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What is AdMetr?
AdMetr serves as a digital ad verification tool tailored for advertisers seeking to oversee their marketing initiatives across multiple platforms, including websites, mobile apps, and connected television. The platform collects information on impressions, clicks, and conversions via campaign pixels or optional creative integrations, classifying this data into traffic categories such as CLEAN, SIVT, or GIVT. With a user-friendly interface, AdMetr provides real-time reporting, enabling users to analyze detailed metrics segmented by campaign, domain, placement, environment, and other pertinent criteria, while also offering data export capabilities in CSV format. Furthermore, it evaluates crucial performance indicators, including viewability, reach, frequency, video completion rates, clicks, conversions, and post-view conversions. By employing behavioral analysis alongside sophisticated machine-learning algorithms, the platform proficiently identifies automated traffic, fraudulent activities, click injection, domain spoofing, ghost sites, and various other anomalies in traffic. Advertisers can commence their journey by integrating a pixel into an ongoing campaign, with the possibility of advancing their configurations through more complex creative or JavaScript integrations as their requirements change. This adaptability allows advertisers to align their verification strategies with the evolving challenges of contemporary digital advertising, ensuring they are well-equipped to navigate the intricacies of the advertising ecosystem. As a result, AdMetr empowers advertisers to maintain transparency and trust in their digital campaigns.
What is ADEX?
ADEX is a comprehensive platform that focuses on fighting ad fraud and invalid traffic (IVT), catering to the needs of advertisers, ad networks, performance marketers, and publishers. It boasts the capability to process and analyze over 2 million traffic events per minute, assessing each event in real time and classifying them into three categories: Good, Warning, or Alert.
Its notable features include:
- Detection of various types of invalid traffic, such as bots, click farms, data center IPs, and device emulators
- Automatic rerouting of questionable traffic away from designated landing pages
- A dynamic dashboard that offers sophisticated filtering options alongside blacklisting functionalities
- A customizable report generation tool that assists in challenging charges imposed by traffic providers
- Seamless integration options through JS Tag, Redirect, and iFrame, which streamline the setup process without requiring an engineering team
ADEX is IAB TCF certified, a proud member of IAB Hellas, and appears on the Google Vendors List. Furthermore, it was honored with the Cyber Security Excellence Awards in 2025, highlighting its dedication to outstanding cybersecurity practices. With its extensive array of features, ADEX equips users with the necessary tools to effectively protect their advertising investments while navigating the complexities of digital marketing. This robust platform not only enhances the security of ad campaigns but also fosters a transparent advertising ecosystem.
Media
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Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
API Availability
Pricing Information
Pricing depends on campaign scope and integration level. A pilot is included in the contracted service price and is not sold separately.
Pricing Information
Tires selected after account registration
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Not specified
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Company Facts
Organization Name
TRAFFIC JAM
Date Founded
2025
Company Location
Armenia
Company Website
admetr.io
Company Facts
Organization Name
ADEX
Company Location
Cyprus
Company Website
adex.com
Categories and Features
Ad Fraud Detection
Not specified
Categories and Features
Ad Fraud Detection
Not specified
Click Fraud
Not specified