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What is Atom?

Leveraging our sophisticated Point of Interest (POI) management techniques alongside a hyperlocal toolkit for swift targeting, EQ proudly presents GeoCohorts, a groundbreaking approach that prioritizes user privacy while enabling large-scale aggregation and targeting. Regardless of the market segment you wish to reach, Atom is tailored to meet all of your programmatic media buying needs. While hyperlocal targeting has been around for some time, successfully achieving precision across a wide scale and deriving valuable insights for campaigns has often been neglected in favor of broader categories defined by generic radii. Atom boasts a meticulously curated, global POI database that permits users to identify the exact locations they wish to engage. Whether the focus is on an expansive worldwide franchise or a small local coffee shop, Atom merges customized polygon mapping with comprehensive location-based analytics, allowing hyperlocal marketers to engage with their target audience at the most opportune times while obtaining essential insights for fine-tuning campaigns or enhancing overall business strategies. This fresh approach not only empowers marketers to tackle the intricacies of contemporary advertising with improved efficacy and transparency, but it also positions them to make informed decisions that drive success in their initiatives. Ultimately, the combination of these tools paves the way for a more strategic and impactful marketing landscape.

What is AccountBase?

AccountBase, a subsidiary of GroupM, presents a cutting-edge technology platform that is IP-based and tailored for the management of programmatic B2B strategies and solutions. This platform empowers companies to engage with influential decision-makers at specific accounts in the most effective and timely contexts. Through the use of Programmatic B2B, organizations can harness both media and technology to forge strong connections with their clients. Being part of GroupM, the world's largest entity in media purchasing and technology, AccountBase emphasizes its media agnostic approach, enabling clients to connect with premium media platforms that align with their goals rather than the company's own preferences. By implementing sophisticated tactics such as page-level keyword targeting, niche industry media, and AI-driven behavioral triggers, companies can significantly boost their outreach within the right contexts. Furthermore, AccountBase provides essential tools for tracking and optimizing campaigns by pinpointing accounts that show intent, comprehending relevant content, and identifying key areas for enhancing sales initiatives. The platform adeptly manages engagement with various stakeholders, addressing the challenges of non-linear sales processes while overcoming privacy, CRM, and email restrictions to maintain a unified marketing and sales strategy. By doing so, it ensures that businesses concentrate on the most promising accounts, ultimately driving superior outcomes in their development efforts. Enhancing engagement strategies not only broadens the audience reach but also contributes to stronger relationships built on understanding client needs.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

EQ Works

Date Founded

1994

Company Location

Canada

Company Website

www.eqworks.com/platforms/atom/

Company Facts

Organization Name

AccountBase

Date Founded

2018

Company Location

Denmark

Company Website

www.accountbase.com

Categories and Features

Market Intelligence

Not specified

Media Buying

Not specified

Categories and Features

Media Buying

Not specified

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