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What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

What is Accord?

Modern consumers are increasingly inclined to assess options on their own, valuing flexibility and self-service even when it comes to their most critical purchases. The intricacies of the purchasing journey are vast, filled with numerous choices to weigh, various stakeholders to coordinate with, and multiple obstacles to navigate. Frequently, the standard sales process does not align with the actual experiences of buyers; they are not looking to be scrutinized but are instead focused on uncovering solutions to their issues. It is vital to work alongside prospects and clients to prevent missed opportunities, onboarding delays, and unfulfilled revenue expectations. To tackle these hurdles effectively, it is important to create a cohesive sales and success framework that encourages collaboration with customers. By adopting proven strategies, templates, and practices utilized by many thriving startups, organizations can refine their sales methodologies. Furthermore, partnering with specialized sales experts can assist in customizing these approaches to meet particular requirements. Ultimately, building a culture of mutual accountability and transparent communication about next steps, key milestones, timelines, and overarching business objectives can greatly enhance customer interaction and drive successful outcomes. This collaborative mindset not only empowers customers but also streamlines the sales process, leading to a more efficient and effective approach in achieving business goals. Consequently, organizations that prioritize this model are likely to see improved relationships with clients and heightened satisfaction levels.

Media

Media

Integrations Supported

Google Workspace
Slack
Microsoft 365
Okta
Outreach
Reduct
Shift
Tableau
Vonage Contact Center

Integrations Supported

Google Workspace
Slack
Docusign
Gmail
Gong
HubSpot CRM
Salesforce
Zapier

API Availability

API Availability

Has API

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Pricing Information

$99 per user per month
+ Platform Fee
Billed annually
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Company Facts

Organization Name

Accord

Date Founded

2019

Company Location

United States

Company Website

inaccord.com

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

Categories and Features

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