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What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

What is Accenture Cloud Trade Promotion Management?

The rise of global competition has posed significant challenges for companies striving to succeed in today’s market environment. In order to improve sales effectiveness, businesses are now prioritizing deeper engagement with customers, channels, shoppers, and consumers alike. Historically, firms in the consumer product industry have encountered an overwhelming array of solutions aimed at optimizing their front office functions. To address this issue, Accenture and Salesforce are collaborating to develop a comprehensive engagement platform that integrates Salesforce’s strengths with Accenture’s extensive knowledge in the consumer goods field. By leveraging Accenture Cloud Trade Promotion Management, businesses can effectively plan and implement promotional strategies while gaining valuable insights into their trade investments and profitability metrics. Furthermore, Accenture Cloud Retail Execution empowers management and field sales personnel to carry out more accurate and compliant promotional initiatives, thereby enhancing outcomes in a fiercely competitive market. This integrated strategy not only simplifies operational processes but also significantly improves the customer journey, fostering greater loyalty and satisfaction among consumers. In turn, this approach may lead to increased market share and sustained growth for participating businesses.

Media

Media

Integrations Supported

Arbortext
CipherTrust Data Security Platform
Cloudsquare Credit
Consensus Harmony
Effecta
Graphite Studio
Informatica Persistent Data Masking
Ionic Machina
Lative
Nutanix AOS Storage
OpenText Core Content Management
OpenText Core Share
OpenText Web Site Management
OpenText ZENworks Full Disk Encryption
PTC WebShip
Splunk User Behavior Analytics
StereoLOGIC
purpose.jobs

Integrations Supported

Arbortext
CipherTrust Data Security Platform
Cloudsquare Credit
Consensus Harmony
Effecta
Graphite Studio
Informatica Persistent Data Masking
Ionic Machina
Lative
Nutanix AOS Storage
OpenText Core Content Management
OpenText Core Share
OpenText Web Site Management
OpenText ZENworks Full Disk Encryption
PTC WebShip
Splunk User Behavior Analytics
StereoLOGIC
purpose.jobs

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$120 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Company Facts

Organization Name

Salesforce AppExchange

Company Location

United States

Company Website

www.accenture.com/us-en/services/cloud/cloud-solutions

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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