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What is Adobe Experience Platform?

Harness the power of your data in real-time with the Experience Platform, which acts as the foundation of Experience Cloud products while integrating both Adobe and non-Adobe data to create detailed customer profiles that update instantaneously. This platform incorporates AI-driven insights, enabling you to provide customized experiences across multiple channels. By consolidating information from various sources, you can develop and enhance dynamic customer profiles that mirror real-time interactions and preferences. Streamline data analysis with standardized XDMs, and uphold data integrity through robust validation techniques. Utilize your real-time customer profiles to launch tailored experiences, and leverage our evolving identity graphs to activate these profiles on various devices and platforms. The Experience Platform also offers a robust suite of application services that empower you to assess customer interactions across channels from a single dashboard. Moreover, you can facilitate instant personalization through real-time customer profiles and design unique journeys that adapt to customer behaviors, ultimately resulting in a more engaging experience. This comprehensive strategy not only boosts customer satisfaction but also leads to improved outcomes for your business, fostering a deeper connection between the brand and its audience. As you explore the capabilities of the Experience Platform, you will find new opportunities for growth and innovation in your customer engagement efforts.

What is Actito?

Elevate the experiences of your customers and prospects at every stage of their journey by leveraging Actito's Activation Platform. Equipped with real-time personalization features and omnichannel marketing automation, Actito allows you to deliver the ideal message at just the right time and through the most suitable channels, ultimately enhancing conversion rates and fostering revenue growth. Consolidate all your data sources into a single, centralized repository to refine your engagement strategies while remaining compliant with GDPR regulations. Tailor your communications by using customers' names and providing them with personalized offers that are relevant and timely. The advanced Actito data model enables you to respond to customer preferences in a precise, intuitive manner, ensuring that interactions align with their chosen communication methods. Create bespoke marketing campaigns that address the individual needs of each customer, maintaining a continuous dialogue throughout your relationship. Don't hesitate to explore innovative ideas and launch imaginative campaigns that send a direct and personalized message at the most advantageous times. By adopting this approach, you will not only capture your audience's attention more effectively but also cultivate enduring loyalty and satisfaction that will benefit your brand in the long run. This commitment to understanding and responding to customer needs will set your business apart in a competitive landscape.

Media

Media

Integrations Supported

Adobe Analytics
Adobe Audience Manager
Adobe Brand Concierge
Adobe Customer Journey Analytics
Adobe Experience Platform Agent Orchestrator
Adobe Journey Optimizer
Adobe Launch
Adobe Photoshop Lightroom Classic
Adobe Target
Databricks
Forsta
GrowthBook
Immerss Live Commerce
Ketch
RIVN

Integrations Supported

Commanders Act
FuseCommander
Qlik Application Automation
TrustCommander
iRaiser

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$500.00/month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/experience-platform/adobe-experience-platform.html

Company Facts

Organization Name

Actito

Date Founded

2000

Company Location

Belgium

Company Website

www.actito.com

Categories and Features

Categories and Features

Email Marketing

Not specified

Marketing

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Website Visitor Tracking

Personalization

Not specified

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