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What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

What is Appendment?

Appendment is a cutting-edge sales intelligence platform driven by artificial intelligence, transforming the operations of sales teams. Our unique three-phase methodology enhances effectiveness across every stage of the sales process. In the initial pre-call phase, our Show-Up Engine provides comprehensive insights into your prospects prior to making contact. By leveraging over 50 distinct data points for each individual—including credit scores, estimated earnings, asset information, demographics, and background checks—you can craft personalized invitation sequences and align pertinent testimonials specific to each prospect's situation, thereby significantly increasing your appointment rates. During the actual call, our SalesPilot AI Coaching system offers real-time assistance, functioning as a knowledgeable aide while maintaining the essential human touch. It utilizes data from your most successful calls, battlecards, and product information to furnish swift answers to inquiries about pricing, technical difficulties, and handling objections. This coaching is tailored not only to the particular prospect but also considers the specific strengths and areas for improvement of each sales representative, leading to more productive sales conversations. By doing so, Appendment not only streamlines the sales process but also cultivates ongoing growth and skill development within the sales team, empowering them to achieve greater success.

Media

Media

No images available

Integrations Supported

Google Workspace
Microsoft 365
Okta
Outreach
Reduct
Shift
Slack
Tableau
Vonage Contact Center

Integrations Supported

API Availability

API Availability

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Company Facts

Organization Name

Appendment

Date Founded

2025

Company Location

United States

Company Website

appendment.com

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

Categories and Features

AI Sales Tools

Not specified

Sales Intelligence

Not specified

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