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What is Calypsus?

Transform your approach to digital marketing analytics like never before. Are you fed up with the monotonous chore of gathering data from multiple advertising platforms? We have the perfect solution for you. Crafted by marketing experts who aimed to create a better alternative to existing solutions, our tool takes away the complexity of handling complicated queries in spreadsheets. With our real-time synchronization feature, your reports remain perpetually up-to-date. Integrate your data effortlessly within Calypsus and easily export it to your favorite applications. Our dedicated team of true digital marketing experts is on hand to answer any questions you might have. Seamlessly connect your preferred online advertising platforms, including Facebook, Instagram, YouTube, Google Ads, Google Analytics, and LinkedIn, all with a single click. Merge specific advertising metrics, such as spending data, with any Google Analytics metrics for the holistic closed-loop reporting you’ve always envisioned. You can organize your data across different channels by dimensions like country, customer segment, marketing campaign, or profit margin. We will showcase this information through comprehensive reports and engaging visualizations to facilitate your understanding and enhance your marketing performance. Embrace the advantages of efficient data analysis and elevate your marketing strategies to unprecedented levels. By leveraging our tool, you will gain insights that drive impactful decisions and future growth opportunities.

What is Alfa-Track?

Alfa Track offers a comprehensive web analytics platform that leverages email tracking to collect essential data. Tracking can be sourced from various avenues such as ads, banners, affiliate links, and results from search engines. By incorporating mail aliases along with telephony forwarding, the service ensures that all incoming communications are handled smoothly. This advanced solution allows you to gather crucial insights about clients, including details such as their browser type, geographical location, pages they visit, advertising sources, search terms, and other pertinent information. Over time, the amassed data will serve as a powerful tool for guiding your decisions on the optimal allocation of your advertising budget. With a focus on refining your approach based on these findings, you have the opportunity to significantly boost the effectiveness of your marketing efforts. Additionally, this data-driven strategy can help you identify emerging trends and adapt to changing consumer behaviors, further enhancing your overall success.

Media

Media

Integrations Supported

Google Analytics
Chatra
Facebook
Google Ads
Google Drive
Google Sheets
Instagram
Jira
Kommo
LinkedIn
Microsoft Excel
Slack
WordPress
YouTube
retailCRM

Integrations Supported

Google Analytics
Chatra
Facebook
Google Ads
Google Drive
Google Sheets
Instagram
Jira
Kommo
LinkedIn
Microsoft Excel
Slack
WordPress
YouTube
retailCRM

API Availability

Has API

API Availability

Has API

Pricing Information

$50 per month
Free Trial Offered?
Free Version

Pricing Information

$50 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Calypsus

Date Founded

2019

Company Location

Belgium

Company Website

calypsus.io

Company Facts

Organization Name

Alfa-Track

Date Founded

2016

Company Location

Russian Federation

Company Website

alfa-track.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

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