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What is CWS Platform?

The CWS Platform operates as a cloud-driven B2B commerce solution specifically designed for manufacturers, distributors, and wholesalers, enabling the efficient oversight of negotiated pricing, customer credit, delivery terms, and product choices. By incorporating buyer self-service options, tools for sales representatives, and marketplace functionalities, it empowers buyers to navigate catalogs, confirm prices and stock availability, and place orders with ease. At the same time, sales teams have the ability to monitor customer accounts, manage quotes, and customize shopping carts to meet specific needs. The platform effectively connects with ERP systems through APIs and webhooks, ensuring that product information, inventory levels, customer data, pricing frameworks, and order information remain synchronized. It also features customizable rules to support discounts, approval workflows, and diverse commercial terms. Furthermore, optional AI-driven agents enhance various aspects of workflows, including sales, procurement, merchandising, catalog improvement, and inventory management. Organizations can harness this adaptable platform for digital B2B transactions, assisted selling, and engagement within multi-seller marketplaces, leading to more streamlined sales operations. This holistic strategy not only boosts operational efficiency but also fosters a cohesive experience across multiple sales channels, thereby significantly elevating customer satisfaction. As businesses continue to evolve, the CWS Platform stands ready to adapt to their changing needs, ensuring sustained growth and success.

What is CTRL Commerce?

CTRL Commerce is a cloud-based B2B sales, CRM, and ecommerce platform built to help growing businesses manage complexity with more clarity. The platform is designed for companies that need to connect sales, operations, finance, customer service, product management, and customer-facing workflows in one scalable system. CTRL Commerce integrates with existing ERP systems, allowing businesses to synchronize data, reduce delays, and avoid the inefficiencies that come from disconnected tools. It gives teams real-time visibility into customers, orders, pricing, catalogues, invoices, credit, risk, and performance across every touchpoint. The platform supports B2B ecommerce, CRM, digital marketing, merchandising, personalization, customer service, customer insights, sales team management, sales orders, and reporting. It also includes B2B-specific tools for dynamic pricing, catalogue management, product information management, customer account management, invoicing, credit control, and risk management. CTRL Commerce helps automate manual tasks, streamline internal workflows, and reduce the need for teams to move between multiple systems to complete everyday work. Sales teams can manage accounts, orders, customer relationships, and pricing with better context, while finance teams can monitor invoicing, credit, and risk more effectively. Operations and product teams can use the platform to maintain accurate catalogue and product data, support merchandising, and keep customer-facing information aligned. The AI-driven capabilities help teams make faster decisions, personalize experiences, and improve efficiency across the B2B commerce lifecycle. By bringing ecommerce, CRM, ERP integration, sales management, finance controls, and customer insights into one platform, CTRL Commerce gives B2B companies a clearer path to growth.

Media

Media

Integrations Supported

Model Context Protocol (MCP)
TOTVS ERP

Integrations Supported

API Availability

Has API

API Availability

Has API

Pricing Information

The Core is a fixed SaaS subscription. AI Agents are billed by action using AI Credits. A configurable take rate applies only to marketplace operations. Subscription proposals are tailored to the operation and maturity stage.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

CWS Platform

Date Founded

2012

Company Location

Brazil

Company Website

www.cws-platform.com/en/

Company Facts

Organization Name

CTRL Commerce

Date Founded

1999

Company Location

United Kingdom

Company Website

ctrl-commerce.com

Categories and Features

B2B eCommerce

Not specified

Categories and Features

B2B eCommerce

Not specified

CRM

Not specified

Distribution

Not specified

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