List of the Top 25 Free Marketing Software in 2025

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

EngageBay is an easy-to-use, cost-effective platform that integrates marketing, sales, and service automation, complete with a free CRM. Designed specifically for small businesses and startups, it aims to facilitate growth and efficiency. The marketing automation tools empower you to streamline your tasks, engage your audience, and reduce the time spent on mundane activities. Additionally, the sales automation features enable you to manage your contacts effectively, monitor deals, and develop a robust sales pipeline. This platform also fosters enduring customer relationships through its comprehensive features. Furthermore, you can deliver prompt assistance to your clients using the helpdesk and live chat functionalities, which allow you to efficiently track, prioritize, and resolve customer support inquiries in just a few minutes. Ultimately, EngageBay serves as an all-in-one solution for businesses looking to enhance their operational capabilities and customer service.

Become part of the community of over 100,000 businesses that have enhanced their paid advertising strategies by registering for our acclaimed platform. With our solution, you can drastically minimize the time spent managing and refining your Google, Microsoft Advertising, or Facebook Ads campaigns to just a few minutes each day. Adzooma’s PPC platform, powered by artificial intelligence and machine learning, ensures effortless campaign oversight, continuous optimization around the clock, and sophisticated automation, all presented through a user-friendly interface. Discover more than 50 actionable improvement opportunities with just a click, allowing you to easily enhance your campaigns. Additionally, you can monitor PPC performance and identify areas of overspending or underspending, ultimately boosting your quality score, conversions, and return on investment. By utilizing our platform, you pave the way for smarter advertising and sustainable growth for your business.

Guru is an innovative AI-driven search and knowledge platform that provides reliable information from your organization's various documents, applications, and communication tools right when you need it, all within the existing apps you use. With Guru, there's no need to search endlessly for information; its tailored AI assistant offers you verified and pertinent answers instantly. Moreover, Guru's AI can transform these responses into a comprehensive knowledge platform, effectively replacing outdated wikis and intranets. This platform seamlessly integrates with a wide array of tools including Slack, Google, Microsoft SharePoint, OneDrive, Teams, Salesforce, Zendesk, Atlassian Confluence, Atlassian Jira, Dropbox, Box, Google Drive, Asana, HubSpot, ClickUp, GitHub, GitLab, Intercom, ServiceNow, Linear, and Front, among others, making it a versatile solution for diverse workflows. By consolidating information across these platforms, Guru not only enhances productivity but also ensures that team members have immediate access to the knowledge they require to excel in their tasks.

Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.

AI Sales Representative - Your Future Sales Agent May Not Be Human at All Transform your engaged website visitors into sales-ready leads without dedicating even a single working hour. Using our cutting-edge WebID + Person identification technology, we target the most engaged visitors on your site, focusing on those who can provide the greatest value to your sales initiatives. - Comprehensive Prospect Information: We collect 40 essential data points for each prospect, including their first name, last name, email address, and more. - Engaged Yet Unidentified: These prospects are actively researching online but haven't yet interacted with your sales team. - Key Position in the Sales Funnel: These visitors are well into your sales funnel, spending significant time on your crucial 'buying pages' while remaining anonymous, making them prime candidates for conversion into appointments. - AI-Powered Engagement: Our AI Sales Rep adeptly identifies and engages these visitors, encouraging them to show interest in your offerings. This entire process is automated, allowing your sales team to focus solely on the leads that are most likely to convert—your accessible opportunities. By harnessing AI, you can seamlessly convert your website visitors into leads that are ready for meetings, all while enhancing efficiency in your sales process.

Bordio is a software solution tailored for project management, aimed at assisting teams in organizing their projects and tasks with greater efficiency. This task management platform enables users to layout their team's weekly agenda using an interactive project planning calendar, prioritize activities through a kanban board, and set meeting reminders—all within a single cohesive system. Envision the simplicity of dragging and dropping tasks into your digital calendar, color-coding them for enhanced clarity on current priorities and forthcoming obligations. Need to arrange a meeting? You can easily do so within Bordio’s work board, simplifying your workflow by reducing the reliance on multiple applications. Furthermore, the platform allows for real-time communication within a task, ensuring that all discussions and documents remain organized and within easy reach. Bordio’s integration with Google Calendar further amplifies its capabilities by providing a consolidated view of all your schedules. This project management tool not only presents an economical option for thorough work management but also functions as both a team management software and a project tracker, facilitating the management of workloads, monitoring of progress, and ensuring timely project completion. With features such as the task tracker and team task planner, Bordio empowers users to oversee the advancement of each task effectively. In addition, the collaborative aspects of the platform foster a more engaged and productive team environment.

HiHello provides a free digital business card and contact management platform that aims to improve your networking experience. By utilizing digital business cards, you can stand out from the crowd, as they are not only environmentally friendly but also budget-conscious while helping you make a lasting impression. The convenience of sharing your virtual business card is at your fingertips, allowing distribution via QR code, email, text, social media, and beyond, enabling anyone to access your details without needing the app. With the Self-Healing Address Book™, your contacts' information remains current, making management a breeze. You have the option to customize your address book by incorporating notes and tags for each contact, as well as sorting them into groups for enhanced organization. While we acknowledge that traditional business cards have their charm, our app features a human-verified business card scanner that allows you to swiftly digitize physical cards and effortlessly incorporate new contacts into your network. In a world where networking is key, HiHello is your go-to solution, making it easier than ever to foster connections and expand your professional relationships. Now, you can fully embrace the benefits of modern technology while maintaining a personal touch in your networking efforts.

Transform a basic handshake into a significant relationship with Linq, which is tailored to facilitate the needs of global organizations. You can effectively manage your team with robust administration tools available on both mobile and desktop platforms. Are you prepared to forge meaningful connections? Linq enables you to effortlessly share personalized profiles featuring photos, contact details, and links, accessible to anyone via phone or email without requiring them to have Linq or any app. With the Linq business card scanner, you can seamlessly convert physical business cards into digital contact entries. You also have the option to create multiple profiles for various contexts within a single account. Choose from an array of products that cater to your individual lifestyle needs. Begin by customizing your profile, and once your product arrives, activate it to enhance your online presence. To share your profile, simply use the Linq app to scan and send it to others; they don’t even need to have the app installed! This versatile app is perfect for sales professionals, creatives, leaders, and anyone engaged in networking. Experience the quickest and most efficient method of sharing information and leave a lasting impression on your future connections. With Linq, building a network has never been easier or more impactful.

Acknowledgment is essential! Kudos® empowers employees by fostering genuine intrinsic recognition and appreciation. The Kudos® platform enhances employee engagement, lowers turnover rates, cultivates a positive workplace culture, and promotes greater productivity and performance. Become part of a global community of clients spanning more than 80 countries and diverse industries, and experience the transformative impact of recognition firsthand.

Bouncer - A user-friendly yet highly effective email validation and deliverability solution. Bouncer serves as a robust, secure email verification and deliverability platform that adheres to SOC 2 and GDPR standards, gaining the trust of thousands of businesses across six continents. Established in 2017, its core mission centers on enhancing human-to-human email communication, ensuring that every message reaches its intended recipient efficiently. This commitment to quality and compliance makes Bouncer a go-to choice for companies seeking reliable email services.

Are you aiming to boost your sales figures? Do you wish to enhance your interactions with customers? Are you eager to play a part in one of the most rapidly expanding open-source initiatives on GitHub? YetiForce offers a completely free solution that enables you to oversee 12 distinct business processes within your organization, no matter its scale. The open-source nature of YetiForce's code is safeguarded by a flexible and accommodating license, fostering a vibrant and engaged community around the project. This welcoming environment is perfect for individuals from all backgrounds, whether you're a seasoned programmer or simply someone who enjoys the world of software development. Download YetiForce at no cost and join over 250,000 satisfied users who have discovered its benefits. You’ll be amazed at how this tool can transform the way you manage your business.

ClickUp represents the next generation of workplace solutions, offering a comprehensive suite that includes tasks, documents, goals, and much more. In an era where data silos and redundant expenditures are increasingly intolerable, ClickUp consolidates all your work within a single platform. This all-in-one application can effortlessly replace multiple tools, making it an indispensable asset for any team. Whether your projects involve sprint management or ad proofing, ClickUp is adaptable to fit teams of all sizes. Additionally, ClickUp AI serves as an innovative writing assistant, capable of aiding in various tasks such as text summarization, idea generation, and the creation of diverse types of content. This versatile platform is designed for teams across different industries and is fully customizable to meet their specific needs. It stands out as an essential resource for teams aiming to oversee every facet of design and development from a singular location. With advanced modularity offered through add-ons known as "ClickApps," teams can achieve a level of customization that enhances their workflow significantly. Moreover, ClickUp enables users to craft custom views that are easily saved and shared, fostering collaboration. Its unique features, including Assigned Comments, LineUp™, and Box view, facilitate exceptional management of team dynamics and project tasks. Ultimately, ClickUp transforms the way teams operate by streamlining processes and enhancing productivity.

Wrike is an exceptional work management solution that provides cross-functional teams with comprehensive insight into intricate projects. This cloud-based collaboration tool is relied upon by over 20,000 prominent organizations globally, including renowned companies like Fitbit and Siemens. With an array of award-winning functionalities, Wrike includes features such as dynamic request forms, automated workflows, cross-tagging, custom item types, and integrations with more than 400 applications. Enhance your productivity with Work Intelligence™: our sophisticated communication tool that facilitates voice commands, smart replies, and document processing. Additionally, we provide customized templates designed to help teams initiate Agile projects efficiently while ensuring compliance. In addition to guaranteeing 99.9% uptime, our enterprise-grade security encompasses single sign-on, role-based access control, and continuous data backup. For added assurance, users can utilize the Wrike Lock add-on to maintain complete ownership of their master encryption key. Research shows that Wrike can enhance organizational processes by 40%, streamlining administrative tasks and lowering costs across various sectors. Experience the transformative impact on your team — begin your free two-week trial now and see the difference for yourself.

Customers today have elevated expectations, and the businesses that thrive are those that offer personalized, swift, and seamless purchasing experiences in an era defined by instant gratification. Drift is here to assist you in achieving that goal. By integrating chat, video, and automation, Drift effectively eliminates obstacles in the purchasing process. This platform empowers you to engage in conversations with prospective clients at your convenience. Currently, more than 50,000 companies utilize Drift to boost their revenue, shorten sales cycles, and simplify the buying process, leading to greater customer satisfaction and loyalty.

vtenext stands out as the pioneering All-In-One Customer Relationship Management (CRM) solution that seamlessly incorporates a BPMN engine alongside cutting-edge AI technology. By breaking down departmental barriers, it addresses a significant productivity obstacle. A comprehensive CRM like vtenext serves as a vital instrument for enhancing the overall effectiveness across varied business functions. BPMN Engine This integrated feature offers a user-friendly graphical interface that facilitates the automation and digitization of diverse business processes. It empowers team members by eliminating low-value tasks, thereby reducing time wastage and minimizing the potential for errors. Artificial Intelligence With its built-in algorithms, vtenext elevates organizational efficiency and effectiveness through various functionalities, including: - Automatic ticketing and lead classification - A chatbot designed for lead generation - A support chatbot for both internal and external inquiries - Optical Character Recognition (OCR) By automating key areas such as marketing, pre-sales, sales, customer service, and project management, vtenext positions businesses for greater success in a competitive landscape. Ultimately, this holistic approach not only streamlines operations but also fosters a more cohesive and agile work environment.

Teamo offers a full-featured, no-strings-attached solution for workspace engagement, communication, recognition, and rewards, designed to enhance team morale and productivity without the need for annual contracts or costly software downloads. The platform includes a wide range of engagement tools such as social boards, challenges, polls, leaderboards, and peer-to-peer recognition, ensuring that every employee feels appreciated and involved. It also celebrates important milestones such as birthdays and workplace anniversaries, creating a positive and inclusive culture. With Teamo's powerful reporting tools, you can effortlessly identify employees' strengths and weaknesses, gather insights into workplace culture, and measure employee alignment with company values, making it easier to make informed decisions about team development. The rewards system offers an unlimited selection of perks, including company merchandise and paid days off, all without shipping fees, allowing you to go beyond traditional gift cards. Teamo’s flexible rewards approach means you can cater to a wide variety of employee preferences, ensuring maximum engagement. Additionally, the platform is designed to be cost-effective, offering customized pricing based on your company’s size, budget, or goals, with no long-term or front-loaded contracts to worry about. Monthly payments are straightforward and free from hidden fees, giving you total control over your spending. Whether you're looking to enhance employee recognition, improve communication, or foster greater engagement, Teamo offers an all-in-one solution that grows with your business.

Effortlessly create your own website using our intuitive drag-and-drop builder, or partner with our skilled team to design an online presence or store that perfectly aligns with your vision. At Clixlo, your website acts as a comprehensive hub for every facet of your business, seamlessly connecting your content, marketing initiatives, and products to provide a unified experience that lets you focus on expanding your business instead of dealing with technical hurdles. Showcase your products with exceptional tools that allow customers to effortlessly browse, personalize options, and finalize purchases. Whether you’re offering courses, coaching services, membership platforms, podcasts, newsletters, or community sites, transform your ideas into a refined online presence. Our Clixlo snapshots facilitate a swift transition from concept to launch, saving you precious time. Effortlessly manage invoices, subscriptions, and both online and in-person payments while getting established and linked to your bank account in just minutes, allowing you to start without delay. By embracing the ease of our platform, you can watch your business thrive and reach new heights of success. Take the first step towards realizing your dreams today!

Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner. The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.

Zoho SalesIQ serves as a comprehensive platform for customer engagement, live chat, and analytics, bringing together the most effective features to enhance user experience and stimulate business growth. By integrating marketing, sales, and customer support initiatives, it facilitates meaningful interactions with prospects, paving the way for productive conversations. Designed to cater to both B2B and B2C enterprises of any size, SalesIQ includes a variety of features such as integrated audio calling, screen sharing, detailed visitor insights, lead identification, a user-friendly drag-and-drop bot creator, and an AI-powered chatbot that streamlines customer interaction. With a reputation for reliability, it is utilized by over 450,000 organizations, including well-known names like Mahindra Group, Renault, IIFL, Suzuki, Zee5, Fluitec, and Borner Corp., all of whom leverage the platform to engage with customers throughout their entire journey. Moreover, our live chat solution starts at no cost, allowing businesses to scale effortlessly while minimizing expenses. This flexibility ensures that companies can enhance their customer service capabilities without compromising their budget.

The future of marketing is being transformed by AI, and the Metigy platform stands out as a unique solution that offers intelligent recommendations designed to enhance the quality of your content, tailor your advertising strategy, and boost your business outcomes. Users of Metigy have reported a remarkable increase in conversions, achieving a growth rate of 2-3 times each quarter. Developed by individuals who understand the challenges faced by marketers, Metigy aims to make marketing an enjoyable endeavor rather than a tedious chore. By automating repetitive tasks, we empower you to concentrate on impactful actions that truly benefit your business. Our approach goes beyond surface-level metrics, utilizing comprehensive data analysis to fuel our insights engine. Instead of relying on traditional vanity metrics, you can grasp the real significance of conversion rates and overall performance. Ditch the static dashboards and leverage the dynamic potential of AI-driven insights to see tangible results through a tailored feed of strategic ideas and opportunities designed specifically for your enterprise. This innovative approach ensures you're not just keeping pace with the market, but leading it.

Easily attract new customers and boost your sales with our innovative marketing platform designed to scale your business, supported by a dedicated team of professionals who handle the workload for you. Join countless businesses that rely on our marketing solutions every day, utilizing comprehensive tools tailored for developing online campaigns that drive sales and capture leads. In addition, you can assemble your personalized Marketing Team, which includes skilled copywriters, Google Ads specialists, designers, video editors, and SEO experts, all collaboratively focused on achieving your business objectives. Our website builder stands out as the ultimate solution for small businesses, offering robust marketing features that enable you to design a site that not only garners more attention but also effectively converts visitors into customers. With the right tools and support, your business can thrive in the competitive online landscape.

We empower your marketing teams to quickly generate realistic 3D models of your products in just a matter of minutes. Create stunning visuals for your offerings and showcase them in various settings of your choice. Revitalize your digital marketing imagery and elevate your social media content strategies. Display your products in a unique way with engaging video and photo packshots that capture attention. As we explore augmented, mixed, and virtual realities, an expansive array of opportunities presents itself. Omi aims to lead in this domain and create the most cutting-edge 3D marketing technologies, both in real life and virtual environments. Omi is an intuitive platform that enables brands to convert their products into photorealistic 3D representations, embed them into 3D-enhanced templates, and create visuals and augmented reality experiences, all without the need for technical know-how, in a timely and cost-effective manner. Our team operates from a vibrant office located in the République district of Paris, and while some team members work remotely, we also have a presence in the UK and Germany. This combination of on-site and remote collaboration fosters an energetic work atmosphere that promotes both innovation and creativity, encouraging us to push boundaries and explore new ideas. Ultimately, our mission is to revolutionize the way brands connect with their audiences through immersive and visually striking content.

HomeZada is an innovative online platform and application designed to help homeowners effectively manage their most significant asset and expense—their home. This secure, cloud-based solution enables users to monitor their home inventory, oversee various home projects, and gain insights into the overall costs of homeownership. Additionally, it serves as a valuable resource for service providers in sectors such as insurance, mortgages, real estate, and home construction, aiding them in maintaining relationships with current clients while also drawing in new ones. Through its comprehensive features, HomeZada empowers homeowners to make informed decisions regarding their properties.