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What is Bïrch?

Enterprise-grade ad automation for Meta, TikTok, Snapchat, and Google: Bïrch's rules engine handles pausing, scaling, and budget shifts on conditions you define, with every decision fully readable, before and after it runs. AI that reads and proposes: Birch AI flags gaps and growth opportunities across your connected accounts and proposes changes — the decision always stays with you. Query your ad automation data via MCP from the AI tool you already trust. Google Drive to ad-ready in one step: Stage turns your creative library into Meta ads ready for review, so testing at volume doesn't mean manual re-uploads. Built for in-house teams running high ad spend across many accounts and agencies managing several client accounts, with enterprise-grade scalability and real people behind support.

What is Adfynx?

Adfynx is an innovative platform for advertising analytics and optimization that utilizes artificial intelligence to connect effortlessly with your Meta ad account, enabling automatic evaluation of campaign performance and simplifying complex metrics into clear, actionable insights without the hassle of managing spreadsheets or dashboards. The platform includes an AI chat assistant that allows users to inquire about their Meta campaigns in everyday language, addressing factors such as ROAS, CPA, spending trends, and the success of creative assets, while delivering comprehensive explanations alongside verified data and personalized suggestions on strategies to implement, improve, or eliminate. Additionally, it features a unified real-time dashboard that presents essential performance metrics—such as ROAS, CPA, CPC, conversions, and total spending—across all accounts, with options for custom filters, trend graphs, alerts for irregularities, and convenient one-click report generation. In addition to providing conversational insights, Adfynx helps pinpoint underperforming creatives, placements, and target demographics, uncovers budget inefficiencies, and produces valuable AI-driven reports aimed at refining advertising strategies. Users can further utilize these insights to guide their decisions on future campaign modifications and the allocation of resources, ensuring a more effective advertising approach. Ultimately, Adfynx empowers marketers with the tools they need to optimize their advertising efforts continuously.

Media

Media

Integrations Supported

Facebook Ads
Meta Ads
AppsFlyer
Facebook
Google Ads
Google Analytics
Google Sheets
Hyros
Instagram
Instagram Ads
Slack
Snapchat
Snapchat Ads
TikTok
TikTok Ads
Wicked Reports
X (Twitter)

Integrations Supported

Facebook Ads
Meta Ads
AppsFlyer
Facebook
Google Ads
Google Analytics
Google Sheets
Hyros
Instagram
Instagram Ads
Slack
Snapchat
Snapchat Ads
TikTok
TikTok Ads
Wicked Reports
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$99.00 per month
Standard plans range from $99 to $1799 per month. Annual plans come with a discount. Custom plans are offered for enterprise.
Free Version
Free Trial Offered?

Pricing Information

$19 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Bïrch

Date Founded

2016

Company Location

United States

Company Website

bir.ch/

Company Facts

Organization Name

Adfynx

Date Founded

2024

Company Location

United States

Company Website

www.adfynx.com

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

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