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What is Clay?

Clay is an AI-powered go-to-market platform designed to help organizations identify potential customers, enrich business data, and automate sales and marketing operations. The software combines a marketplace of more than 200 data providers with AI research agents and configurable workflow automation tools. Its prospecting capabilities enable users to identify companies and contacts based on attributes such as industry, employee count, job title, technology usage, and hiring activity. Waterfall enrichment searches multiple data sources to retrieve contact information, company details, and other business intelligence when individual providers have incomplete records. Claygent, the platform's AI research agent, can investigate websites, analyze company information, and collect custom data points that are not readily available through traditional databases. The platform supports account research, total addressable market identification, lead qualification, territory planning, and account-based marketing workflows. Its automation capabilities allow users to build processes for enriching inbound leads, scoring prospects, assigning sales representatives, and updating CRM records. Signal monitoring tools help teams identify relevant events such as employment changes, company growth, funding activity, and other developments that may indicate sales opportunities. Clay integrates with Salesforce, HubSpot, data warehouses, advertising platforms, and external applications through native integrations, APIs, and webhooks. The platform also provides audience management, outbound sequencing, advertising audience synchronization, and tools for creating personalized sales outreach. Its combination of data infrastructure, AI agents, and workflow orchestration enables revenue teams to manage prospect research, customer data maintenance, and campaign execution within a centralized environment.

What is Attio?

Attio is an AI-native CRM platform created for the next generation of go-to-market teams and revenue builders. It brings together workflows, automation, data, AI, and reporting into a single, powerful system of action. Businesses can automate sophisticated processes and maintain full control over their operations using Attio’s intelligent automation engine. The platform deploys AI agents to handle complex tasks such as prospecting, lead distribution, and data enrichment at scale. Attio’s adaptive data model is designed to mirror how each business actually works, offering unmatched flexibility. It seamlessly connects product, billing, communication, and customer data to form a real-time source of truth. Built-in reporting tools allow users to create deep, customizable insights in seconds rather than hours. Attio also accelerates setup by instantly syncing with email and calendar platforms. Designed for growth, it supports millions of customer records with ultra-low latency. Enterprise-grade security certifications ensure data protection and compliance as organizations scale. Trusted by thousands of companies globally, Attio supports businesses across startups, SMBs, and enterprises. Ultimately, Attio redefines CRM by combining intelligence, flexibility, and performance in one modern platform.

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Integrations Supported

Adapt

Airtable

Crono

Fibbler

Grok Bot

Odella

Slack

Snitcher

Tadata

Trellus

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Integrations Supported

Adapt

Airtable

Crono

Fibbler

Grok Bot

Odella

Slack

Snitcher

Tadata

Trellus

Show More Integrations

See All Integrations

API Availability

Has API

API Availability

Has API

Pricing Information

$185/month

Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.

Free Version

Free Trial Offered?