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What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

What is Antera Advance?

Antera’s Advance™ is a cloud-based software specifically designed to meet the operational needs of companies in the promotional products sector, including award suppliers, decorated apparel manufacturers, and promotional product distributors and printers. This robust business management system (BMS) enhances workflow efficiency, enabling companies to achieve more in less time while increasing customer satisfaction. By adopting promostandards, our software allows for immediate comparison and evaluation of promotional products, which greatly improves usability and information access for distributors. Enhance your customer relationships and foster business growth with our all-inclusive customer relationship management (CRM) system, which allows organizations to effortlessly store, manage, and retrieve customer information from a single, centralized hub. Moreover, our solution streamlines order processing, effectively minimizing manual tasks and eliminating unnecessary duplications, resulting in a more efficient and productive operation overall. With Antera’s Advance™, companies can truly concentrate on their primary goal: delivering exceptional service to their clients while also being equipped to adapt to industry changes swiftly.

Media

Media

Integrations Supported

Integrations Supported

Authorize.Net
Avalara
BigCommerce
CardConnect
Constant Contact
Demand Sage
ESP Online
Magento
Mailchimp
Microsoft Dynamics 365
PayPal
PrintUI
QuickBooks Online
ShipStation
Shopify
SyncApps
TaxJar
Xero

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Company Facts

Organization Name

Antera

Company Location

United States

Company Website

anterasoftware.com

Categories and Features

Brand Management

Not specified

Category Management

Not specified

Trade Promotion Management

Competitor Analysis

Categories and Features

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