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What is Argus by MINT?

MINT's Argus serves as an all-encompassing tool tailored for media accountability and analytics, specifically targeting marketing, procurement, and media teams. The platform meticulously evaluates media buying effectiveness at the placement level, ensuring it meets deal commitments and volume guarantees while presenting collaborative dashboards for monitoring expenditure and delivery metrics. Furthermore, Argus continuously benchmarks and provides cross-account analytics, allowing teams to identify ineffective placements, assess results, reallocate budgets, and address challenges in real-time during live campaigns. It also simplifies the management of proof points and market insights, thereby aiding in effective pricing and negotiation strategies. MINT emphasizes that Argus can manage portfolios spanning up to five markets each year, offering tailored access and integration with various source systems. By leveraging Argus, organizations can gain ongoing visibility into media expenses, quality, and compliance, transcending the typical confines of post-campaign evaluations. This forward-thinking methodology not only cultivates more informed decision-making but also significantly boosts the efficacy of overall media strategies, ultimately leading to improved campaign outcomes. In an ever-evolving media landscape, the adaptability and robustness of Argus will prove invaluable for teams striving for excellence in their media operations.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

No images available

Media

Integrations Supported

MINT

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

API Availability

API Availability

Pricing Information

$198K
$198,000 for full portfolio coverage across up to five markets per year.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

MINT

Date Founded

2014

Company Location

Italy

Company Website

www.mint.ai/argus-by-mint

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Media Buying

Not specified

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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