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What is CityScreen?

Arrange your media assets according to designated days, times, and preferred locations. By leveraging CityScreen, you can efficiently plan advertising initiatives, track their effectiveness, and implement real-time changes from any web browser around the world. Choose from top-tier hardware controllers available in the industry. Incorporate Programmatic media purchasing to refine your targeted advertising efforts further. Decide between cloud-based SAAS solutions or conventional on-premise server configurations. Manage a vast network of digital displays all from a single user account, using precise scheduling based on day, time, and location to guarantee your advertisements reach their intended audience. With these innovative tools and choices at your disposal, you can significantly enhance the effectiveness of your campaigns beyond what was previously possible, ensuring you stay ahead in a competitive landscape.

What is Argus by MINT?

MINT's Argus serves as an all-encompassing tool tailored for media accountability and analytics, specifically targeting marketing, procurement, and media teams. The platform meticulously evaluates media buying effectiveness at the placement level, ensuring it meets deal commitments and volume guarantees while presenting collaborative dashboards for monitoring expenditure and delivery metrics. Furthermore, Argus continuously benchmarks and provides cross-account analytics, allowing teams to identify ineffective placements, assess results, reallocate budgets, and address challenges in real-time during live campaigns. It also simplifies the management of proof points and market insights, thereby aiding in effective pricing and negotiation strategies. MINT emphasizes that Argus can manage portfolios spanning up to five markets each year, offering tailored access and integration with various source systems. By leveraging Argus, organizations can gain ongoing visibility into media expenses, quality, and compliance, transcending the typical confines of post-campaign evaluations. This forward-thinking methodology not only cultivates more informed decision-making but also significantly boosts the efficacy of overall media strategies, ultimately leading to improved campaign outcomes. In an ever-evolving media landscape, the adaptability and robustness of Argus will prove invaluable for teams striving for excellence in their media operations.

Media

Media

No images available

Integrations Supported

Integrations Supported

MINT

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$198K
$198,000 for full portfolio coverage across up to five markets per year.

Supported Platforms

SaaS
Android
Windows
Mac
On-Prem

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Online Training

Training Options

Not specified

Company Facts

Organization Name

CityScreen

Date Founded

2016

Company Location

Russia

Company Website

www.cityscreen.cloud

Company Facts

Organization Name

MINT

Date Founded

2014

Company Location

Italy

Company Website

www.mint.ai/argus-by-mint

Categories and Features

Digital Signage

Automatic Player Updates
Content Scheduling
Multi-Screen Support
Remote Display Management

Media Buying

Not specified

Categories and Features

Media Buying

Not specified

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