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What is ClickTrail?
ClickTrail is a GPL-2.0 licensed open-source attribution plugin designed for WordPress, which adeptly retains both first-touch and last-touch campaign contexts during user interactions across various activities, such as page views, dynamic forms, cached content, WooCommerce transactions, and authorized cross-domain actions. The plugin efficiently collects vital data, including UTMs, referrers, and key ad click identifiers, seamlessly integrating this information with submissions from popular form plugins like Contact Form 7, Fluent Forms, Gravity Forms, WPForms, Elementor Forms (Pro), and Ninja Forms. Furthermore, ClickTrail enhances attribution for WooCommerce orders and purchase events, captures browser dataLayer events, and comes equipped with features such as consent management, diagnostics, retry mechanisms, queue visibility, and an optional delivery pipeline for advanced tracking capabilities. Importantly, ClickTrail does not embed advertising pixels, which empowers site administrators to retain full control over their Google Tag Manager configurations and tags. This design choice allows website owners to customize their tracking setups to align with their unique requirements while prioritizing user privacy and data security. By offering such flexibility and a robust feature set, ClickTrail stands out as an invaluable tool for effective digital marketing efforts.
What is Attribution?
Attribution is a company specializing in multi-touch attribution that equips marketers with essential data to enhance customer conversion rates and boost their return on investment. As a patent-pending organization, Attribution offers unparalleled performance visibility, exceptional usability, and absolute data integrity, all designed to refine your marketing strategy according to the buyer's journey. This innovative approach enables businesses to better understand their marketing effectiveness and make informed decisions that drive growth.
Media
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Integrations Supported
WordPress
AdRoll
Adobe Marketo Engage
Facebook
Google Data Studio
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Sales Hub
LinkedIn
Integrations Supported
WordPress
AdRoll
Adobe Marketo Engage
Facebook
Google Data Studio
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Sales Hub
LinkedIn
API Availability
Has API
API Availability
Has API
Pricing Information
Free
Free Version
Free Trial Offered?
Pricing Information
$1000/month
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Vizuh OÜ
Company Website
www.funnelsheet.com/clicktrail
Company Facts
Organization Name
Attribution
Date Founded
2014
Company Location
United States
Company Website
attributionapp.com
Categories and Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Categories and Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking