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What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

What is Adctv?

Advertising on connected TVs is crucial for any multi-channel marketing strategy, whether aimed at a specific brand, an advertising agency, or a combination of both. By utilizing innovative and captivating OTT/CTV advertisements, you can connect with a broader audience and optimize your digital advertising investment. To schedule a demonstration, please provide your contact information, and one of our representatives will reach out to guide you through the features of Adctv. They will work closely with you to develop a tailored plan that aligns with your objectives and requirements. You'll enjoy comprehensive assistance while establishing your Adctv account, ensuring a smooth onboarding experience. Embark on the path to improved ROI and audience engagement by designing, launching, and analyzing dynamic advertisements within the CTV and OTT landscapes. By leveraging these platforms, you'll not only enhance your marketing strategy but also gain valuable insights into viewer behavior and preferences.

Media

Media

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

Integrations Supported

Google Ads

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Adctv doesn't require a minimum monthly spend commitment, unlike the majority of our competitors. You are able to access the platform for free, with no risk and you will be charged a CPM based on impression volume utilization.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Company Facts

Organization Name

Adctv

Date Founded

2022

Company Location

United States

Company Website

www.adctv.com

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

Ad Makers

Not specified

Advertising

Not specified

Creative Management

Billing & Invoicing
Collaboration
Project Management
Task Management

CTV & OTT Advertising

Not specified

OTT

API Access
Video Hosting/Storage

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Design Ads
Display Advertising
Reporting / Analytics

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