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What is Bïrch?

Enterprise-grade ad automation for Meta, TikTok, Snapchat, and Google: Bïrch's rules engine handles pausing, scaling, and budget shifts on conditions you define, with every decision fully readable, before and after it runs. AI that reads and proposes: Birch AI flags gaps and growth opportunities across your connected accounts and proposes changes — the decision always stays with you. Query your ad automation data via MCP from the AI tool you already trust. Google Drive to ad-ready in one step: Stage turns your creative library into Meta ads ready for review, so testing at volume doesn't mean manual re-uploads. Built for in-house teams running high ad spend across many accounts and agencies managing several client accounts, with enterprise-grade scalability and real people behind support.

What is AdEspresso?

Maximizing the effectiveness of each dollar spent in a social media advertising campaign can be quite challenging. Determining the right budget is crucial, as is pinpointing your target audience, and it’s essential to evaluate whether your advertising spend is yielding the best possible returns. To help you seamlessly incorporate social media advertising into your broader marketing efforts, we have created an extensive Social Ads Toolkit in partnership with AdEspresso, which is aimed at enabling the development of impactful social ads, optimizing your advertising budget, and boosting lead generation on social platforms. This toolkit includes valuable insights on how to turn social media into a robust lead generation engine while also assessing the success of your lead acquisition tactics. Furthermore, it provides instructions on executing budget-conscious yet effective social media advertising campaigns, drawing on data from your organic social media efforts to guide your paid advertising strategies. For those looking for innovative ideas for their ads, this toolkit also includes over 600 carefully selected Facebook ad examples to inspire your next social advertising campaign, ensuring that you have a wealth of creative resources at your fingertips. This comprehensive approach not only enhances your ad performance but also supports your overall marketing goals.

Media

Media

Integrations Supported

Facebook
Instagram
X (Twitter)
AppsFlyer
Facebook Ads
Google Ads
Google Analytics
Google Sheets
Google Shopping
Instagram Ads
LinkedIn
Meta Ads
Pinterest
Shift
Snapchat
Snapchat Ads
TikTok
TikTok Ads
Wicked Reports
YouTube

Integrations Supported

Facebook
Instagram
X (Twitter)
AppsFlyer
Facebook Ads
Google Ads
Google Analytics
Google Sheets
Google Shopping
Instagram Ads
LinkedIn
Meta Ads
Pinterest
Shift
Snapchat
Snapchat Ads
TikTok
TikTok Ads
Wicked Reports
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$99.00 per month
Standard plans range from $99 to $1799 per month. Annual plans come with a discount. Custom plans are offered for enterprise.
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Bïrch

Date Founded

2016

Company Location

United States

Company Website

bir.ch/

Company Facts

Organization Name

Hootsuite Media

Date Founded

2008

Company Location

Canada

Company Website

hootsuite.com

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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