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What is ClickTrail?

ClickTrail is a GPL-2.0 licensed open-source attribution plugin designed for WordPress, which adeptly retains both first-touch and last-touch campaign contexts during user interactions across various activities, such as page views, dynamic forms, cached content, WooCommerce transactions, and authorized cross-domain actions. The plugin efficiently collects vital data, including UTMs, referrers, and key ad click identifiers, seamlessly integrating this information with submissions from popular form plugins like Contact Form 7, Fluent Forms, Gravity Forms, WPForms, Elementor Forms (Pro), and Ninja Forms. Furthermore, ClickTrail enhances attribution for WooCommerce orders and purchase events, captures browser dataLayer events, and comes equipped with features such as consent management, diagnostics, retry mechanisms, queue visibility, and an optional delivery pipeline for advanced tracking capabilities. Importantly, ClickTrail does not embed advertising pixels, which empowers site administrators to retain full control over their Google Tag Manager configurations and tags. This design choice allows website owners to customize their tracking setups to align with their unique requirements while prioritizing user privacy and data security. By offering such flexibility and a robust feature set, ClickTrail stands out as an invaluable tool for effective digital marketing efforts.

What is Airbridge?

Campaign attribution across web and mobile platforms emphasizes metrics that are centered on users, providing complete visibility over all channels and devices. Featuring tools for integrated measurement and campaign evaluation, this system allows users to customize their dashboard to display a wide range of measurement metrics. Airbridge facilitates in-depth assessments of marketing activities by analyzing several performance indicators, including user engagement, retention rates, uninstall percentages, impressions, costs, and generated revenue. The platform guarantees that conversions are properly linked to the relevant media, devices, and platforms. By employing both last-click attribution and advanced statistical multi-touch models, Airbridge enables marketers to navigate intricate, non-linear customer journeys, offering a nuanced analysis of how each campaign, channel, platform, and search term contributes to conversion rates. Users can define their own detection parameters with validation rules to ensure accurate measurements. Additionally, Airbridge effectively addresses the problem of excessive advertising costs due to ad fraud, allowing for more efficient allocation of marketing budgets. Overall, this all-encompassing strategy empowers marketers to base their decisions on data, ultimately improving the success of their campaigns and fostering growth within their businesses. By leveraging these insights, businesses can adapt their strategies to respond to market changes more effectively.

Media

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Media

Integrations Supported

WooCommerce
WordPress

Integrations Supported

Amplitude
Braze
Google Ads
MobileAction
WillBot
tvScientific

API Availability

API Availability

Has API

Pricing Information

Free
Free Version

Pricing Information

Prices based on daily active users

Supported Platforms

Not specified

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Vizuh OÜ

Company Website

www.funnelsheet.com/clicktrail

Company Facts

Organization Name

AB180

Date Founded

2015

Company Location

South Korea

Company Website

www.airbridge.io

Categories and Features

Marketing Attribution

Not specified

Categories and Features

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