your audience engagement journey. In this way, you can focus on growth while we handle the complexities of data management.

Consolidate customer information from a variety of online, offline, and external sources to create a unified and adaptable real-time view of every individual client. The Oracle Unity Customer Data Platform harnesses the power of machine learning to suggest the most impactful next actions within existing business processes. It integrates back-office data with customer relationship management (CRM) information to produce an all-encompassing 360-degree view of each customer. By consistently gathering customer signals and refreshing the profile in real time, Oracle Unity guarantees that you always have the most current insights into your clientele. Streamline and unite all your data sources—whether they stem from online, offline, or first-, second-, and third-party origins—into a seamless and interconnected customer profile. Effectively link distinct identities across various devices, channels, and platforms. Utilize advanced privacy and identity management tools to build a cohesive and easily accessible profile. Additionally, enhance and oversee data quality by consolidating all information, including real-time behavioral signals, in a centralized system, which ensures that your customer insights are not only accurate but also actionable. This holistic strategy empowers businesses to react to customer requirements with unprecedented speed and effectiveness, ultimately leading to improved customer satisfaction and loyalty. By prioritizing real-time updates and data integrity, organizations can stay ahead of market trends and adapt their strategies accordingly.

ValueCloud® provides a comprehensive framework and repository that effectively stores and analyzes essential customer value data, converting it into actionable insights and valuable resources for various departments within the organization, such as product management, marketing, sales, value engineering, professional services, and customer success. Recognizing customer value is vital as it signifies an important evolution in Customer Relationship Management, where genuine connections with customers rely heavily on the value they perceive. Unfortunately, current CRM systems and other business applications often fall short of the capabilities required for efficient customer value management. We believe that any organization seeking to shift towards higher value and more profitable business models must regard customer value as a key strategic asset; doing so will not only enhance competitive edge but also enrich dialogues, foster trusted advisor relationships, and ultimately lead to better business results. In prioritizing customer value management, companies can more adeptly navigate the challenges and intricacies of today's competitive markets, ensuring sustained growth and customer satisfaction in the long run.

Census acts as a powerful operational analytics platform that bridges the gap between your data warehouse and the applications you use daily. It promotes shared access to customer information among sales, marketing, and customer success teams, ensuring that data remains consistently fresh without the need for technical support. With Census, you can easily publish SQL and dbt models from your data warehouse, eliminating the need for coding. This solution alleviates the burden of interpreting external APIs and managing complex scripts, allowing you to focus on your core business goals. Rather than wrestling with yet another source of truth, you can utilize the data already housed within your warehouse. The integration process is seamless; you simply select a destination application, map your data accordingly, and you are good to go. Census transforms your data into a resource that extends beyond just quarterly reports, empowering all members of your organization to take proactive measures. With real-time metrics available across various applications, your business operations can improve, leading to enhanced user satisfaction and increased revenue. Additionally, this efficient approach not only encourages collaboration among different teams but also stimulates innovation by simplifying the process of making data-driven decisions, ultimately fostering a culture of insight and growth. As a result, organizations can respond more swiftly to market changes and customer needs.

Mediarithmics stands out as a cutting-edge Customer Data Platform that enables large organizations to revamp their growth strategies by revolutionizing consumer engagement on a massive scale. Our platform provides capabilities for real-time marketing personalization, supports audience monetization without relying on cookies, and encourages adaptable data collaboration, all through a unified technological framework. By dismantling data silos within your organization, we empower marketing, monetization, product, and data teams to harness insights efficiently, thereby improving the overall customer experience. This comprehensive strategy guarantees that every element of consumer interaction is fine-tuned for optimal effectiveness. Ultimately, our solution not only drives growth but also fosters deeper connections between brands and their customers.

Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.

Customer Link, developed by PwC, functions as a comprehensive customer data platform that merges your internal data with extensive external data sourced from PwC, offering a well-rounded 360° view of your customers. Elevate the customer experience with insights that surpass those provided by conventional platforms. Maintain a consistent and personalized engagement across multiple channels and devices, ensuring that your customers’ needs are effectively met. Discover a dynamic and thorough customer profile that adapts to changing demands while emphasizing actionable moments through strategic call-to-action prompts. Utilize PwC’s advanced AI and machine learning technologies to build a unified understanding of individuals, households, and key consumer segments. Gain better visibility into your spending patterns, the effectiveness of various channels, and the outcomes of customer interactions, enabling you to spot potential inefficiencies and reveal new opportunities for significant returns. This integrated strategy not only optimizes your resources but also fosters more informed decision-making in your customer engagement initiatives, paving the way for sustained growth and enhanced loyalty. By harnessing these insights, companies can better align their offerings with customer expectations, ultimately leading to improved satisfaction and retention.

Jitsu is released as open-source software under the MIT license, offering support for various deployment methods, including Heroku, Docker, and Docker-Compose. Its intuitive interface simplifies configuration, making it accessible to users of all skill levels. A detailed list of supported destinations is available, encompassing data warehouses and external services utilizing APIs. Jitsu guarantees reliable data delivery; if a destination goes offline, the system holds the data in an internal persistent queue and ensures transmission resumes once the destination is back online. Furthermore, Jitsu enriches data through a geo resolution process, which determines the user's geographical details such as country, city, and zip code based on their IP address. For those interested in a managed solution, Jitsu Cloud offers a SaaS version of the platform, encompassing all the functionalities of the open-source edition and allowing up to 250,000 events per month without charge. This makes it an appealing choice for businesses in search of flexible and scalable data management solutions. Additionally, the combination of open-source and cloud options provides users with the freedom to choose the best deployment strategy that aligns with their specific needs.

HealthVerity Consent is an innovative cloud platform that helps organizations effectively manage and monitor consumer data-use permissions, ensuring compliance with privacy regulations both internally and with external partners. By centralizing the management of opt-in and opt-out preferences from a variety of interconnected systems, it acts as a key resource for tracking permissions. This platform not only alerts all relevant data source systems, whether they are internal or part of partner networks, about any changes in consent but also ensures that every stakeholder has access to the most accurate data, thereby simplifying compliance efforts. It adeptly consolidates individual consumer data permissions into a single, easily accessible location, which allows for seamless technology integration without interfering with existing systems and workflows. Additionally, it facilitates the creation of a shareable and permanent record of consent permissions alongside consumer data requests, which significantly boosts transparency and accountability. Furthermore, HealthVerity Consent empowers organizations to better navigate the intricacies of data privacy, ultimately enhancing their ability to manage consumer consent effectively. With this solution, organizations can focus on building trust with consumers while maintaining compliance effortlessly.

Unify your customer interactions across different platforms and channels to create a tailored experience at every touchpoint. By leveraging Raptor’s Merchandising Center, you can convert your recommendation modules into effective advertising spaces on your chosen channels. This method boosts the visibility of particular products, placing them strategically in front of customers to blend relevance with promotional efforts. Furthermore, you can provide instant personalized product suggestions that elevate the shopping encounter to a new level. Consequently, this tactic has the potential to increase basket sizes, enhance order values, improve revenue per visit, and significantly enrich the overall customer experience. Additionally, dispatching highly customized emails that include product recommendations specific to each customer can further deepen customer engagement and foster loyalty over time. This comprehensive approach not only meets customer needs but also positions your brand as a trusted partner in their shopping journey.

We develop cloud-based applications for prescriptive analytics powered by AI, specifically designed for businesses that prioritize customer engagement. Our focus is on harnessing artificial intelligence to revolutionize analytics, pushing beyond what conventional human analysis can offer. The impact of AI on contemporary business methodologies is both profound and transformative. By integrating your data with our sophisticated AI and prescriptive analytics tools, we can significantly alter your operational workflows and improve your customer relationships in ways that manual efforts simply cannot replicate. In an era where consumers desire not just products but also unforgettable experiences, thriving in the retail sector requires an understanding of each customer's unique needs. If you feel constrained in implementing certain marketing strategies, considering a Customer Data Platform (CDP) could greatly enhance your approach. Furthermore, this strategy can reveal fresh insights into your clientele, paving the way for more tailored and effective marketing campaigns. Adopting such innovative solutions positions your business to not only meet but exceed customer expectations.

Releva distinguishes itself as a top-tier customer data platform specifically designed for both B2B and B2C eCommerce sectors. It seamlessly combines a powerful engine for forecasting product demand and cash flow with a sophisticated system for positioning and recommendations that is optimized for omnichannel settings, enabling businesses to achieve growth rates that exceed double year-on-year. In an era where consumers are more discerning about the collection and use of their personal data, Releva embraces a data-driven approach that not only automates growth but also enhances revenue streams. By empowering customers to share their data only with brands they trust, companies can create unique and personalized experiences as well as product offerings across various channels. The platform allows for the storage and analysis of eCommerce customer data driven by events, which facilitates the anticipation of consumer intent and the delivery of customized product suggestions that appeal to site visitors. Central to its functionality, artificial intelligence enhances industry-leading personalization and recommendations throughout every phase of the customer journey, resulting in a fluid and engaging experience. Consequently, organizations can cultivate stronger relationships with their clientele while fully leveraging the possibilities that their data presents. Additionally, this innovative approach not only promotes customer loyalty but also positions brands as leaders in their respective markets.