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What is CallRoot?

Seamlessly integrate features like dynamic number insertion, call recording, call heatmaps, SMS workflows, keyword attribution, and CRM integrations within minutes. CallRoot equips your marketing team to implement campaigns efficiently, track performance, and achieve outstanding outcomes. By dynamically inserting tracking phone numbers on your website, you gain the ability to analyze different call sources and identify the keywords that drive them. Build a pool of numbers, allowing CallRoot to manage dynamic insertion and tracking automatically on your behalf. This enables you to assess and record phone call conversions across both offline and online marketing channels, including PPC keywords, with ease. With access to detailed call analytics, you can effortlessly download reports from an intuitive tracking dashboard designed for user convenience. Furthermore, you can procure local phone numbers to better monitor incoming calls from visitors to your website, significantly improving your chances of connecting with prospective customers. Such thorough tracking empowers you to refine your marketing strategies based on actionable data insights, ultimately enhancing your campaign's effectiveness and reach. By leveraging these tools, your team can make more informed decisions and foster stronger customer relationships.

What is AvidTrak?

AvidTrak is the go-to call tracking solution for advertisers across Search, Display, and Print mediums, designed to address the offline conversion tracking challenges faced by clients. Leveraging our extensive knowledge in PPC and online advertising, we provide a call tracking system that is ideal for industry professionals. With AvidTrak's tracking numbers and software, users can trace phone calls back to various marketing channels, including search, social media, display, and print advertising. By utilizing your own numbers and minutes, our Enterprise Call Tracking feature allows you to significantly reduce call tracking expenses. Additionally, our Dynamic Phone Number Insertion feature enables you to pinpoint which PPC keywords are driving the most phone leads. The Conversion Path Report is another valuable tool that reveals the web pages that resonate most with your audience, leading to increased calls. Furthermore, our system allows you to record calls and access them from any device, ensuring you never miss important insights. Ultimately, AvidTrak equips advertisers with comprehensive tools to optimize their marketing efforts.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

$49 per month

Pricing Information

Free Trial with $20 credit, no credit card required..
Usage fee of $2.00 per Phone Number and 6 cents per local minute and 7 cents per toll free minute. Volume discounts available.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

CallRoot

Date Founded

2017

Company Location

United States

Company Website

callroot.com

Company Facts

Organization Name

AvidTrak

Date Founded

2009

Company Location

United States

Company Website

avidtrak.com

Categories and Features

Call Tracking

CRM
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

Categories and Features

Call Center

Not specified

Call Recording

Not specified

Call Tracking

Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

Conversion Tracking

Not specified

Landing Page

A/B Testing
Analytics

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Scoring
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

SMS Marketing

2-Way Messaging
Mass Texting
Scheduled Messaging

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