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What is ClickTrail?

ClickTrail is a GPL-2.0 licensed open-source attribution plugin designed for WordPress, which adeptly retains both first-touch and last-touch campaign contexts during user interactions across various activities, such as page views, dynamic forms, cached content, WooCommerce transactions, and authorized cross-domain actions. The plugin efficiently collects vital data, including UTMs, referrers, and key ad click identifiers, seamlessly integrating this information with submissions from popular form plugins like Contact Form 7, Fluent Forms, Gravity Forms, WPForms, Elementor Forms (Pro), and Ninja Forms. Furthermore, ClickTrail enhances attribution for WooCommerce orders and purchase events, captures browser dataLayer events, and comes equipped with features such as consent management, diagnostics, retry mechanisms, queue visibility, and an optional delivery pipeline for advanced tracking capabilities. Importantly, ClickTrail does not embed advertising pixels, which empowers site administrators to retain full control over their Google Tag Manager configurations and tags. This design choice allows website owners to customize their tracking setups to align with their unique requirements while prioritizing user privacy and data security. By offering such flexibility and a robust feature set, ClickTrail stands out as an invaluable tool for effective digital marketing efforts.

What is Attribution?

Attribution is a company specializing in multi-touch attribution that equips marketers with essential data to enhance customer conversion rates and boost their return on investment. As a patent-pending organization, Attribution offers unparalleled performance visibility, exceptional usability, and absolute data integrity, all designed to refine your marketing strategy according to the buyer's journey. This innovative approach enables businesses to better understand their marketing effectiveness and make informed decisions that drive growth.

Media

No images available

Media

Integrations Supported

WordPress
WooCommerce

Integrations Supported

WordPress
AdRoll
Adobe Marketo Engage
Facebook
Google Data Studio
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Sales Hub
LinkedIn
MetaRouter
Rambox
Segment
Shift
Shopify
Stripe
X (Twitter)

API Availability

API Availability

Pricing Information

Free
Free Version

Pricing Information

$1000/month

Supported Platforms

Not specified

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Vizuh OÜ

Company Website

www.funnelsheet.com/clicktrail

Company Facts

Organization Name

Attribution

Date Founded

2014

Company Location

United States

Company Website

attributionapp.com

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Click Fraud

Keyword Tracking
Time on Site Tracking

Conversion Tracking

Not specified

Marketing Analytics

Campaign Management
Channel Attribution
ROI Tracking

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Social Media Analytics Tools

Campaign Analytics
Customizable Reports
Engagement Tracking

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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