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Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.
What is BERA?
Traditional quarterly reports and brand tracking merely reflect past performance and offer little insight into the future. Fortunately, there is now a more effective method for customers to grasp their motivations and feelings, enabling them to convert this understanding into strategic business decisions. Imagine the difference between using conventional paper maps and a GPS navigation system like Waze; while both can guide you, only the latter prevents you from retracing your steps. This is the advantage BERA offers. By utilizing BERA, you can maintain a forward-looking perspective rather than being mired in past data. The platform merges marketing insights with financial analysis to deliver a thorough and nuanced overview of your company, allowing business leaders to access real-time key performance indicators across various audiences, categories, and broader contexts through our innovative causal algorithm. BERA empowers leaders with actionable insights and predictive analytics, paving the way for decisions that enhance brand performance and drive overall business success. In a world where staying ahead of the competition is paramount, BERA is the tool that enables you to do just that.
Integrations Supported
Voxpopme
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Cognizant
Date Founded
1994
Company Location
United States
Company Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Company Facts
Organization Name
BERA
Date Founded
2013
Company Location
United States
Company Website
bera.ai/
Categories and Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Categories and Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis